Heather Nations Email & Phone Number

Napa, Ca

Successfully launched and continue to expand one of the leading markets for franchise businesses.• Developed the infrastructure of the team to maximize operations.• Instituted a financial reporting system ensuring legal, tax and company compliance.• Managed finance daily, including financials, budgets, cash flow analysis, invoicing and payroll.• Consulted and responded to a broad range of client inquiries.• Collaborated with the partners on development and implementation of short/long-term business objectives and new business opportunities; reviews with sales and marketing to maximize success.

Napa, California

Program ManagerManaged the overall program which includes education, fundraising, donor outreach, event management, budget and strategic planning.Managed annual Ag Day. Sourced and directed vendors, volunteers, transportation, monetary donations for over 1,000+ elementary school students to attend the community event.Oversaw high school scholarship selection committee. Event management - planned and oversaw annual charity golf tournament with annual revenues exceeding $50K. In addition managed first annual charity event for industry leaders - exceeded attendance and fundraising goals. Managed finance daily, including monthly and events financials, budgets, accounts payable, accounts receivable, and payrollPerformed budget analysis and provided recommendations to Board of Directors.Oversaw finances and reporting for $250K grant through the California Department of Agriculture. Completed successful audit by the State.

Served on fundraising board for local elementary school.

San Francisco, Ca

Developed and implemented regional-wide marketing and public relations programs.• Managed public relations firm to drive awareness through print, television and radio appearances. • Managed summer media buy, which included radio and bill boards for the San Francisco and Sacramento markets. • Developed marketing plan for sponsorship of television program on the CBS affiliate, Evening Magazine. Produced a total of 12 segments in all.• Managed mobile sampling program for summer 2002 in Chicago, Seattle, Portland & San Francisco. Managed budget and event agency relationship. • Berkeley Coffee Initiative – Represented Starbucks in opposing this proposition which was on the ballot to limit sale of coffee within city limits. The proposition was defeated thorough a collaborative effort with the media and other coffee manufacturers. • Coordinated with headquarters on worldwide public relations launch of Starbucks wireless program.

Napa, Ca

Managed distribution, marketing, and overall brand awareness of Cap Candy, an interactive confectionery product, throughout international markets.• Successfully launched Cap Candy in Europe, Canada and Latin America, which resulted in an increase in sales of 150%.- Educated and influenced each region to market the line.- Collaborated and strategized with cross-functional project team members to establish rollout plan and position products for the local market. - Assured continuous market presence of the product line. • Created and presented a 2001 business plan that would double top line sales for Canada, Latin America and Asia. Developed a plan to extend product distribution to Russia and Japan for launch in 2001• Developed and nurtured strong cooperative relationships with the domestic marketing team to insure new products were globally compliant and met company’s quality standards.• Teamed with European marketing, interfaced with event managers and participated in planning meetings to design and implement international trade shows. Traveled to shows to co-facilitate sales and planning meetings to promote product line at the event.

Managed annual sales in excess of $6 million by representing and selling over 25 manufacturers’ products throughout the Pacific Rim.

Ba, Business Admistration

Activities and Societies: Emphasis in International Business. Attended Kansai Gaidai University, Osaka, Japan

Japanese Studies