Heather Middlebrook Email & Phone Number

Penfield, NY, US

Rochester, New York, United States

• Led strategic communications, planning and implementation for the health system’s key service lines and programs to meet business objectives
• Supported communications challenges with creative campaigns, ideas and recommendations
• Worked closely with advertising agencies and strategic partners to develop creative materials and campaigns for traditional advertising, web content, online advertising and search campaigns, direct marketing campaigns.
• Facilitated direct-to-patient engagement through appropriate vehicles, such as customer relationship management, direct mail, online communities to foster a higher ROI

• Managed and led the development and execution of holistic advertising and marketing communications campaigns for five national and worldwide clients that fulfill the agency’s mission
• Responsible for project and account level profitability, overall client satisfaction, creative work product and professional development and growth of team members
• Built and maintained positive, lasting client relationships based on effectively achieving client’s objectives and goals
• Established expert and trusted business partner through a strong commitment to success, consistent performance and the ability to develop a wide range of ideas and solutions
• Collaborated with creative team, agency and strategic partners to develop effective strategies, creative briefs and creative concepts

• Planned, coordinated and directed communications strategies and assets to support client product launches and promotions
• Day-to-day contact with direct clients and internal team
• Monitored financials to ensure jobs were delivered on time and within budget
• Worked closely with senior management to provide guidance to team members on program execution, team and client issues
• Reviewed and mentored junior account staff

• Directed and coordinated day-to-day development and implementation of marketing communications programs for worldwide client
• Developed workable project budgets, scope of work plans and realistic timelines
• Outlined, organized and wrote presentations and creative briefs for internal and external meetings
• Partnered with supervisors to prepare marketing recommendations, strategies and actions for the client

• Worked directly with Account Executive and Account Director on all account functions for several major accounts: GMC, United Way, 85th PGA Championship, Wegmans Rochester LPGA, Rochester’s WB 16
• Managed various client projects including print, broadcast, promotion and special events
• Assisted in the planning, coordination and execution of account activities
• Wrote creative briefs, press releases for clients and new business accounts
• Communicated with supervisors, creative and production teams to coordinate estimates and timelines
• Established, maintained and strengthened client relationships