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Heather Lynn Burnside Email & Phone Number
Digital Marketing Instructor
at
COOP
LinkedIn matched
✓ Verified July 2026
3 data sources
Profile completeness 86%
Current company
Role
Digital Marketing Instructor
Location
Chicago, Illinois, United States
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Who is Heather Lynn Burnside? Overview
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Heather Lynn Burnside is listed as Digital Marketing Instructor at COOP, a with 1319 employees, based in Chicago, Illinois, United States. AeroLeads shows a matched LinkedIn profile for Heather Lynn Burnside.
Heather Lynn Burnside previously worked as Digital Marketing Captain at Coop and Performance Media Analyst (Sherwin-Williams client account) at Spark Foundry. Heather Lynn Burnside holds Certificate, Digital Marketing from Coop Careers Fellowship.
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COOP
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Profile bio
About Heather Lynn Burnside
Currently, I work as a Digital Marketing Captain for COOP Careers, a non-profit organization that helps individuals who are underemployed/unemployed by providing specialized training and networking opportunities with their partners. In my current role, I provide instruction and guidance to recent college graduates and professionals who are just beginning their careers in Digital Marketing. Moreover, I provide training in Microsoft Excel (creating pivot tables, charts, graphs, etc.); Search Engine Optimization (SEO), Search Engine Marketing (SEM); Campaign Management for Paid Search and Paid Social; how to measure key performance indicators (KPIs) and create reports on them; how to successfully manage client-based projects and how to create a resume and Linkedin profile. Before my current role, I was a Performance Media Analyst (Paid Search and Paid Social) at Spark Foundry. I assisted in building and managing campaigns for various social media and search engine platforms such as Meta/Instagram; TikTok; Pinterest; Google; and Microsoft. I also tracked and reported on key performance indicators (KPIs); budgets; and billing information for multiple client accounts, utilizing tools such as Microsoft Excel; SA360; and PRISMA. In addition, I recorded meeting minutes in team and client-facing meetings; performed quality assurance work (QA) on built-out campaigns before their launch dates and on pivot tables and charts to find inaccurate/omitted data. I have experience in working on big-name client accounts along with working in team and solo settings. As for my education/training, I graduated from COOP's Digital Marketing Program in Dec 2021. From COOP's 200-hour training program, I gained valuable skills and knowledge in digital marketing; Search Engine Marketing (SEM); Search Engine Optimization (SEO) data analytics; and digital communication. Before COOP, I earned a certificate in Sign Language Interpreting from Moraine Valley Community College and a BA in Liberal Arts and Sciences from National-Louis University with concentrations in Spanish and Psychology. My future goals are to become involved with community outreach; non-profit work; digital marketing management; brand management; creative marketing; or digital advertising. I am always eager to learn new skills and explore new opportunities in the digital marketing field and in other avenues. Outside of work, I enjoy volunteering/community outreach; video-gaming; garden management; and art projects. I would love to travel the world more to be exposed to other experiences and cultures.
Current workplace
Heather Lynn Burnside's current company
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Coop
10 roles
Heather Lynn Burnside work experience
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Digital Marketing Captain
Current● Currently providing instruction for COOP Career's Digital Marketing program for the Fall 2024 semester by training 20+ recent college graduates and individuals who are seeking employment in Microsoft Excel; Search Engine Optimization (SEO); Search Engine Marketing (SEM); Campaign Management; Resume and Linkedin Profile building
Jul 2024 - Present
Performance Media Analyst (Sherwin-Williams Client Account)
● Updated and managed monthy budget pacing trackers to record budget spends for campaigns in multiple social media accounts (Meta/Instagram; Pinterest; TikTok; and Reddit)● Created insight reports on why campaigns were overspending/under-spending along with recording KPI metrics at the Campaign; Ad Group and Ad levels in multiple social media platforms● Built out over 60 campaigns; followed quality assurance (QA) processes; and reported any issues/errors with creative assets for multiple paint and furnishing brands under the Sherwin-Williams account (Valspar; Homes and Gardens by Sherwin-Williams (HGSW); Minwax; Dutch Boy; and Cabot)● Compiled Preview Links and Live Links for ads running in TikTok; Pinterest and Meta/Instagram● Actualized budget spend amounts after campaigns'flights have concluded and recording them in Microsoft Excel workbooks● Recorded meeting minutes for internal status; strategy; and vendor meetings for team members to review on a weekly/bi-weekly basis
Jun 2023 - Apr 2024
Performance Media Analyst (Conagra Client Account)
● Built out 50+ campaigns in TikTok and Pinterest platforms for various ConAgra brand names (Gardein; Marie Callendar's; Angie's; Orville; Reddi-Wip; and Vel-Rotel) for crucial events such as March Madness; Back-to-School events; and Dolly Parton's Duncan Hines baking line● Updated budget spend numbers for ConAgra in PRISMA and pulled reports from MBOX● Created pivot tables to record ConAgra's KPI metrics for clients to view
Dec 2022 - May 2023
Performance Media Analyst (Taco Bell Client Account)
● Created and rotated 15 Ad Copies in Google Ads for Taco Bell's Steal a Base, Steal a Taco baseball events; Baja Blast drink line; Chalupa and Gordita limited-time specials; and Breakfast Crunch Wrap ● Utilized Google Editor and Microsoft Editor to create campaigns for Paid Search and Paid Social ● Assisted in creating a Best Practices presentation for Universal Ad Campaigns with Google Slides● Created and updated keyword queries (Broad; Exact; Tail-end; and General keywords) for Google Ads● Updated budget pacing documents and provided feedback on any over-spend or under-spend daily● Recorded budget spending for completed campaigns in PRISMA and in budget documents on a monthly basis● Completed insight reports on KPI metrics; overall product performance; and why certain campaigns were performing above/below benchmark numbers for Cost Per Click (CPC); Cost per Impressions (CPM); and Cost per Acquisition (CPA)
Jul 2022 - Nov 2022
Performance Media Analyst (Art Institute Of Chicago Client Account)
● Temporary account allocation that focused on updating budget pacing documents and turning on/off Cezanne ads and inserting creatives at the Ad level in the Facebook/Instagram platform
May 2022 - Jul 2022
Performance Media Analyst (Vision Works Client Account)
● Updated budget pacing documents and provided insights on why Vision Works campaigns were under-spending/over-spending at the Ad Group and/or Ad levels in Facebook/Instagram and Google Ads● Performed quality assurance work on pulled reports from Facebook/Instagram and provided correct metric numbers for Impressions; Clicks; Results; and Cost Pers● Built out 30+ campaigns in Facebook/Instagram for Vision Works' promotions and limited-time offers
Apr 2022 - Jul 2022
Performance Media Analyst (Nature'S Way Client Account)
● Updated daily; weekly; and monthly budget pacing documents in Microsoft Excel● Compiled notes for team and client-facing meetings in Google Docs● Created/Updated keyword recommendation lists for Google Ads● Performed quality assurance work on monthly Search and keyword query reports● Provided insights on overall performance and Share of Voice (SOV) on Nature Way's products via Google Ads
Jan 2022 - Apr 2022
Performance Media Analyst (Greenleaf Client Account)
● Compiled meeting minutes for team and client-facing meetings● Created campaigns in Facebook/Instagram and Pinterest for Light Life and Fieldroast● Assisted in updating/editing presentation slides for manager● Pulled monthly reports from Facebook/Instragram to check overall performance and budget spends from Ad Group and Ad Levels for Light Life and Fieldroast● Provided support to manager with monthly billing by pulling reports from social media platforms and updating Excel sheets
Jan 2022 - Apr 2022
Community Outreach Coordinator
● Supervised produce harvesting, plant growth, volunteer coordination, and weed/dead plant elimination at South Merrill Community Garden and Woodlawn Botanical Nature Center● Performed various administrator duties for garden’s Facebook page (updated garden's profile page; posted pictures/videos; community updates; approved/denied member requests, etc)● Managed art therapy/beautification and flyer design projects in Chicago’s South Shore neighborhood ● Led garden tours and fundraisers on a monthly basis, garnering over $300 and inviting 55 people in total● Donated vegetables and flowers to affiliated partners and community members while increasing garden’s output by 42%
Jun 2019 - Dec 2021
3 education records
Heather Lynn Burnside education
Certificate, Digital Marketing
Coop Careers Fellowship
Certificate, Sign Language Interpretation And Translation
Moraine Valley Community College
Bachelor Of Arts - Ba, Liberal Arts And Sciences, General Studies And Humanities
National Louis University
FAQ
Frequently asked questions about Heather Lynn Burnside
Quick answers generated from the profile data available on this page.
What company does Heather Lynn Burnside work for?
Heather Lynn Burnside works for COOP.
What is Heather Lynn Burnside's role at COOP?
Heather Lynn Burnside is listed as Digital Marketing Instructor at COOP.
Where is Heather Lynn Burnside based?
Heather Lynn Burnside is based in Chicago, Illinois, United States while working with COOP.
What companies has Heather Lynn Burnside worked for?
Heather Lynn Burnside has worked for Coop, Spark Foundry, and Neighborspace.
How can I contact Heather Lynn Burnside?
You can use AeroLeads to view verified contact signals for Heather Lynn Burnside at COOP, including work email, phone, and LinkedIn data when available.
What schools did Heather Lynn Burnside attend?
Heather Lynn Burnside holds Certificate, Digital Marketing from Coop Careers Fellowship.
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