Heather M. Porter Email & Phone Number

South Portland, Me, Us

Westford, Ma, Us

South Portland, Me, Us

South Portland, Maine, Us

New Canaan, Ct, Us

Spearheaded marketing initiatives aimed at increasing market share and enhancing community awareness. Oversaw a full spectrum of digital initiatives, including website maintenance, social media marketing, and e-newsletter and blog administration, as well as CRM, SEO and PPC initiatives. Administered the hospital’s brand image and established its social media presence. Increased revenue from $26M in 2008 to $42M in 2017.Initiated two highly successful outpatient programs and launched a new Eating Disorders residential program in 2016 which exceeded budgeted census goals in the first two years of the program. Led a hospital rebranding initiative, which involved new logo design and new website development. Consistently demonstrated people management abilities by directing and evaluating a cohesive marketing team comprised of Community Outreach Directors and other marketing professionals. Exhibited strategic planning expertise by developing and implementing: the annual marketing plan and budget; integrated marketing strategies for hospital product lines; and marketing plans for new hospital programs.Drove process improvements, including executing a strategic contact management system for optimized relationship management and developing call center software to measure call metrics. Earned recognition for increasing inpatient occupancy from 73.8% to 82.2% against decreased market trends, and increasing self-pay admissions by 33% and patient days by 28.9%.Established public relations initiatives; coordinated a marketing dashboard to quantify KPIs; created a secure portal for the board of directors; and developed new intranet for staff.

Greenwich, Ct, Us

Directed the hospital’s marketing operations, which included: administering its brand image; architecting targeted marketing strategies for its system product lines; and overseeing its electronic message boards.Demonstrated leadership expertise by supervising a team comprised of writers, designers and vendors; overseeing advertising and direct mail campaigns; and managing advertising budgets.Consistently exemplified marketing expertise by developing and implementing: targeted marketing strategies to increase call volume; and new e-marketing initiatives. Increased consumer’s usage of Greenwich Hospital Call Center by 146.36% (2000 to 2006). Successfully introduced an e- newsletter campaign to achieve an average open rate of 33.46% and average number of clicks of 170.83 per newsletter.

Provided oversight for the network’s marketing and community outreach activities. Served as a liaison in community and media relations. Performed quantitative and qualitative analyses of clients and surveys. Exemplified leadership abilities by recruiting and training marketing personnel; coordinating statewide programs for healthcare professionals; and overseeing an employee newsletter. Slashed mailing expenses by $79K over a 3-year period by implementing a bulk mailing system; collaboratively developed a Customer Relations Program; and created a visitor’s handbook.

Delivered quality support in the development of marketing/community outreach plans and marketing collateral. Maintained referral source data. Proactively identified community needs and opportunities to expand services. Supervised a Marketing Coordinator and Data Entry Specialist. Served as member of the MIS Committee. Successfully coordinated and delivered a computer training program which increased efficiency by 30%.

Executed marketing and community outreach strategies aimed at cultivating relations with physicians, social workers, managed care organizations and the community. Effectively represented the network at health care conferences and conventions. Modified and implemented a training program for the Clinical Assessment Center System.

Master Of Business Administration - Mba

Bachelor'S Degree, Psychology