Heather Sage Email and Phone Number

• Oversee all marketing lifecycle campaigns for email and text for 13 brands• Develop strategies in which email and automation can increase conversion rates, retention, revenue and loyalty across all audiences • Create and execute A/B tests, manage a testing calendar, analyze results, and provide recommendations based on findings • Own all email execution including template management, development, and list building • Own and present key metrics to key stakeholders and leadership • Evaluate marketing tech stack systems and processes currently in use, making changes were needed to improve lifecycle marketing• Partner with sales to develop practices and processes that increase awareness and collaboration with cross-functional partners • Work closely with sales to own the lead funnel, conversion and lead reporting • Maintain customer database by ensuring data quality and compliance • Support sales, retention, product, engineering, and development teams in all communications

• Created and monitored a wide variety of email marketing campaigns• Compiled email lists and developed plan to keep list clean• Tracked & analyzed campaign results• Developed and executed lead generation tactics• Managed the sales funnel and improved conversions at each stage• Created marketing & sales reports in CRM software • Monitored Email KPI’s • Owner of customer journey, develop journey map, gain team alignment with marketing, product, account management & sales• Analyzed and monitored the impact of programs, using insights to improve approach• Built and managed sophisticated nurture programs for leads and customers in various segments and stages of the funnel• Collaborated on content strategy and working cross-functionally with copyrighters and design team to move projects forward • Maintained CRM database • Planned and designed workflows with a goal of lead nurturing, re-engagement, customer engagement, and enhanced overall experience• Ordered and inventoried promotional event items for each calendar year

• Formulated and implemented curriculum in accordance with students developmental trajectories • Adhered to legal and educational requirements to ensure students well-being • Supported creativity and learning • Provided supervision during activities • Provided parents with progress reports • Selected age-appropriate developmental material for classroom

• Managed all day-to-day gym operations to ensure a safe and positive environment for all members• Scheduled staff and ensure all shifts are covered • Oversaw all staff training and development• Managed all front desk activity• Facilitated all members questions, issues, and requests • Kept clean and well-maintained facilities• Determined and communicated all equipment repair in timely manner• Ensured prompt opening/closing of the gym