Heather Smith Email & Phone Number

Fort Worth, Texas, Us

San Jose, Ca, Us

Irving, Tx, Us

Manage and oversee Enterprise Internal Communications Platform, including developing plans to expand reach and use. Promote and drive adoption of Communications Platform. Assist in developing digital channel strategy. Manage Global News for Internal Communications at Fortune 500.

Irving, Tx, Us

Led exploration, project management, global implementation and ongoing management of enterprise employee communications platform as member of Global Communications Strategy, Operations and Capability team.>>Project leader for K-C NOW, leading global implementation of enterprise employee communications platform with FirstUp (SocialChorus) to support mobile and web rollout>>Achieved 65% adoption among global launch audience>>Oversaw, created and published content for channels in FirstUp K-C NOW Platform, including global news, K-C NOW 101 and employee channel ConneKCtions>> Led strategy and partnered with Business Unit communicators to develop channel strategies prior to launch>> Oversaw set-up of technology implementation of FirstUp at Kimberly-Clark, coordinating with teams and functions across the enterprise >>Tracked progress and KPIs and analyzed data to provide actionable recommendations to stakeholders>> Helped manage operations and access to Communications capability tools for Global Communications Function, including Canva Enterprise account, digital capability training program>> Managed intranet for Covid-19 crisis communications, developed weekly newsletter during crisis for all employees, partnering with crisis team to develop relevant content and deliver important information to employees

Irving, Tx, Us

• Managed internal communications channels and operations for K-C Consumer North America business• Managed measurement tools and improve effectiveness of communication channels • Supported leadership communications and creative development and execution for annual leadership event• Supported local media relations and community engagement • Led communication strategy for site United Way campaign where fundraising goal reached new record of $2.63 million in donations

Irving, Tx, Us

• Managed channels and operations for Kimberly-Clark North America Consumer business• Created compelling content to engage employees in strategy, community activities and change initiatives

Irving, Tx, Us

Assisted in developing and executing strategic communication programs to drive leadership objectives and employee engagement at Kimberly-Clark.

Irving, Tx, Us

• Developed internal PR campaign to engage North America field sales organization with Kleenex marketing objectives, resulting in over 80% participation from field sales offices in North America and Canada and over 11 pieces of user-generated content• Led communication initiative and managed functions for record-setting United Way campaign efforts, distributing content to over 2,800 employees• Developed content highlighting strategic business initiatives and major events for targeted internal audiences• Gathered and evaluated analytics and data from internal and external channels to create effective content and communicative strategies • Co-Planned 2013 Kimberly-Clark North America Kickoff event, which included presentation coordination for KCNA executive leadership and resulted in more than 2,000 employee attendees

• Updated and maintained Facebook, Twitter and Instagram accounts. • Formulated blog post ideas and write blogs for Department Blog• Edited all blog content before publishing• Collaborated/created new techniques to reach future students on Facebook campaign• Developed Blog Content Editorial Calendar

• Wrote original summaries describing five emphases offered with Journalism major and design pamphlet for distributing to future students• Integrated Marketing Communications (IMC) techniques utilized in all project coordination• Organized department display board layout/content• Wrote press releases for NEWSPA annual conference to media outlets in 10 different cities

• Wrote breaking news stories for college newspaper to inform and educate students• Interviewed numerous professionals, students and faculty to gain information sources• Conducted feature story/centerfold from my Alternative Spring Break trip to Guatemala (March 2012). The story focused on fair trade, volunteerism, and individual efforts towards change after my ASB trip to Guatemala.

Bachelor Of Arts (B.A.), Journalism, Communications

Digital Marketing Training, Digital Marketing & Business Strategy