Heather Severson Email & Phone Number

Creative wordsmith and problem-solver with degrees in marketing, education, and English seeks a position to complete innovative, collaborative projects that positively impact consumers’ experiences. Skills include:Writing and Editing: Demonstrates effective writing processes in various styles including business writing, research writing, and academic writing in MLA and APA formats. Well-versed with editing, proofreading, and academic research using databases and library tools.Project Management: Designs, initiates, and monitors work including individual assignments and collaborative work in quarter-long projects. Negotiates interpersonal relationships to increase motivation and participation. Manages worker’s roles to ensure satisfactory progress and participation of each team member. Handles conflict through dialogue and negotiation. Manages confidential records. Coordinates with staff to facilitate integrated experiences with other departments. Leads teams to successfully completed projects on time.Teaching/Instructional Design: Applies adult learning theory principles with instructional strategies in the development of eLearning modules and face-to-face classes that optimize assessment and learning. Adapts curriculum content and delivery methods to accommodate different learning styles for effective performance-based education. Uploads and tests content into Learning Management Systems for accessibility and functionality.Verbal Skills/Public Speaking: Lectures daily to classes, presents on occasion to groups larger than 250, comfortable with prepared material and impromptu speeches, adept with PowerPoint and other audiovisual applications.Project-Based Experience:Senior Marketing Project/Simulation: Worked collaboratively within the Markstrat business simulator to make tactical decisions based on data to improve competitive advantage among teams in the business scenario. Strategic decision-making skills included analyzing brand performance, selecting target markets and positioning brands effectively, identifying threats and opportunities, and allocating resources for optimal brand portfolio strategy.Digital Marketing Audit: Used Facebook Audience Insights for Audience Profiling to build a consumer persona, identify consumer touchpoints, and develop a consumer journey map. Ran Google PageSpeed Insights and Similarweb to audit SEO (Search Engine Optimization) for rankings, visit duration, bounce rates, and traffic sources. Explored Google Trends and SEMRush for content topic generation and storytelling ideas.