E Heather Smiley work email
- Valid
- Valid
- Valid
- Valid
E Heather Smiley personal email
E Heather Smiley phone numbers
I am a retired a financial services and health benefits senior marketing executive with proven success for mission critical, growth-focused ventures.I provided leadership in research and data-driven B2B and B2C omni-channel demand generation and customer experience solutions. I also enjoyed extensive Fortune 100-500 team-driven business development and client management success. In my retirement I enjoy armchair quarterbacking marketing campaigns. Currently assessing the most creative variations of “In this challenging time.....”
Marsh Creek Country Club
View- Website:
- consumermedical.com
- Employees:
- 136
-
RetiredMarsh Creek Country ClubSt. Augustine, Fl, Us
-
RetiredThe Beach Jan 2020 - Present
-
Senior Vice President MarketingConsumermedical 2018 - PresentGreater Boston AreaHead of B2B and B2C marketing & customer experience for high-growth healthcare benefits company to Fortune 100-500. Responsible for all marketing and communications functions including participant marketing and communications to drive benefit adoption, webinars, workplace events and targeted campaigns. Lead all institutional marketing including sales enablement, RFPs, public relations, thought leadership, client retention communications, events. Manage creative resources, corporate communications, social media and corporate web properties. Drive modern experience automation, segmentation and scale strategy for improved Marketing ROI. -
Senior Managing Consultant, Head Of Marketing And DigitalChief Marketing Officer & Digital Profit Consultant To Fortune 100 Jan 2017 - Aug 2018Greater Boston AreaDigital Profit consultancy provides referral-based, cutting-edge customer experience insights and action to growth purposed companies across all sectors. Senior consultant focusing on Smart Data-driven digital evolution, leading engagements ranging from brand and customer strategies to complete end-to-end digital transformations. Recent completed assignments are senior-level bio-pharma digital think tanks, digital transformation strategies, go-to-market programs and speaking engagements.
-
Svp, Chief Marketing & Communications Officer, Head Of Digital MarketingMassmutual 2008 - 2017Springfield, Massachusetts AreaSenior-level Chief Marketing Officer and Head of Digital Marketing at a turnaround, growth-focused SaaS division of financial services Fortune 100 company. Broad and deep strategy, market research, demand generation, acquisition, conversion, insights and analytics experience in all major digital and traditional categories. Lead large teams of high performing marketers driving new media digital transformation and go-to-market strategies with internal and external agencies and business partners. Attained consistently highest employee engagement scores. • Built high performing team developing end-to-end marketing solutions in collaboration with Product and IT to drive demand and conversion in today’s hypercompetitive market. * Built comprehensive market and competitive research, analytics, and application insights teams working with data science. • Built comprehensive digital demand generation ecosystem: SEO/SEM, advertising, social media paid and organic campaigns, email campaigns, sales enablement innovative apps, game apps, and responsive video. • Launched market-leading digital health care exchange. • Utilized Agile and Six Sigma methodologies to drive efficiency and effectiveness. Selected Results:• Grew business in 6 years from $36B to $150B through organic growth and major acquisitions. 300% increase in B2C customers, 500% increase in B2B customers, 300% increase in financial intermediaries. • Transformed B2C & B2B customer experience through vast expansion of digital capabilities. Reduced effective telephone call volumes by 15% and increased customer satisfaction by 12%.• Instituted cutting-edge research and analytics-driven culture. One campaign moved from a four year payback to an eight month return and $40M of increased revenue. • Continuous voice of customer, prospect and salesforce critical to success of consistently high industry benchmarked and effective sales enablement. Moved from #10 ranked suite to consistently top three. -
Senior Vice PresidentFidelity Investments Jun 1997 - May 2008Various• Senior Vice President leading B2B and B2C Marketing for retail cross-sell and rollover asset retention for Fidelity's 20M retirement plan customers. During tenure developed innovative BtoC guidance programs and approaches that compelled plan sponsors to allow access for marketing of Fidelity's retail investment products to their employees - a key element to Fidelity's core business strategy. During one age 55+ consumer campaign alone over $5B of outside assets were consolidated into Fidelity investment products.• Vice President of Marketing for Fidelity Stock Plan Services - led Marketing team responsible for sales enablement programs and B2B and B2C marketing campaigns driving explosive sales growth for the business.• In Fidelity's Large Plan Services Retirement Business had increasing levels of responsibility from front-line large client Communications Consultant to Vice President of Communications for Fidelity's retirement business. Personally managed participant communications for 30 of Fidelity's largest clients such as General Motors, Ford Motor Company, Time Warner, and the St. Paul Companies. Thereafter led teams of Communications Consultants and Production Managers successfully implementing and managing over 200 large plan retirement and total benefits clients. Participated in 100+ Fortune 500 team sales presentations.
E Heather Smiley Skills
E Heather Smiley Education Details
-
Mba Studies -
Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about E Heather Smiley
What company does E Heather Smiley work for?
E Heather Smiley works for Marsh Creek Country Club
What is E Heather Smiley's role at the current company?
E Heather Smiley's current role is Retired.
What is E Heather Smiley's email address?
E Heather Smiley's email address is he****@****ast.net
What is E Heather Smiley's direct phone number?
E Heather Smiley's direct phone number is +141374*****
What schools did E Heather Smiley attend?
E Heather Smiley attended Massachusetts Institute Of Technology - Sloan School Of Management, Clark University, University Of Tampa.
What skills is E Heather Smiley known for?
E Heather Smiley has skills like Leadership, Marketing, Marketing Strategy, Crm, Strategy, Business Development, Financial Services, Management, Mutual Funds, Relationship Management, Advertising, Investments.
Who are E Heather Smiley's colleagues?
E Heather Smiley's colleagues are Leah Bath, Madeline Gartner, Jordan Lozoya, Tiffany Murrietta, Tayla Murphy, Cbs, Brendan Burke, Teri Walsh.
Not the E Heather Smiley you were looking for?
-
2massmutual.com, massmutual.com2 800-272XXXXX
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial