What image is your brand portraying through your wardrobe selections? Are you relying on store associates to guide your style?Our mission is to help build brands through wardrobe selections and personal styling strategies. Save time, stop shopping, get the right fit, and represent your brand with confidence.

We are a team of experts with knowledge that spans across wardrobe styling, product and graphic design, branding and licensing, and merchandising solutions.Our goal is to provide elevated 3rd party merchandising support to partners that empower brand growth and scalability.

As Director of Strategic Partnerships, I established and lead company vision, brand and creative direction, and growth strategies for the organization. While reporting directly to the Chief Operating Officer, I spearheaded key client programs, fostered executive level client and brand relationships and lead organizational growth strategies. -Lead new business opportunities, RFP process, and contract negotiation, achieving the top sales year in 81Eighty history in 2020.-Managed relationships with c-suite and executive level contacts across Dallas Cowboys partnerships such as AT&T, Walmart, Sam's Club, AMEX, Whataburger, and others. -Responsible for establishing the company vision and growth goals, cultivating an inspired culture, and developing a scalable organizational structure. . -Lead Ecommerce, Marketing, Retail, Events, Product Development, and Design departments.

Responsible for elevating brand value and engagement for Dallas Cowboys, Corporate Partnership Accounts, and Collegiate programs, such as University of Texas and University of Southern California, through impactful Marketing Strategies and innovative Creative Direction via the following platforms:o Ecommerce Strategieso Digital Marketing Campaigns and Initiativeso Retail Storefronts and Pop-Ups o VIP Experiences, Fan Engagement Opportunities, and Client Eventso Merchandising and Product Design-Led a team of apparel designers, product development, technical designers, visual designers, and merchandisers.- Elevated visual marketing standards for photography, digital design, in-store visual merchandising, and event execution for all Dallas Cowboys retail and ecommerce platforms-Built new partnerships with brands such as Lululemon, Spanx, Louis Vuitton, Kendra Scott, and more to expand consumer reach and portfolio.- Orchestrated full-spectrum event management including vision, design, staffing, budget, and ROI for 20+ in-store events, celebrity appearances, pop-up shops, and VIP experiences.-Lead the Dallas Cowboys women's initiative with female focused marketing strategies, new lines of women's merchandise, and one of a kind women's centric events.

Responsible for the creative direction and production of 1000+ skus created annually for the Dallas Cowboys, University of Texas, University of Southern California, Whataburger, Duck Commander, Indianapolis Motor Speedway, Dr. Pepper, and more. -Lead a team of 9 designers, technical designers, and product development.-Represented the Dallas Cowboys as the senior product leader during product line reviews, buyer meetings, networking opportunities, fashion events, and trade shows. -Accountable for fit and quality assurance procedures such as AATCC requirements and auditing. In 2001 Dallas Cowboys Merchandising was founded with the ultimate goal of controlling all facets of the Dallas Cowboys licensed apparel business. With a national sales force and one of the industry’s top product design teams, DCM is the only professional sports team in the world that controls the design, sales, manufacturing and distribution of all of it’s apparel across all channels of distribution. 289c Apparel is a division of Dallas Cowboys Merchandising focusing on assisting collegiate institutions in developing their brands by offering compelling collegiate apparel and headwear collections. 289c Apparel works directly with USC & UT to develop exciting new apparel and headwear in order to enhance their licensing programs. 81Eighty is a division of Dallas Cowboys Merchandising focusing on assisting brand-holders in developing their brand by offering compelling apparel and headwear collections. Clients of 81Eighty include: Duck Commander. Dr Pepper Snapple Group, AdvoCare, Indy Car Series, Indianapolis Motor Speedway, and One World Trade Center.

Campus and Greek Couture is a women's Contemporary Collegiate and Greek apparel and accessories line. The line consists of trendy bodies and styles in collegiate colors and custom prints made with licensed marks and graphics specific to universities. Campus and Greek Couture is a line for fashionable girls who are looking for an alternative to the basic t-shirt or sweatshirt. Top licenses include University of Oklahoma, LSU, Texas Tech, Baylor, Texas A&M, TCU, SMU, University of Arkansas, as well as all national sorority and fraternity chapters. - Launched and operated a women’s collegiate apparel company from start-up to over 100 retailers nation-wide within 3 years. - Owned the licensing rights to top 12 schools in Big 12 and SEC as well as all national sorority and fraternity chapters. - Negotiated terms and pricing with vendors and buyers while constantly seeking additional growth opportunities. - Designed and managed installation of booths at market, pop-up events, and created planogram for storefront.