Heather Smith

Heather Smith Email and Phone Number

Senior Director Marketing Analytics & Business Insights at AbbVie @ AbbVie
Heather Smith's Location
Greater Chicago Area, United States, United States
Heather Smith's Contact Details

Heather Smith personal email

n/a
About Heather Smith

Consumer Insights professional with experience on vendor and client side. Recognized as a strategic thought leader with proven functional and team leadership skills. Results-oriented with focus on driving business decisions through combination of consulting, quantitative, qualitative, and analytic skills both in the US and Globally.

Heather Smith's Current Company Details
AbbVie

Abbvie

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Senior Director Marketing Analytics & Business Insights at AbbVie
Heather Smith Work Experience Details
  • Abbvie
    Senior Director, Neuroscience And Eye Care
    Abbvie Feb 2023 - Present
    North Chicago, Illinois, Us
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  • Abbvie
    Director Insights And Analytics, Abbvie Patient Services
    Abbvie Dec 2018 - Present
    North Chicago, Illinois, Us
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  • Abbvie
    Director Marketing Analytics And Business Insights, Specialty Brands
    Abbvie Feb 2015 - Dec 2018
    North Chicago, Illinois, Us
    Analytics lead for AbbVie Specialty Business Unit. Responsible for marketing and sales advanced analytics to establish foundational learning, develop measurement plans in order to optimize existing programs and tactics, and design test and learn opportunities to inform future tactics aligned with strategic imperatives.
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  • Allstate
    Director, Market Research And Insights
    Allstate Mar 2014 - Feb 2015
    Northbrook, Il, Us
    Lead Market Research and Insights team in driving consumer, customer, and market place understanding, identifying innovation territories, and optimizing activation of customer and consumer experiences.
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  • Gatorade
    Senior Director, Global Strategy And Insights
    Gatorade May 2010 - Mar 2014
    Purchase, New York, Us
    Create linkage between consumer and marketplace insights to guide business strategy and drive improvement in business results. Led Strategy and Insights team in identifying innovation territories, new product commercialization, driving consumer understanding and empathy throughout the organization, and optimizing activation of marketing communication, pricing strategy, and trade promotions.
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  • Gatorade
    Senior Analytics Manager
    Gatorade Mar 2002 - May 2010
    Purchase, New York, Us
    Analytics leader for Gatorade and Propel business units. Coordinated all analytic projects to guide marketing plans and innovation efforts across ~$4.5BN businesses. Identified innovative initiatives to advance activation and success of integrated communications and in-store efforts.
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  • Quaker Oats
    Analytics Manager
    Quaker Oats Jan 2000 - Mar 2001
    Purchase, New York, Us
    Lead analytics and business intelligence for Quaker Oats Convenience Foods Division working closely with marketing and sales organization to identify and track success measurement across tactics.
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Heather Smith Education Details

  • University Of Delaware
    University Of Delaware
    Sociology

Frequently Asked Questions about Heather Smith

What company does Heather Smith work for?

Heather Smith works for Abbvie

What is Heather Smith's role at the current company?

Heather Smith's current role is Senior Director Marketing Analytics & Business Insights at AbbVie.

What is Heather Smith's email address?

Heather Smith's email address is he****@****ade.com

What is Heather Smith's direct phone number?

Heather Smith's direct phone number is +197085*****

What schools did Heather Smith attend?

Heather Smith attended University Of Delaware.

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