Working in partnership with client teams and consumers to solve insight, innovation, brand, and strategy challenges - and unlock opportunities for growth. I work as an Associate with a number of Insight, Innovation, and Strategy consultancies in the UK, Europe, and the US. I also work directly with client teams as an independent consultant. I'm experienced in:-Qualitative consumer research (IDIs, VDIs, groups, communities, mobile ethnographies)-Insight generation… Show more Working in partnership with client teams and consumers to solve insight, innovation, brand, and strategy challenges - and unlock opportunities for growth. I work as an Associate with a number of Insight, Innovation, and Strategy consultancies in the UK, Europe, and the US. I also work directly with client teams as an independent consultant. I'm experienced in:-Qualitative consumer research (IDIs, VDIs, groups, communities, mobile ethnographies)-Insight generation -Ideation design and facilitation-Concept crafting and development, including training-Brand strategy and positioning -Workshop design and delivery -Designing new research methodologies to deliver on tricky briefs-Overall project planning and managementOver the last ten years I've helped solve challenges and unlock opportunities for Mondelez (Oreo, Cadbury, Milka, Ritz, Bournvita, new snacking brands), Heineken (Desperados, Sol, new beer brands), RB (Vanish, Finish), Arla (Protein, Skyr, new formats, new categories, new brands), Weetabix (Alpen, Weetabix), Danone, Quorn, Muller, Menken Orlando, Bakkavor, Sanofi Aventis (various OTC global and local brands), Johnson & Johnson (global cough & cold), HP (security, printing, gaming, service), LV Insurance, AkzoNobel (b2b, sustainability), Cancer Research UK, and Save the Children (proposition development, prototyping). Show less

Horizon Strategy works with technology and telecoms companies to reinvent their experience, marketing & sales, and product strategies so that they can build powerful customer connections and conquer the next frontier of growth.

Underdog creates growth through insight, strategy, innovation, branding, and design that delivers.We are a creative and characterful resource for hungry and brave clients who believe their brands and businesses deserve to be bigger.We believe in working smarter and thinking differently. And we love results. Are you hungry for growth and ready to act? Drop us a line today: hello@go-underdog.agencywww.go-underdog.agency

Happen® is the creative innovation agency that opens up opportunities for companies that are serious about improving their business’s innovation success rate.We have set ourselves the audacious goal to achieve 100% market place success with our clients. We know it’s a bold benchmark, but we bring something most innovation agencies don’t – we add commercial sense and dogged determination to leading edge insight & creativity.Happen® - turning ideas into value, making new things… Show more Happen® is the creative innovation agency that opens up opportunities for companies that are serious about improving their business’s innovation success rate.We have set ourselves the audacious goal to achieve 100% market place success with our clients. We know it’s a bold benchmark, but we bring something most innovation agencies don’t – we add commercial sense and dogged determination to leading edge insight & creativity.Happen® - turning ideas into value, making new things happen. Show less

Working in small teams across a range of projects varying in length from 5 weeks to 7 months, creating insight-led fundraising propositions capable of generating between £2m and £10m p.a. Core responsibilities:• Insight development: Facilitating or commissioning primary consumer research and distilling audience insights into actionable innovation platforms.• Ideation: Designing and facilitating creative workshops to generate a broad range of new ideas.• Proposition… Show more Working in small teams across a range of projects varying in length from 5 weeks to 7 months, creating insight-led fundraising propositions capable of generating between £2m and £10m p.a. Core responsibilities:• Insight development: Facilitating or commissioning primary consumer research and distilling audience insights into actionable innovation platforms.• Ideation: Designing and facilitating creative workshops to generate a broad range of new ideas.• Proposition development: Planning and leading a range of workshops to build the propositions, engaging stakeholders and working with agencies on creative assets.• Validation: Commissioning qualitative and quantitative research to shape and validate the propositions, working with internal stakeholders to map risks and requirements, undertaking market and competitor research.• Prototype: Design and implementation of rapid trials to optimise the customer journey and core features.• Business case creation: Working with the Innovation Marketing and Innovation Delivery teams to create a detailed business case for the Innovation Board, including pilot and launch planning and 5 year financial projections. Show less

Process Innovation: • Co-managed a department-wide project aiming to realise 10% efficiency savings in 14 weeks. • Conducted in-depth interviews & activity sampling. Facilitated workshops to generate innovative process solutions. Co-ordinated working-groups to design & prototype new processes.Innovation Capability Training: • Designed and implemented a department-specific innovation process to fuel growth.• Engaged a team of innovation ‘ducks’ and equipped them with the… Show more Process Innovation: • Co-managed a department-wide project aiming to realise 10% efficiency savings in 14 weeks. • Conducted in-depth interviews & activity sampling. Facilitated workshops to generate innovative process solutions. Co-ordinated working-groups to design & prototype new processes.Innovation Capability Training: • Designed and implemented a department-specific innovation process to fuel growth.• Engaged a team of innovation ‘ducks’ and equipped them with the tools to find insight, generate new ideas & build proposals. Show less

Core responsibilities:• Planning and moderating consumer research groups on both creative and strategic topics, distilling consumer insight & formulating recommendations for clients.• Writing creative briefs, analysing market and competitor landscape, briefing the creative teams.• Formulating strategic recommendations for clients on topics such as brand repositioning & consumer propositions.• Presenting at new business pitches, selling in the strategy, proposition and creative… Show more Core responsibilities:• Planning and moderating consumer research groups on both creative and strategic topics, distilling consumer insight & formulating recommendations for clients.• Writing creative briefs, analysing market and competitor landscape, briefing the creative teams.• Formulating strategic recommendations for clients on topics such as brand repositioning & consumer propositions.• Presenting at new business pitches, selling in the strategy, proposition and creative work. Show less

Brand Manager, Tracker• Created the 18-month Brand Plan for Tracker Cereal Bars, strategically analysing market and consumer contexts to set the brand ambition for 2009-2010. Assistant Brand Manager, Twix• Distilled a strategic platform for a £3m promotional activity, working with the Twix SBM to create and deliver the second-biggest campaign for Mars Chocolate in 2009. • Brought the platform to life in a 360° campaign, briefing PR, digital, design & experiential agencies… Show more Brand Manager, Tracker• Created the 18-month Brand Plan for Tracker Cereal Bars, strategically analysing market and consumer contexts to set the brand ambition for 2009-2010. Assistant Brand Manager, Twix• Distilled a strategic platform for a £3m promotional activity, working with the Twix SBM to create and deliver the second-biggest campaign for Mars Chocolate in 2009. • Brought the platform to life in a 360° campaign, briefing PR, digital, design & experiential agencies. Department Champion for global employee recognition programme• Increased nominations by over 50% using puns and cupcakes. Show less

• Managed the creative direction of Feed The Ducks Productions'​ comedy musicals at the Edinburgh Fringe Festival 2005 and 2008• Creative tasks included writing and editing the script, casting, leading workshops and planning rehearsals.• Production responsibilities included managing a team of 25 and organising logistics & marketing. Played to over 2000 people, reviewed as "one of the Fringe's best shows in nearly a decade."