• Develop and deliver a dynamic yearly strategic marketing plan that delivers the most commercially effective value proposition for a diverse portfolio of travel agency solutions and services reaching all customer segments• Own the end to end content and communication strategy for transversal offerings across all marketing channels • Translate complex products into easy-to-understand, relevant positioning, messaging and value propositions• Collaborate with cross-functional stakeholders, senior leadership, customers, and external agencies to develop cross-platform content and assets • Drive the evolution of marketing processes to improve organizational efficiency and effectiveness

• Created marketing programs to increase cross-segment product adoption and brand awareness of Amadeus’ technology footprint while also designing and implementing new marketing processes• Led regional and global project teams in proactively identifying and producing marketing program components focused on customer needs messaging and solving sales team pain points • Fostered close partnerships with key customers to create co-branded marketing materials, including testimonial videos and training materials • Managed the 2015 marketing budget process, in excess of $8 million, by working directly with leadership to ensure on-time, on-target completion and developed and delivered budget presentation to executive management

• Selected as the first candidate to participate in and create the exclusive marketing rotational program • Effectively led and collaborated on complex business problems by identifying objectives, conducting research, and developing frameworks and achievable implementation plans based on commercial or marketing needs within short time frames • Consulted for the CMO and other executives on key marketing projects, including the assessment and evolution strategy for the regional knowledge management tool, design of commercial marketing effectiveness strategy, structured product plan and roadmap communication tools, and development of organizational-wide social media strategy• Drove the creation and implementation of the new young leadership program for the CEO, including designing the program structure, job description and compensation, onboarding materials, and recruitment communications strategy

• Assisted airline Account Directors with customer-driven communications and optimal tools to achieve the commercial objectives of the Airline Group with revenue in excess of $2 billion • Spearheaded the development and ongoing maintenance of the group’s first web-based community to distribute existing sales communication tools as well as industry trends and competitive analyses • Actively gathered key market and customer data to create a brand compliant framework and support stakeholders in developing sales toolkits, including messaging, collateral materials, presentation templates, multi-media tools, website design, and content

• Managed the agency’s traffic and production functions in conjunction with marketing programs to build Walker’s brand across client base • Interfaced with internal key stakeholders and managed vendor relations to achieve high-quality deliverables on-time and within budget • Effectively leveraged brand touchpoints and messaging using social media, newsletter, and direct mailing to strengthen client relations

• Conducted customer and competitive market research to generate comprehensive reports to support Senior Management in defining branding opportunities and white space for clients• Collaborated on the development of the first internal social media marketing program to engage, monitor, track, and activate the brand story

• Supervised over 20 employees responsible for merchandise presentation and display as well as delivering brand promise and customer service in a high-paced environment • Identified the need to re-design and implement employee training through creation of an employee certification program that improved morale and job performance

• Initially hired as a part-time front-end cashier to deliver Target’s brand and quickly promoted to oversee customer service area after completing a cross-functional training program• Acted as interim Starbucks in-store manager to supervise stock availability, plan staff scheduling, and deliver employee training