Heather Murphy Email & Phone Number

Toronto, Ontario, Canada

Toronto, Canada Area

• Lead high-priority cross-functional projects that support the strategic directions of the Foundation and Hospital
• Facilitate working sessions, develop schedules, communicate with stakeholders, and deliver against project goals
• Accomplishments include: establishment of a new collaborative non-profit, Canada’s Children’s Hospital Foundations; successful bond financing to initiate hospital redevelopment plans; improved internal processes for.
• Develop and monitor strategic plan tactics and metrics; refine in collaboration with the senior leadership team
• Update the long-term financial model to understand sustainability of future commitments to the hospital
• Create outputs and presentations that are shared with the senior team, Board, and Hospital partners-Conduct financial and data analytics for foundation projects or individual business partners, and present insights

Toronto, Canada Area

• Led the strategy and execution of all stewardship activities for the Direct Marketing donor base, including welcome strategies, cultivation and engagement communications, and proactive and reactive retention tactics
• Reduced attrition rates for monthly donors by 20%, resulting in ~$500k of annual incremental revenue
• Managed a lean budget of $500k and actively monitored financial results through reporting and reconciliation-Contributed as a team member on cross-functional projects, including the implementation of the new CRM system.

Toronto, Canada Area

-Developed a new segmentation scheme to better service customers by working closely with an external research team and completing analysis to satisfy senior stakeholder intentions; led adoption across the organization -Designed, executed, and monitored in-market testing to upgrade existing cardholders to better products in order to prevent attrition, while.

Toronto, Canada Area

-Designed and analyzed a complex and statistically grounded Design of Experiment to optimize product response and profitability; rolled out the winning product that boosted response by 25%-Completed campaign analysis and created Net Present Value models based on customer-level profitability metrics -Worked with internal partners to launch and later monitor.