Key Acct Director @ Platinum Marketing Consultants LLC, focusing on brand development in marketing & broadcast retailing. Leveraging experience in marketing, strategic planning, and electronic retailing for both emerging brands and Fortune 500 companies, Platinum affords our clients an unparalleled understanding of brand positioning, multi-channel sales & marketing, and financial counsel. Platinum provides the deep experience of a large agency, but with the personal, prioritized attention that only a boutique agency can offer.

Key Account Manager/Vendor Rep for Product Central LLC working in conjunction with QVC. Mainly working within the Beauty Category. Responsibilities include: team lead for all QA and managing process through final approval, on-air/production support, key leader of airing checklists for all brands, help to facilitate guest trainings, lead of model go-see's & progressionals, team lead for all model bookings & salon appointments. Manages .com/Ecommerce coordination - in conjunction with on-air launches, social media strategy and coordination. Event coordination for species launches, etc.

Account Manager/Vendor Rep for Product Central LLC working in conjunction with QVC. Mainly working within the Beauty Category. Responsible for all QA, assist with guest training and production needs, assist with model bookings, salon appointments, visual propping, sampling programs, point person for all meeting/brand recaps, online coordination for .com, lead for all special events, manage calendars for weekly client needs and airing support.

Associate Buyer in the Merchandising Office where the main business objective is to identify, develop, and negotiate prices to buy items from vendor partners to successfully sell and prosper on an array of internet shopping sites. • Identify, develop, negotiate price and buy items that will be successful in electronic retail and which meet or exceed the expectations of our customers• Develop/continue to execute new/existing planned programs that meet or exceed the expectations of the electronic retail customer• Track and process buyer’s samples received from vendors• Responsible for item creation, maintenance, monitoring QA and warehouse processing• Partner to issue and expedite timely purchase orders• Work with internal departments to ensure products are ready for website shopping• Vendor scheduling and communication• Track merchandise throughout buying process• Track inventory levels and action items in a timely manner• Analyze trends through sales analysis• Communicate and educate vendors, answer all vendor calls in a timely basis• Develop oral and written presentations

This role is the business leader for apparel & accessory brands under categories which included outerwear, sleepwear, intimates, and swimwear. Developed the overall promotion concept that was to be created on the website. Collaborated with the copywriters, artists, and developers to execute the overall message to our customers shopping QVC.com. Responsible for sales growth, and merchandising the product on the website. Monitored and tracked the website metrics to measure where we were against our goals, and developed strategies for ways to maintain and grow the business segments.• Execution of daily category activity by reviewing promotion sales to maintain performance, nominations for placement on the website’s homepage, briefings to make changes and implement new ideas in the market place under area of responsibility• Implementation of marketing strategies, sales & website analysis, and overall integration of brand strategies which included daily monitoring of coremetrics sales, performance on website on daily, weekly, and a monthly basis, overall to make sure that the message of the brand was being relayed on QVC.com and to the customer• Developed and communicated marketing plans by working with Merchandising, TV Sales, Planners, Programming & Promotions, Email Marketing, and Information Services to create once and produce the same message throughout the company• Created quality category promotional pages based on compelling marketing & branding messages• Reviewed sales and metric analysis, planned strategies for growth by understanding what to maximize and avoid, and areas of opportunities and challenges. Reviewed business metrics and analyzed what was driving the business in comparison to the same time frame last year vs. this year, events, Today’s Special Values, and price points• Team lead for special projects/events such as multiple Fashion Days (5-6 per year)

Assisted VP of Operations with reporting & presentations. Coordinated department sponsored events. Prepared monthly manager & production reporting. Coordinated travel arrangements, and expense reports. Actively involved with Customer Service Advisory Team.