I'm a hands-on marketing strategy and business operations consultant with a knack for tackling challenges across a wide range of industries. My approach isn't just about offering advice – I roll up my sleeves and work alongside your team to implement actionable solutions. With a proven history of driving results, I'm here to help your business thrive by delivering practical, customized strategies that ensure success in any industry.

Leverage our team's data-driven insights from market data and intelligence and help to integrate those insights into our client's business and marketing strategies to provide outcomes such as improved targeted lead generation, conversion, customer retention, and/or advocacy.

Managed numerous client relationships and the strategic planning and execution of their marketing initiatives from website or landing page development, social media strategy and corporate communications campaigns, to video, print and other asset development. Responsible for managing internal and external project teams to ensure the delivery of work on time and within budget.

Responsible for strategic planning and execution of marketing campaigns for 5 product categories. Initiated and managed product release marketing campaigns generating online and inside sales, plus Cyber Monday campaigns. Identified best channels to reach target audiences and positioned messaging to enhance conversion opportunity. Utilized marketing automation system (Marketo) and CRM (Salesforce) to measure lead funnel progression, track effectiveness of campaigns and marketing-influenced revenue.

Executed and assisted with multiple business units’ marketing initiatives providing market research, strategic marketing and branding. Identified and managed trade show exhibitions and other customer outreach campaigns. Acted as company representative for community and industry relations. Facilitated and drove sustainability activities that reduced waste and cut expenses.

Recommended and implemented internal operations efficiencies resulting in improved development opportunity execution, as well as managed all national and state-level cause marketing campaigns, fundraising events, branding, marketing, and public relations efforts.

Managed national and state-level cause marketing campaigns, while growing statewide recognition and exposure through branding, marketing and public relations efforts.