Heather Tatarsky

Heather Tatarsky Email and Phone Number

Director of Product Marketing at PREMION @ PREMION
About Heather Tatarsky

Senior marketing leader directing strategy development for multi-million dollar, fast-paced consumer and B2B clients. Extensive experience in digital, traditional and integrated marketing strategy development, negotiation, execution and analysis. Demonstrated ability to leverage strong analytical skills along with creative marketing solution to drive positive KPIs while building positive client relationships.

Heather Tatarsky's Current Company Details
PREMION

Premion

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Director of Product Marketing at PREMION
Heather Tatarsky Work Experience Details
  • Premion
    Director Of Product Marketing - Premion
    Premion Nov 2022 - Present
    New York, Ny, Us
  • Tegna
    Director Tegna Attribution
    Tegna Feb 2020 - Dec 2022
    Tysons, Virginia, Us
  • Tegna
    Director, Media Strategy
    Tegna Aug 2017 - Feb 2020
    Tysons, Virginia, Us
  • Southwest Media Group
    Group Planning Director
    Southwest Media Group Aug 2012 - Aug 2017
    Dallas, Texas, Us
    Currently lead media strategy development for 4 key agency accounts:Dave & Buster’s, Omni Resorts, Omni Group (B2B), The Parking SpotExecutive leadership oversight in the creation of a Programmatic Media Solution and Business Analytics Division within SMG - Tools: DataXu, DOMO, Sizmek, CompetePro, Forrester - Responsible for achieving key executive level KPI’s including agency growth, profitability, client satisfaction and new business development.- Successfully collaborate with independent creative agencies, SEM/SEO specialty groups, PR agencies, web design firms and branding agencies to deliver 360 degree Media marketing solutions- Created and executed successful marketing services lines for SMG including Market Scouting, Wayfinding and the SMG Digital Summit (http://www.swmediagroup.com/immersion-2013/)OMNI Hotels & ResortsLed the 2014 launch of the Omni Resort Collection, including strategic development and execution of media plans for 12 marquee destination properties across the U.S.DAVE & BUSTERSDirect media strategy development and execution for 65 local stores, 8-10 annual Grand Openings, multi-market Fantasy Football / Fall Football promotions, Network Radio, and Special Events programs THE PARKING SPOTLed development of the media campaign for the largest off-site airport parking company in 20 markets across varied media including digital, direct mail, OOH, In-flight publications, Print, SEM, SEO, and Sports SponsorshipsTEXAS HEALTH RESOURCESLed the development and execution of the corporate rebranding media campaign in the DFW market of 16 separate hospitals under the newly formed brand
  • Southwest Media Group
    Media Director
    Southwest Media Group 1997 - 2012
    Dallas, Texas, Us
    WHATABURGERStrategic leadership of all aspects of the media product including: development, presentation, execution, stewardship and analysis for over 730 Whataburger units across, 29 markets, 10 states within corporately owned markets, 100% franchisee markets and Co-op markets with sales topping $1B annually- Conducted and facilitated the analysis, presentation and discussion of all analytics for the annual Marketing Brand Planning Meeting that included all external marketing partners- Provided thought leadership on emerging media trends, best-practices and turn-key marketing solutions for LSM efforts- Key presenter at all monthly co-op meetings, franchisee meetings and Whataburger marketing events - Developed and introduced a proprietary sponsorship methodology and process to evaluate over 80 individual sports and local sponsorships annually
  • The Richards Group
    Media Planner
    The Richards Group 1995 - 1997
    Dallas, Texas, Us
    Compass Bank, Hummer, Wyndham Hotels, Florida Department of Citrus
  • Bozell Jacobs
    Media Planner
    Bozell Jacobs 1993 - 1995
    First National Bank of Omaha, American Pop Corn, Nebraska State Lottery, Moog Automotive, Gates Rubber

Heather Tatarsky Skills

Media Buying Media Planning Integrated Marketing Media Strategy Digital Media Online Advertising Advertising Digital Marketing Interactive Marketing Digital Strategy Outdoor Advertising Social Media Marketing Mobile Marketing New Media Mobile Advertising Advertising Sales Email Marketing Sem Strategic Planning Marketing Communications Online Marketing Radio Creative Strategy Ppc Comscore Marketing Ooh Planning Ooh Buying Sales Analysis Social Planning Return On Investment Display Advertising Doubleclick Radio Advertising Digital Media Planning Mobile Planning Print Planning Network Tv Planning Network Radio Planning Non Tradional Media Planning Search Engine Marketing B2b Planning Roi Analysis

Heather Tatarsky Education Details

  • University Of Missouri-Columbia
    University Of Missouri-Columbia
    Journalism - Advertising

Frequently Asked Questions about Heather Tatarsky

What company does Heather Tatarsky work for?

Heather Tatarsky works for Premion

What is Heather Tatarsky's role at the current company?

Heather Tatarsky's current role is Director of Product Marketing at PREMION.

What is Heather Tatarsky's email address?

Heather Tatarsky's email address is ht****@****gna.com

What is Heather Tatarsky's direct phone number?

Heather Tatarsky's direct phone number is +121479*****

What schools did Heather Tatarsky attend?

Heather Tatarsky attended University Of Missouri-Columbia.

What are some of Heather Tatarsky's interests?

Heather Tatarsky has interest in International Travel, Sxsw Interactive, Live Music, Ted Talks, New Media.

What skills is Heather Tatarsky known for?

Heather Tatarsky has skills like Media Buying, Media Planning, Integrated Marketing, Media Strategy, Digital Media, Online Advertising, Advertising, Digital Marketing, Interactive Marketing, Digital Strategy, Outdoor Advertising, Social Media Marketing.

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