Marketing Design Specialist
Current• Designed and managed promotional collateral for new product sales, including digital and print brochures, sell sheets, web pages, and price lists, enhancing brand visibility and engagement.• Created high-quality Photoshop renderings for marketing materials, contributing to visually compelling and effective campaigns.• Developed and executed email marketing campaigns, achieving an average 35% increase in open rates, higher click-through rates, and improved conversions for B2B campaigns.• Designed eye-catching email banners and graphics, collaborating with the sales team to ensure alignment with business objectives and brand consistency.• Implemented A/B testing strategies to optimize email subject lines, significantly improving open rates.• Utilized Adobe Creative Suite to produce visually appealing marketing materials, including brochures, flyers, and posters, that captured audience attention and conveyed key messages.• Collaborated with the sales team to ensure marketing materials were consistent with brand identity and effectively communicated key messaging.