Heather O'Connor Email & Phone Number

San Diego, Ca, Us

London, England, Gb

As "managing editor" of the Association's new digital experience platform future.aicpa.org, my team plans, produces and publishes timely and compelling content that engages and informs our members.-Lead Association efforts to reimagine its digital assets as a key initiative of digital transformation-Guide internal teams in rethinking content strategies, designing content experiences that deliver on the Association's diverse value propositions and best suit audience needs-Spearhead cross-functional development, testing and governance of site taxonomy, including decision-making roles and taxonomy performance KPIs, to deliver a single front door experience that caters to the needs of a diverse, global audience-Orchestrate the migration, prioritization and reduction of content to elevate and expand its audience in accounting and finance education, limit content "noise" and support the Association's enterprise content strategy

Durham, Nc, Us

Key accomplishments:-Change management: drive enterprise content strategy initiative by influencing internal stakeholders; educate teams on improving content planning, prioritization and development across global organization-Content marketing: develop and execute holistic Small and Powerful awareness campaign to fuel small firm members' affiliation with and trust in their association; increase visits to member-curated resources by more than 300% since launch-Content management: support firms by developing resources that help them engage small business customers; drive thousands of resource downloads through the #CPAPowered campaign to promote CPAs as trusted advisers to small businesses; ideate and launch the Small Firm Philosophy podcast, netting an average of 500 downloads per episode; acquire small firm leader experts to share best practices and guidance on running their business-Innovation: win the Association's inaugural Idea Quest innovation competition; research, develop, launch and promote an entirely new channel for the Association: Accounting Brief, the accounting profession's first Alexa Flash Briefing.-Leadership and management: Lead a team of talented communications and content management strategists focused on educating and building awareness among public accountants and small firm/business owners. Other accomplishments:-Acquire subject matter experts and thought leaders for various content marketing projects: videos, Facebook Live segments, blog posts, brochures and guidebooks. Topic areas include: accounting, auditing, assurance, financial reporting, ethics, small business administration, strategic planning, succession planning, team-building and culture.-Manage multi-channel crisis communications efforts, from executive to segmented-audience communications.

Durham, Nc, Us

Key accomplishments:-Manage large-scale, multi-channel, multi-audience, integrated content marketing campaigns to build awareness among small business owners, financial executives and CPAs; garner more than 85 million impressions; thousands of webpage views and resource downloads. Improve year-over-year clickthroughs by more than 400%.Internal, External Communications and Public Relations: -Act as account manager for internal clients across multiple geographic locations, advising on strategic communications direction and best practices.-Write and publish regular, internally- and externally-facing e-newsletters; webpages and social media; scripts; blog posts; executive leadership presentations and annual reports.-Pitch stories to related third party media for publication.Strategic Planning and Project Management: -Develop and execute multiple and simultaneous strategic and integrated communications plans -Map out objectives, challenges and opportunities, creative strategies and tactics to promote awareness and education.-Develop risk management plans to mitigate potential public criticism of the organization. -Research and assess member needs and segment communications where appropriate.-Manage project teams, provide communications vision, schedule deliverables and troubleshoot budgeting issues.-Monitor campaign performance, changing course and metadata where needed to optimize member reach.-Report on results monthly and quarterly and elevate key successes to business owners.Relationship Building and Alignment: -Grow and nurture key relationships with and provide responsive customer service to senior executives, internal clients and external partners.-Lead and mentor junior staff, providing guidance as they strive to achieve professional goals and helping them become champions of Institute initiatives. -Leverage internal relationships and facilitate meetings to ensure coordination, alignment, impact and timing of communications.

Durham, Nc, Us

Serve as internal and external communications professional, responsible for developing and managing internal and member communications. Write and manage editorial projects, e-publications, print and Web articles, presentations, intranet, Web sites and other collateral materials to communicate to staff and business and industry members key initiatives and professional issues. Drive staff engagement and corporate citizenship efforts; manage events, communications and fundraising efforts, and coordinate press coverage.

-Research topics in personal finance, business, industry, government, fraud and commercial crime prevention and other topics for CPAs' continuing professional education (CPE). -Analyze market research, research competitive environment, assess customer needs and build product business case. -Assess pricing, product profitability and timing of products to fulfill business forecasts.-Present products for acquisition to executive board and sales representatives for approval.-Acquire SMEs: authors, instructors, speakers, writers; foster strong relationships; coach talent on content development, ensuring proper pedagogy and helping them find their authentic voice.-Negotiate SME and freelancer contracts as well as official relationships with third-party organizations and publishers.

-Research topics in professional and technical certifications: Project Management, Human Resources Management, Purchasing, Networking, Security, Cisco, Microsoft, CISSP and CIW certifications.-Analyze market research, research competitive environment, assess customer needs and build product business case.-Assess pricing, product profitability and timing of products to fulfill business forecasts.-Present products for acquisition to executive board and sales representatives for approval.-Acquire authors/SMEs; foster strong relationships; coach authors on content development, ensuring proper pedagogy and helping them find their authentic voice.-Negotiate author and freelancer contracts.-Develop relationships with third-party software companies and negotiate licensing deals for co-bundling.-Establish and manage launch of Harbor Light Press imprint.

Master Of Business Administration - Mba

Ba, Art History/ English