Heather Ready Email & Phone Number

Lake Forest, California, Us

Lead market intelligence efforts for the implantable lens business. Responsible for strategic data and information, trend and scenario analysis, and other business analytics in support of strategic planning and execution. Collaborate closely with select Executive Management and Commercial leadership to provide actionable recommendations based on assessment of markets and competitors.• Formulate comprehensive competitive landscape assessment.• Assess current data sets and application to business KPI’s.• Drive insights into current state of surgeon decision pathway.

Jacksonville, Fl, Us

Following the acquisition of Abbott Medical Optics by Johnson and Johnson. Responsible for Refractive Surgery, Laser Cataract Surgery and Phaco instrumentation Marketing.

Abbott Park, Illinois, Us

Ignite growth of iLASIK procedures with Abbott customers via focused marketing initiatives directed toward practices and consumers.

Drive market development efforts in Canada and Latin America markets directing field team and distributors to reach growth and market expansion goals in presbyopia correction.

Leadership of marketing strategy bringing the KAMRA inlay, an innovative technology, for the correction of near vision in patients over 40 to the market. Focused exclusively on OUS markets and bringing this "game changing" technology into the clinic.

San Clemente, Ca, Us

Expanded International business to bring technology to EU countries. Successfully established distributors in target markets, developed market development program and business plan and provided translated marketing materials/tools to grow the business.

San Clemente, Ca, Us

Identify benchmarks to successfully implement incisionless surgery as new line of service within practices and hospital customers.

Us

Expanded Laser Vision Correction business within ophthalmology practices via management of global business development team. Focused on growing the number of procedures performed. Practice development programs were instrumental to this effort, with in practice training and national programs.

Us

Responsible for global marketing efforts to drive new market development. Achieved market leadership in laser vision correction industry.

Geneva, Switzerland, Ch

Leadership of marketing team focused on ophthalmic lasers and ultrasound imaging. Managed excimer laser relationship with VISX Inc.

Mba, Management & Marketing

Bachelor Of Science (Bs)