Heather Pack Email & Phone Number

Sherwood Park, AB, CA

• The Alberta Association of Architects is a self-governing professional association charged under the Architects Act with the registration of Architects and the licensing of Licensed Interior Designers. The Association.
• creation and management of the association's visual identity and stationery package;
• the continued development and organization of all graphics and printed materials for association events, which must adhere to our current visual and branding guidelines;
• management of promotional items for both the association and specific events;
• production of supplementary print collateral used by the association including informative brochures, annual reports, and member outreach material;
• direct organization of the AAA website, which includes managing the integrity and consistensy of information and content;

• As the Marketing Assistant for the Alberta Association of Architects, I was responsible for
• the creation of all graphics for association events, including AGMs, Professional Development events, Holiday Socials, Golf Tournaments and Induction Ceremonies. This included the conception of event branding and.
• the development of all print collateral used by the association including informative brochures, annual reports, and member outreach material;
• the integrity of the AAA website;
• the expansion and management of the associations social media platforms, which I streamlined into a cohesive operation that allows for outreach to multiple member types on an array of subject;
• upgrading, maintaining the visual elements of the monthly and ad-hoc eCommunications, as well as writing the content for these platforms;

• Providing effective and attractive solutions to the design and marketing needs of patrons; from logos and visual identity packages to wedding invitations and RSVP cards. Clients include Simplicity, R Dusener Consulting.
• Advanced knowledge and experience with Adobe Creative Suite (Photoshop, Illustrator, and InDesign)
• Experience with CorelDRAW and QuarkXPress
• Basic knowledge of Dreamweaver, HTML and CSS
• Experience with Microsoft Word, Excel, PowerPoint and Outlook
• Understanding of typography, colour theory, grid theory, visual hierarchy and practical applications

• Created visual elements for brochures; including creation of text elements, maps and floor plans, photo editing and manipulation
• Collaborated with brokers to create unique material for the promotion of properties and services

• Extracted vehicles from existing photos and inserted into a digital showroom for online catalog. Displayed excellent attention to detail by meticulously editing discrepancies and flaws from vehicles

Certificate, Visual Design

Certificate, Graphic Communications, Honours

Diploma, Marketing

Education record