Heather Syx Email & Phone Number

Columbus Oh

Serving as a member of the 7 Steps to Success coffeehouse consulting team, providing business consulting and operations support for over 190 independent coffee shop owners across the U.S. on every aspect of retail/hospitality business ownership. Additional cross-functional contributions include sales reporting and analysis, corporate marketing strategy support, digital marketing content creation, departmental process development, intercompany and client-facing tool development, and internal content governance. Areas of consulting expertise include:• Business Playbook Development• Strategic Financial Management• Pricing Analysis• Strategic Labor Management• Recruiting, Hiring and Team Mentoring• Marketing Planning• Operational Efficiency• Inventory Control• Community Outreach• Strategic Growth and Succession Planning

Stow, Ohio

Sole proprietor and small business owner responsible for every aspect of the creation, construction, and daily operation of a specialty beverage business.• Voted 2020 #1 Best Coffee Shop – Akron/Canton Hot List• Voted 2018 Small Business of the Year - Stow-Munroe Falls Chamber of Commerce• Voted 2016 Best of Show Business Exhibitor - Stow-Munroe Falls Community Showcase

Barberton, Ohio

Contracted Management Consultant responsible for the rebranding, renovation, and daily operation of an existing specialty beverage business.

Hudson Oh

Served as a leader on the Marketing Operations team responsible for project management, marketing production workflow, brand management, corporate purchasing, tradeshow/event management for 100+ events annually, corporate event planning, and community relations. Diverse role included: MARKETING PRODUCTION MANAGEMENT• Promotional project planning and execution involving liaising with creative team, management, clinical team, and vendors.• Workflow process development and implementation, including process form creation, communication, and compliance enforcement, to create repeatable and meaningful record-of-action.• Project specification development and scheduling• Brand management and compliance, including execution of two rebrands during tenure.BUDGET ADMINISTRATION• Development and management of departmental spend tracking and reporting functionality to ensure budget compliance and build meaningful record-of-action to facilitate YOY budgeting decisions. • Departmental cost forecasting and budget management• Vendor relations, including capabilities assessment, production scheduling, relationship management, pricing negotiations, and quality assurance.TRADESHOW / EVENT MANAGEMENT• Exhibitor contract processing, asset management, and venue logistics• Budget development and cost tracking• Booth staff training and travel coordination• Entertainment bookings• Pre-event promotional strategies and execution• Onsite booth management and at-show strategy • Post-show promotion and lead pull-through• Return on Investment analysisMEDIA RELATIONS• Internal corporate liaison for community-based events• Press release writing and newswire postings• Media monitoring/Up-take reporting• Press conference coordination

Macedonia Oh

Served as primary sales/marketing support and public relations liaison for the Vice President of Sales & Marketing, President, and 12-member outside sales force, both local and remote. Vital and fast-paced role included:SALES & MARKETING SUPPORT• Preparation and execution of marketing initiatives, including mass mailings and special promotions. Also served as a member of the Strategic Planning Committee to develop new marketplace branding campaign.• New business development, including company profiling, lead qualification and database development.• Benchmark report updating and analysis encompassing budget forecasting, pipeline tracking, marketing effectiveness, and Account Manager performance.• Coordination of monthly client seminars, client visits, and all internal meetings, including scheduling, booking guest speakers, material preparation, refreshments, and documentation.• Proofreading of all corporate marketing materials and forms, including website interface, newsletter copy, and business card templates prior to print production. • Development and management of printed samples library, including catalogued filing system and comprehensive specifications database. PUBLIC RELATIONS• Inter-company liaison for all sister-company sales and marketing efforts.• Internal marketing, including promotional voiceovers, press releases, and bi-monthly corporate newsletter submissions. • Planning and promotion of all company events, including client open houses, holiday party, company picnic and Annual Employee Recognition and Awards Banquet.OFFICE MANAGEMENT• Recruiting, training and management of sales support staff. • Travel arrangements for sales force, management team, employment candidates, and clients.• Development and maintenance of training manual for all incoming Account Managers and documentation of all departmental processes.