Heather R. Bernardo Email and Phone Number
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Heather R. Bernardo personal email
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Experienced User Experience and Digital Product Manager proficient in Program, Project and Brand Management with expertise in Omni-Channel, Ecommerce Merchandising and In-Store Operations. With over 20 years of leadership experience, I've effectively guided cross-functional teams to achieve objectives in digital, technical, and business domains.Recognized for my meticulous attention to detail and collaborative approach, I've led projects resulting in substantial revenue growth, including a notable 15% increase for a major national retailer through website enhancement, an award-winning site re-design, and innovative user experiences online. Additionally, I've successfully managed transitions of PIM systems, contributing to improved functionality and customer experience.My role in driving stability through effective change implementation has been instrumental in organizational success. I've streamlined processes, enhanced communication, and integrated systems, yielding significant cost savings in large-scale ecommerce re-platforming endeavors.Proficient in Microsoft Office suite, Adobe Workfront, Monday.com and various project management tools including Jira, Confluence, Basecamp, and SharePoint, I've facilitated team growth in tool utilization.Furthermore, my experience in Online Merchandising has led to sales growth, improved margins, and expanded Dropship and BOPIS services for leading national retailers.My strong work ethic and exceptional communication skills underscore my ability to build teams, foster relationships with vendors and consistently deliver outstanding results.
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Senior It Project Manager, E-CommerceWhite CapWilmington, Nc, Us -
Head Of Digital Product & Ecommerce MerchandisingReeds Jewelers Apr 2019 - PresentWilmington, North Carolina, UsHead of Digital Product Management, Innovation, Product Information Management and eCommerce Merchandising for Reeds Jewelers. Putting the customer at the forefront of everything we do prompted customization elements and a site redesign. The redesign won multiple awards in 2020 and 2021 including a Davies Gold award for best User Experience. We continue to improve our customer journey to help fine jewelry customers enjoy the best online shopping experiences and make their dreams a reality. -
MemberWomen In Retail Leadership Circle Mar 2023 - PresentPhiladelphia, Pennsylvania, Us -
Digital Product ManagerLowe'S Companies, Inc. Jan 2018 - Apr 2019Mooresville, Nc, UsResponsible for digital aspects of Pickup in-Store including customer journey vision for the future, customer communications, picking & staging, associate UI interfaces, associate Apps and associate task management. -
Digital Brand ManagerLowe'S Companies, Inc. Mar 2017 - Jan 2018Mooresville, Nc, UsThe Brand Advocate program startup added Digital Merchandising associates dedicated to managing one or two brands online Lowes.com and LowesforPros.com. I participated as a Brand Advocate for two brands, but also helped develop the program. I worked with Executives and other Brand Advocates to write job descriptions/responsibilities, training program, vendor communications and mature the program.
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Program Manager, Digital OperationsBelk Feb 2016 - Feb 2017Charlotte, North Carolina, UsManaged Launch Readiness for multi-million dollar re-platform program. Created timelines, financial tracking, vendor contracts, risk assessment & mitigation. Planned change management, training, and communications company-wide. Managed Sr. Business Process Analyst team implementing PMO best practices.• Responsible for planning, organizing and controlling Platform Launch Readiness project to ensure efficient and effective project completion, minimizing risk, driving progress across teams and streamlining tasks.• Tracked and planned financial budget, saving hundreds of thousands of dollars on current project.• Managed Process team in creation and implementation of Standard Operating Procedures and Process Maps for Program. Simplify process flows creating efficiencies.• Coordinated change plan, putting Change Agents/SMEs in place for cross-functional teams. • Planned training for 6 different systems. Put in place SharePoint Communication Hub to house materials for sustainability.• Led Communications plan, work with Executive Management and create Associate Engagement.• Facilitated stand-up and Executive Stakeholder meetings, document and distribute agendas and minutes. -
Digital Project ManagerBelk Mar 2015 - Feb 2016Charlotte, North Carolina, UsManaged multiple development tracks across eCommerce and IT. Devised solutions by balancing business demands and development staff capabilities through analysis and project management. Managed third-party relationships and lead teams that significantly contributed to Belk’s success.• Managed project plans, timelines and change across multiple tracks of business including eCommerce, IT, and Digital Marketing. • Worked closely with Executives, Key Stakeholders, Developers, BA’s and business SME’s. Credited with improving communications and efficiency for eCommerce Operations, eCommerce Merchandising and IT.• Increased order conversion and stability, incorporating multiple project streams into monthly releases.• Supported Belk.com holiday peak readiness, including testing, “What if” Scenario preparations, staffing coordination and website monitoring.• Award - PaceSetter 2015
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Digital Merchandising Manager, Accessories & Fine Jewelry, Belk.ComBelk Oct 2011 - Mar 2015Charlotte, North Carolina, Us• Grew sales 332% in 2-year timeframe. Drove consistent sales increases across two divisions.• Increased profitability and sku counts by launching Fine Jewelry, major brands and drop ship.• Refined processes getting products online quicker.• Analyzed key performance indicators to identify customer trends and opportunities to improve sales and margin. Prepared and delivered seasonal strategies to 7 Buying teams across 2 divisions.• Merchandised two businesses, major brand shops, cross-category emails and multi-channel marketing.• Trained and managed team to execute business strategies at top efficiency, leader amongst peers. • Served as SME on all systems including Blue Martini and Endeca.• Partnered with cross-functional teams on new projects to improve sales, UX and Site Optimization. • Award - Innovation Trophy
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Ecommerce Merchandise ManagerSears Holdings Corporation Jun 2011 - Sep 2011Chicago, Il, UsMerchant Project Manager, Internal Search - site wideMerchant Project Manager, Seasonal Experiences - site wideMerchant Project Manager , Beauty, Health & Wellness, Pet & Office SuppliesManaged content for mygofer and some Beauty for Kmart & SearsManaged Online Merchandisers that oversaw product categories, built content, created marketing and social mediaManaged taxonomy changes, departmental marketing, promotions, seasonal and brandsParticipated in site enhancements Worked closely with senior management, online merchant groups, marketing, buying, design, DAC, FED and operational teams across mygofer, Kmart and Sears to improve profitability and customer experience -
Ecommerce MerchandiserSears Holdings Corporation Feb 2009 - Jun 2011Chicago, Il, UsMerchant Project Manager, Search - site wideMerchant Project Manager, Seasonal Experiences - site widePart of launch team of “Powered by mygofer” for Sears and KmartManaged mygoferParticipated in site enhancements Worked with Marketing for Advertising, Social Media & SEO Merchandised site navigational taxonomy, departmental marketing, promotions, seasonal and brands
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Softlines Merchant, The Great IndoorsSears Holdings Corporation Jun 2007 - Feb 2008Chicago, Il, Us- Led Softlines to ensure achievement of business goals in revenue, expenses, profitability, customer satisfaction, inventory shrinkage, and associate morale
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Program Manager And Sector LeaderI.C.O.C. Dec 1997 - May 2004Ke• Managed 10 Leaders of small groups with 100+ team members, Trained Manager of Team Leaders.• Key in conflict resolution, growing teams and managing change.• Planned events with attendances over 1,300+, Delivered speeches and lessons to up to 3,500+ -
Midwest Regional Sales ManagerNicole Miller Sep 1994 - May 1997New York , Ny, UsManaged sales for New York Fashion Designer• Increased sales in the Midwest +40%, Managed and traveled to 350+ Vendors/Clients in 15 states
Heather R. Bernardo Skills
Heather R. Bernardo Education Details
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Philadelphia UniversityBusiness And Fashion Merchandising -
Paris Fashion InstituteFashion Merchandising
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UnccProject Management
Frequently Asked Questions about Heather R. Bernardo
What company does Heather R. Bernardo work for?
Heather R. Bernardo works for White Cap
What is Heather R. Bernardo's role at the current company?
Heather R. Bernardo's current role is Senior IT Project Manager, E-Commerce.
What is Heather R. Bernardo's email address?
Heather R. Bernardo's email address is he****@****elk.com
What is Heather R. Bernardo's direct phone number?
Heather R. Bernardo's direct phone number is +177351*****
What schools did Heather R. Bernardo attend?
Heather R. Bernardo attended Philadelphia University, Paris Fashion Institute, Uncc.
What skills is Heather R. Bernardo known for?
Heather R. Bernardo has skills like E Commerce, Merchandising, Fashion, Retail, Marketing, Training, Management, Leadership, Powerpoint, Omniture, Coremetrics Analytics, Multi Channel Retail.
Who are Heather R. Bernardo's colleagues?
Heather R. Bernardo's colleagues are Carla Henry, Meagan Vandergriff, Terry Tipton, Lauren Hudson, Tim Blanton, Nora Mendoza, Teresa Mckinney.
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