Managed team responsible for managing Adobe Analytics, the enterprise web analytics platform. In addition to designing measurement specifications for new product features and ensuring data quality, the team also provides actionable insights to digital business stakeholders.-Led implementation of Adobe Analytics across six web applications (2019) and the mobile app (2021), a foundational step in maturing the digital organization

As a member of the senior leadership team at Grand View Media, a division of EBSCO, Industries, developed data-driven marketing strategies for digital and print audience growth for 23 brands in five B-to-B and B-to-C media marketsImplemented marketing automation platform, Marketo, unifying the customer database, allowing greater insights into customer engagement through tracking of known web visitors.

Exceeded digital traffic goals through a mix of natural search, email, social media, and paid acquisition tactics for five digital properties including Southern Living, MyRecipes.com, Cooking Light, Coastal Living and SunsetGrew website traffic to more than 24 million monthly unique visitors, up 42% YOY in 2015Worked as subject matter expert for SEO strategy across the entire Time Inc. Lifestyle portfolio, expanding my SEO responsibilities beyond my core brands, adding Real Simple and Food & Wine to my purviewShaped product roadmaps by delivering key insights to product and technology teams to drive user engagement and retention through site enhancements, utilizing the agile development processMember of the new product development team that lead to the launch of the Cooking Light Diet, a new revenue driver for the brandPrevious Roles: Associate Director (2015), Senior Manager (2009-2014), Manager (2007-2009)

Executed marketing programs for new book releases for a variety of popular consumer brands including Southern Living, Weight Watchers, AllRecipes.com, and Cooking LightRe-launched e-commerce site, OxmoorHouse.com. Developed site taxonomy, managed fulfillment system integration and implemented marketing strategyPrevious Roles: Multi-channel Marketing Manager (2003-2006), Marketing Assistant (2002-2003)