Oversaw teams in the design, execution, analysis, and storytelling of qualitative and quantitative market research, utilizing behavioral science techniques to dive deeper and uncover unconscious biases; leveraging research insights to inform business strategy and annual brand plans, identifying tactics to optimize customer experience, reduce barriers, and influence decision-making drivers

Project lead for pharma/biotech clients, driving day-to-day communications, facilitating meetings/workshops/readouts, developing client relationships, and providing direction to the team; managed project execution across a variety of work including qualitative market research, customer segmentation, ATU studies, brand/ tactical planning initiatives, and competitive readiness.

Spearheaded B2B qualitative market research internal capability, leading 30+ projects for cross-functional partners across Optum business units including OptumRx, payment integrity, data / analytics, care delivery, and clinical technology / digital innovation. Presented actionable insights and recommendations to marketing, product, and sales leadership, influencing business strategy, product development, and value proposition / messaging. Served as strategic in-house counsel, advising marketing leadership in the creation of annual research plans to deliver an objective understanding of current and future market dynamics and opportunities.

Led B2B qualitative market research across all company segments and business units; presented actionable research insights and recommendations to leadership in order to inform product development, messaging, positioning, and/or growth strategy.

Designed and implemented systematic assessments of public health and government programs and policies in order to monitor effects on patients and providers, measure progress towards key performance indicators, and evaluate impact on long-term outcomes.Utilized a wide array of mixed methods techniques including community health needs assessment, ethnography, community prioritization, systems mapping, and health impact assessment.

Managed and coordinated several research and evaluation projects from design, IRB application, and data collection to data management, coding, analysis, and report writingConducted interviews and focus groups of a variety of individuals including patients, health center administrators and providers, business owners, police officers, judges, and community stakeholders for numerous qualitative research and evaluation studiesCo-led an assessment of a county’s behavioral health system, which included key informant interviews, creation of current and future system maps, stakeholder engagement, and led to local government adopting the report recommendations and adjusting their budget and fundingOversaw intern training and quantitative data collection for a tobacco, alcohol, and food point-of-sale study of over 500 stores

Monitored and evaluated an emerging HIV prevention social marketing campaign

Conducted quantitative interviews of Latina women in Spanish about their HIV risk and social networks and built rapport to gain their trust; translated and coded interview notes from qualitative interviews