Heather Williams Email & Phone Number

Dothan, Al, Us

Ensure daily direct marketing operations are efficiently executed; manage all direct marketing campaign and donation form coding; support data and file production needs of organization marketing strategies; collaborate with internal teams to execute coding for donation forms and external fundraising platforms; respond to all direct marketing customer escalations; collaborate with enterprise customer support to increase first contact resolution; partner with region-based and program leads to ensure priority organization initiatives are supported through direct marketing efforts

Manage the national digital communication strategy and implementation of key American Cancer Society events including Relay For Life and Making Strides Against Breast Cancer; deliver guiding principles necessary to effectively create and optimize coordinated multi-channel fundraising programs to enhance the participants’ experience with all events; champion establishment of a dynamic, ongoing data-driven approach to digital communication strategies for all events incorporating extensive testing and analytics to determine key drivers of online marketing and fundraising successes; develop and execute all national event email messages

Analyzed offline and online performance data and incorporated data into trends driving nationwide direct response strategy and decision making; measured and tracked event file health, campaign performance, and KPI’s of direct response campaigns; worked with internal teams to support data and file production needs of integrated marketing strategies; organized and mapped data timelines associated with campaigns both pre-campaign and post-campaign; served as main contact for all partner agencies and internal teams requesting event marketing data, results, and analysis; drove creation, use, and function of all event campaign coding needed for engagement and donation metrics; developed campaign performance reports that included benchmarks and comparative data points

Managed the national eCommunications strategy and implementation of Relay For Life, one of the American Cancer Society’s core revenue programs; delivered guiding principles necessary to effectively create and optimize coordinated multi-channel fundraising programs to enhance the participants’ experience with all events; championed and guided establishment of a dynamic, ongoing data-driven approach to eCommunication strategies for all events incorporating extensive testing, analysis, and analytics to determine key drivers of online marketing and fundraising successes

Work with members of the National Relay For Life Business Unit to identify and facilitate the development and maintenance of all Relay For Life online properties, web, and social media; recommend plans, policies, and procedures to maximize impact of these properties for volunteers and staff; serve as administrator for Relay Nation, an online community, with a strategic focus on community engagement, moderation, and promotion; update content on Relay For Life digital properties including copy, resources, images, and videos on Relay Nation, RelayForLife.org, RelayForLife.org/college, and RelayRecess.org; moderate conversations and post content on Relay For Life social media accounts; develop, write, and collect content for Relay For Life digital properties; solicit content, news, and feature stories from staff and volunteers; work with Relay For Life Business Unit to organize all national Relay For Life contests

Mid-South Division

Provided strategic direction in E-Revenue to six states; supported all online platforms including Relay For Life, Making Strides Against Breast Cancer, Gala, Golf, Relay Recess, Relay Field Day, and DetermiNation; worked closely with division leadership to monitor e-revenue progress and identify new opportunities for income growth; developed all division online fundraising challenge campaigns; curated content on new platform for midsouthrfl.org; conducted e-revenue training for all staff and volunteer online event managers; responded to all staff and volunteer questions regarding e-revenue; developed new communication strategies to online event staff and volunteers including monthly online meetings, monthly e-mails, and a Facebook community; created and maintained Facebook groups for division wide efforts including Relay For Life Staff Fundraising and Relay For Life, Mid-South Division; served on Relay Advisory Team as staff lead for E-Communication Workgroup; developed E-Communication Workgroup to strengthen volunteer ownership of online at a state and division level; worked closely with other staff to develop email messaging and survey forms as needed.

Directly supervised five staff; conducted annual goal setting and performance evaluation sessions; coached and provided performance feedback on a regular basis; selected to serve on Relay For Life State Council; directly coordinated volunteer efforts to implement Relay For Life of Lee County; secured multi-community sponsors for events; developed content for press releases, public service announcements, newsletters, e-mails, and Web sites; created an e-newsletter targeted specifically to event chairs in the state of Alabama; created and maintained relationships with media outlets; served as an online fundraising trainer for staff and volunteers across the Mid-South Division; ensured coordination of services and programs for cancer patients and their families

Coordinated volunteer efforts throughout five counties to implement fundraising programs including Relay For Life, Coaches vs. Cancer, specialty parties, and tribute program; developed and maintained content for media resources including press releases, public service announcements, newsletters, e-mails, and Web sites; coordinated volunteer efforts for key accounts focused on patient services; coordinated volunteer efforts to introduce and successfully implement clean indoor air ordinances in both Auburn and Opelika, Alabama

Internship