CIMA+ is an employee owned engineering consulting firm founded in QC in 1990 with over 3200 employees in 36 offices across Canada. I am responsible for managing all marketing and communications functions for British Columbia, Alberta and Saskatchewan.That includes strategic management of traditional media, digital media and social media initiatives in the support of broader brand awareness and growth.

After building a reputation for reimagining multichannel marketing within the field of orthodontics, businesses began seeking out my expertise to strategize, build, manage and teach them how to do the same. Since then, I’ve worked with a broad range of non-profits, small to mid-sized businesses, and post-secondary institutions to meet their marketing and digital media needs, and I can do the same for you.Key Responsibilities:Brand audits. Graphic design for traditional and digital spaces. CX audits. Development of e-commerce strategies. Website development and maintenance. Social media support and training.Business development. Achievements: Have helped over 20 small businesses align their business goals with traditional and digital marketing strategies to meet and exceed sales targets.Have developed over a dozen traditional and e-commerce websites.Designed and implemented customer loyalty programs.Learn more: https://wkcreations.ca/

Beakerhead's mandate is to globally advance education at the crossroads of art, science and engineering. Through year-round educational programs and the annual September festival in Calgary, Canada, Beakerhead aims to engage, delight, surprise and entertain you so completely that you don’t even realize you are learning too!Key Responsibilities:Management of brand strategy for the September 2022 event.Creative direction and execution of all digital initiatives including performance marketing. Strategic sponsor communications and asks with the TELUS Spark team and ViTreo. Created, managed and reported on digital spending with an emphasis on content and social media. External communications and marketing support for sponsors, artists, performers, contractors etc. Provided reporting to sponsors, granters and community partners. Achievements:Increased social media engagement by over 20%.3-day attendance of approximately 35K.Helped raise over $150K in 3 months.Creation of brand and social media guidelines.

Calgary Queer Arts Society, formerly known as Fairy Tales Presentation Society, is a nonprofit organization located in Calgary, Alberta that exists to give voice to queer people and their stories. Historically, LGBTQ2A+ individuals have been suppressed, deprived of power, misrepresented and often overlooked by institutional support systems. We are committed to transforming this reality, and will continue to work passionately towards an inclusive future for all people.The arts are an integral part of who we are. Storytelling connects us all, dissolves our differences and breaks down barriers so that we can find aspects of ourselves in others, and of others in ourselvesThrough business development, community initiatives, traditional and digital marketing techniques, advertising, web design, creative direction and strategic planning, I connect queer stories to audiences throughout Calgary, Alberta, Canada and around the world.Key Responsibilities: Rebranded all of the Society's programs which included logos, web development and social media.Lead generator of sponsorship communications and asks. Liaison for sponsorship, community partners, artists, performers etc. Provided strategic planning support to the board and staff. Responsible for all graphic design, copy, budget, and the creation of and implementation of marketing strategies. Achievements:Generated consistency of the brand across all business units.Pivoted from an in-person to a fully digital film festival and connected with audiences globally. Increased sponsorship commitments by approx. 30%. Led the development of stand-alone websites for two key business units. Increased social media traffic and account engagements across all platforms. Supported the generation of a YOY increase in revenue outside of grants.

Evolve: pride amplified is one part programming for queer youth, one part fundraiser for city-wide, 365 days per year, programs for queer youth and their families. Key Responsibilities: Brand creation. Logo Design. Sponsorship asks and fulfillment.Creation and management of all digital spaces. Website design, social media posting and all marketing and media enquiries.Achievements: Attendance of over 200.Sponsorship cash/in kind of $200K.Funds raised $80K.

Emergency communications officers (also known as ECOs) are responsible and accountable for emergency medical services (EMS) call answering/triaging and EMS dispatching. Calls may be for pre-hospital emergencies, inter-facility transfers, or air ambulance requests. They obtain and record crucial information from callers including the nature of the emergency and the location. Emergency communications officers will then assign the closest, most appropriate resource to respond. When necessary, they also provide verbal instructions to manage the emergency situation until the EMS crew arrives. Another role of emergency communications officers is to decide which hospital the patient should go to. Finally, they are also responsible for determining where each ambulance should be after a call to ensure the appropriate coverage of the response area (system status management).

antoszOrthodontics is a full service orthodontics practice, caring for the entire family's orthodontics needs. As Marketing and Technical Director I provided oversight and direction on all marketing and technical aspects of the business. I oversaw creation, implementation and management of the antoszOrthodontics brand for both internal and external marketing initiatives and helped grow the practice into an industry leader. I grew not only our volume of clients, but helped to ensure a level of quality that made the client experience memorable and the brand reputation was subsequently passed through generations of the same family.From a marketing perspective, this included management of all marketing campaigns including social media, print media, script writing, video management, social media, Google Analytics, contesting, staff and volunteer oversight etc.I also managed all laboratory and marketing staff from scheduling to appliance execution, and participated in the overall management of the practice. This involved strategic planning, forecasting, budgeting and leadership training.

WhatGives is a shared storytelling platform for community impact. WhatGives uses conventional, social and emerging media channels, to share the stories of three charities in the same space, therefore increasing access to a wider and more diverse audience. Each campaign cycle, fromapplication-to-grant lasts six months and includes a three-month window of story sharing and public voter engagement.Key Responsibilities: Creation of entire brand including logo etc. Solicitation of participants and social media supports for each organization. Creation, monitoring and posting of all social media channels. Relationship management. Website development. All traditional and digital media buys. Achievements:28 charitable organizations involved. $250K in cash and services distributed. Over 2M website visits in 4 years. Significant YOY increases in social media engagement. Nominee for AFP Generosity of Spirit Award 2014Nominee for Calgary Chamber Community Impact Award Small Business Week 2013

Appreciado the app is a rewards and relationship platform serving fee for service professionals who value their client relationships. Appreciado was all about rewarding experience, strengthening relationships and helping businesses improve their customer retention. I support early stage work on the dental industry specifics of sales and marketing then branched into a broader health services strategy.

Guided the creation and innovation of RiseAlign, mobile marketing and online solutions for orthodontists. RiseAlign has since reinvented themselves as eTrove, and expanded into the markets of Dentristy, Physiotherapy and Optometry.eTrove is a natural evolution in client appreciation, taking advantage of the omnipresence of smartphones and the boundless flexibility of hand-held applications. No more cards, tokens, or stamps: eTrove sits on your customer’s smartphone; it’s your office-branded, customized app. Use the dynamic administrative portal to build customized appreciation promotions that make sense for you, your staff, your clients, and your business.Staff love the simple “scan and go” action for granting points to client smartphones along with the ability to handle redemptions and rewards right there at the desk. Everyone shares in the positivity and appreciation of the moment – no delays or disappointment. Administrators and front line staff can even distribute discretionary points to increase customer satisfaction and create moments of appreciation in difficult service situations.