Heather Travier Email & Phone Number

New York City Metropolitan Area

-lead the overall appearance of Paul Smith, Lanvin and Draper James image products while evolving the visual aesthetic across multiple creative executions-collaborate with art, design, and creative professionals and manage projects from inception through the final stages of production

New York City Metropolitan Area

· Responsible for advancing NYSID brand and provide design leadership.· Creatively translate ideas to promote marketing and communications for NYSID, the interior design profession as well as visual assets and content for fundraising campaigns.· Hand-ons design for multiple projects from conception to completion including all media: digital, print, environmental graphics, video, and photography; including development and art direction of Atelier, the College’s alumni magazine.· Provide essential creative support for ongoing digital development (web, email, social media).· Oversee NYSID’s visual identity guidelines, ensuring that all materials and experiences adhere to brand standards and align with key messages.

· Art direction and design for clients like Heritage Auctions, The New Jewish Home, Versace, The Jackie Robinson Foundation and other independent clients creating a variety of printed materials including catalogs, cookbooks, logos, announcement cards, stationary, invitations, packaging, promotions, signage, etc.

New York City Metropolitan Area

· Oversaw the editorial design, development and production of Christie’s catalogs, bespoke books, box sets, magazines, and other collateral materials maintaining global brand integrity and enabling Christie’s to retain their rank of top auction house. Managed a team of freelancers, junior designers, and interns.· Art directed photo shoots for the covers and interior photos, ensuring color corrections of all the art, to overall page layout of the interior, as well as, experiential design, digital comms, client proposals, direct mail, ads, premium gifts (swag) and ensured cost effectiveness through budget oversight.· Created art design for record breaking auctions including The Collection of Elizabeth Taylor and The Collection of Peggy and David Rockefeller and many auction seasons of Post-War and Contemporary Art.· Increased social media presence with designed digital assets for marketing communications, and mobile applications.· Lead the art direction for strategic partnership proposals directed at Fortune 500 companies in conjunction with the Special Events department.

New York City Metropolitan Area

· Managed the design and entire production process from concept to completion for all promotional materials, seasonal direct mail campaigns, signage, logos, advertisements, and circulars for the firm’s largest client, Bed Bath & Beyond. Supervised a team of designers and illustrators.· Client facing with Bed, Bath & Beyond; conducted in-person and on-site meetings and presentations to BBB executive staff.· Lead the art direction for photo shoots with photographers, set designers and stylists to achieve shots from storyboards for circulars. Directed all execution including work with stylists, casting calls and retouching of products to achieve best results for the client’s customers.

New York City Metropolitan Area

· Designed Christie’s magazine, new business proposals and auction catalogs for specialist departments, such as the Post-War and Contemporary Art and Impressionist and Modern Art Departments.· Designed signage for galleries, window displays and art direction for advertisements in numerous publications including The New York Times.· Responsible for continuously redeveloping the international corporate brand identity to update and modernize the brand.· Created, developed and designed a new catalog format - the Magalog (Catalog/ Magazine) for a new category, The House Sale, which was more creative, “edgy”, and “wacky” intended to attract new collectors to more affordable art and furniture. Oversaw the setup of furniture for The House Sale in the galleries for public viewings.