Heather Williams Email & Phone Number

Ensure daily direct marketing operations are efficiently executed; manage all direct marketing campaign and donation form coding; support data and file production needs of organization marketing strategies; collaborate with internal teams to execute coding for donation forms and external fundraising platforms; respond to all direct marketing customer.

Manage the national digital communication strategy and implementation of key American Cancer Society events including Relay For Life and Making Strides Against Breast Cancer; deliver guiding principles necessary to effectively create and optimize coordinated multi-channel fundraising programs to enhance the participants’ experience with all events.

Analyzed offline and online performance data and incorporated data into trends driving nationwide direct response strategy and decision making; measured and tracked event file health, campaign performance, and KPI’s of direct response campaigns; worked with internal teams to support data and file production needs of integrated marketing strategies.

Managed the national eCommunications strategy and implementation of Relay For Life, one of the American Cancer Society’s core revenue programs; delivered guiding principles necessary to effectively create and optimize coordinated multi-channel fundraising programs to enhance the participants’ experience with all events; championed and guided establishment.

Work with members of the National Relay For Life Business Unit to identify and facilitate the development and maintenance of all Relay For Life online properties, web, and social media; recommend plans, policies, and procedures to maximize impact of these properties for volunteers and staff; serve as administrator for Relay Nation, an online community.

Mid-South Division

Provided strategic direction in E-Revenue to six states; supported all online platforms including Relay For Life, Making Strides Against Breast Cancer, Gala, Golf, Relay Recess, Relay Field Day, and DetermiNation; worked closely with division leadership to monitor e-revenue progress and identify new opportunities for income growth; developed all division.

Directly supervised five staff; conducted annual goal setting and performance evaluation sessions; coached and provided performance feedback on a regular basis; selected to serve on Relay For Life State Council; directly coordinated volunteer efforts to implement Relay For Life of Lee County; secured multi-community sponsors for events; developed content.

Coordinated volunteer efforts throughout five counties to implement fundraising programs including Relay For Life, Coaches vs. Cancer, specialty parties, and tribute program; developed and maintained content for media resources including press releases, public service announcements, newsletters, e-mails, and Web sites; coordinated volunteer efforts for key.

Internship