• Founded and managed a marketing consulting business • Provided strategic planning; public relations and community outreach; brand management; media planning; copy-writing and editing services for local business owners.

• Effectively directed the Charitable Nonprofit sector of the National Hispanic Cultural Center• Inclusive of: development and implementation of strategic plan, corporate sponsorships and fundraising events; oversight of marketing plan and collateral; staff, office, and Board of Trustees administration.• Successfully grew annual gala to raise largest net profit in New Mexico from a single fundraising event, delivering critical revenue for organization’s operating costs. • Restructured under-developed membership program, resulting in increased membership recruitment, retention, and revenues.• Overhauled constituent relationship management system, improving efficiency, communication and internal record keeping.

• Actively managed client services for Café de Colombia, PepsiCo Functional Beverages and Serenity. Inclusive of: oversight, planning and implementation of multi-million dollar budgets and contracts, promotional and creative development, brand building and coordination of multi-disciplinary teams.• Maximized global sporting sponsorships through aggressive brand management, targeted promotional programs, strategic creative development and media planning.• Increased lagging sales for 20 products, by developing integrated marketing platform, inclusive of award-winning presence at lead trade show.• Bolstered weakening trade relations by improving corporate communications program. Inclusive of: developing a tailored business-to-business online destination, quarterly newsletter, corporate brochure and anniversary book.