Heather M. Porter Email and Phone Number
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Accomplished, goal-oriented leader with a comprehensive marketing management background encompassing the areas of marketing, business development, strategic planning, public relations, branding, and process improvement. Currently leads the marketing and communications efforts for Spectrum Healthcare Partners and oversees the marketing consulting service line for Spectrum Management Services Company.Prior to joining Spectrum, Heather worked as the strategic marketing manager of Greenwich Hospital, part of the Yale New Haven Health System, and Silver Hill Hospital, where she spent 10 years as the director of marketing and business development. During her time there, she focused on developing effective marketing strategies to increase market share and enhance community awareness. Her marketing and project management experience included the successful launch of several new service lines and other strategic initiatives to yield new revenue streams. In her various roles she has overseen many comprehensive research initiatives and has a demonstrated expertise for creating data-driven strategies. Heather has also previously worked as a consultant to provide strategic planning and marketing expertise to healthcare organizations, including market research design, implementation and analysis.Demonstrated leadership abilities in spearheading marketing operations and branding initiatives; supervising marketing personnel; and overseeing marketing programs and budgets. Excellent communication skills, with expertise in cultivating client relationships and training personnel.Accomplishments:Increased inpatient occupancy from 73.8% to 82.2% against decreased market trends, increased self-pay admissions by 33% and patient days by 28.9%. Increased operating revenue from $26M in 2008 to $42M in 2017.Awards:AVA Digital Awards, 2018; Gold Communicator Award, Award of Excellence for Website, 2018; Web Marketing Association, 2018
Spectrum Management Services Company
View- Website:
- spectrummsc.com
- Employees:
- 19
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Director Of Marketing And CommunicationsSpectrum Management Services CompanySouth Portland, Me, Us
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Board MemberNeshco Sep 2022 - PresentWestford, Ma, Us -
Director Of Marketing And CommunicationsSpectrum Healthcare Partners Dec 2020 - PresentSouth Portland, Me, Us -
Director Of Marketing And CommunicationsSpectrum Management Services Company Dec 2020 - PresentSouth Portland, Maine, Us
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General ManagerAct (A Contemporary Theatre) Of Connecticut Sep 2019 - Nov 2020 -
Director Of OperationsAct (A Contemporary Theatre) Of Connecticut Apr 2019 - Sep 2019
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Director Of CommunicationsAct (A Contemporary Theatre) Of Connecticut Jan 2019 - Apr 2019
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Director, Marketing And Business DevelopmentSilver Hill Hospital Oct 2007 - Dec 2017New Canaan, Ct, UsSpearheaded marketing initiatives aimed at increasing market share and enhancing community awareness. Oversaw a full spectrum of digital initiatives, including website maintenance, social media marketing, and e-newsletter and blog administration, as well as CRM, SEO and PPC initiatives. Administered the hospital’s brand image and established its social media presence. Increased revenue from $26M in 2008 to $42M in 2017.Initiated two highly successful outpatient programs and launched a new Eating Disorders residential program in 2016 which exceeded budgeted census goals in the first two years of the program. Led a hospital rebranding initiative, which involved new logo design and new website development. Consistently demonstrated people management abilities by directing and evaluating a cohesive marketing team comprised of Community Outreach Directors and other marketing professionals. Exhibited strategic planning expertise by developing and implementing: the annual marketing plan and budget; integrated marketing strategies for hospital product lines; and marketing plans for new hospital programs.Drove process improvements, including executing a strategic contact management system for optimized relationship management and developing call center software to measure call metrics. Earned recognition for increasing inpatient occupancy from 73.8% to 82.2% against decreased market trends, and increasing self-pay admissions by 33% and patient days by 28.9%.Established public relations initiatives; coordinated a marketing dashboard to quantify KPIs; created a secure portal for the board of directors; and developed new intranet for staff. -
Manager, Strategic MarketingGreenwich Hospital Sep 2000 - Oct 2007Greenwich, Ct, UsDirected the hospital’s marketing operations, which included: administering its brand image; architecting targeted marketing strategies for its system product lines; and overseeing its electronic message boards.Demonstrated leadership expertise by supervising a team comprised of writers, designers and vendors; overseeing advertising and direct mail campaigns; and managing advertising budgets.Consistently exemplified marketing expertise by developing and implementing: targeted marketing strategies to increase call volume; and new e-marketing initiatives. Increased consumer’s usage of Greenwich Hospital Call Center by 146.36% (2000 to 2006). Successfully introduced an e- newsletter campaign to achieve an average open rate of 33.46% and average number of clicks of 170.83 per newsletter. -
Manager, Marketing And Community OutreachElmcrest Psychiatric Institute/Saint Francis Care Jan 1995 - Jun 2000Provided oversight for the network’s marketing and community outreach activities. Served as a liaison in community and media relations. Performed quantitative and qualitative analyses of clients and surveys. Exemplified leadership abilities by recruiting and training marketing personnel; coordinating statewide programs for healthcare professionals; and overseeing an employee newsletter. Slashed mailing expenses by $79K over a 3-year period by implementing a bulk mailing system; collaboratively developed a Customer Relations Program; and created a visitor’s handbook.
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Assistant Director Of Marketing And Community OutreachElmcrest Psychiatric Institute 1994 - 1995Delivered quality support in the development of marketing/community outreach plans and marketing collateral. Maintained referral source data. Proactively identified community needs and opportunities to expand services. Supervised a Marketing Coordinator and Data Entry Specialist. Served as member of the MIS Committee. Successfully coordinated and delivered a computer training program which increased efficiency by 30%.
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Community Outreach RepresentativeElmcrest Psychiatric Institute 1993 - 1994Executed marketing and community outreach strategies aimed at cultivating relations with physicians, social workers, managed care organizations and the community. Effectively represented the network at health care conferences and conventions. Modified and implemented a training program for the Clinical Assessment Center System.
Heather M. Porter Skills
Heather M. Porter Education Details
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Rensselaer Polytechnic InstituteMaster Of Business Administration - Mba -
University Of Saint JosephPsychology
Frequently Asked Questions about Heather M. Porter
What company does Heather M. Porter work for?
Heather M. Porter works for Spectrum Management Services Company
What is Heather M. Porter's role at the current company?
Heather M. Porter's current role is Director of Marketing and Communications.
What is Heather M. Porter's email address?
Heather M. Porter's email address is hp****@****tal.org
What is Heather M. Porter's direct phone number?
Heather M. Porter's direct phone number is +120396*****
What schools did Heather M. Porter attend?
Heather M. Porter attended Rensselaer Polytechnic Institute, University Of Saint Joseph.
What skills is Heather M. Porter known for?
Heather M. Porter has skills like Healthcare, Marketing Strategy, Marketing, Nonprofits, Community Outreach, Program Development, Hospitals, Fundraising, Leadership, Management, Marketing Communications, Public Relations.
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