Heather Trotter Email and Phone Number
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VALUE PROPOSITION► I am highly effective in the oversight of sales and marketing, with extensive experience leading strategic planning, key account management, team leadership, and revenue growth within a Fortune 100 company.► My success is driven by my ability to build strategies that increase revenue while improving market share and sales effectiveness.SUMMARY► Engaging Fortune 100 Sales & Marketing Executive possessing a winning blend of business expertise, skill in client relationship management, and practical experience leading large teams sustaining hundreds of millions in revenue. ► Leverages a unique mix of strategic and analytical expertise, consistently exceeding performance and revenue goals by aligning the talents and effort of top performers with organizational objectives. LEADERSHIP HIGHLIGHTS★ With The Coca-Cola Company, directs a 74-person team managing over 900 accounts, sustaining over $800MM in annual revenue.★ Sustains a 100% rate of renewal and wins new client accounts.★ Negotiates and closes multi-year contracts and renewals with clients ranging from mid-sized companies to Fortune 500 enterprise corporations.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲Specialties: Sales, Marketing, Revenue Growth, Key Account Management, Fortune 100 Experience, P&L Management, Contract Negotiation, Product Development, Team Leadership, General Manager, Executive Coaching
The Coca-Cola Company
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Senior Vice President & General Manager, East RegionThe Coca-Cola Company Apr 2023 - PresentAtlanta, Ga, Us★ Exercises P&L accountability for over $800M in annual revenue and over 900 customer accounts. Oversees seven direct reports in sales and marketing functions, including one senior vice-president, three vice-presidents and two directors. Leads cross functional team including operations, finance, and legal.★ Directs a 74-person team managing over 900 client accounts in 35 states, from mid-sized businesses to major Fortune 500 brands.★ Reporting to the Foodservice and On-Premise President and member of the Foodservice and On-Premise Leadership Team, a division of the North America Operating Unit.★ Successfully managed the team through changes in staffing and culture transformation as the structure of the organization changed, while maintaining the quality and consistency of service to clients.
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Senior Vice President, Customer Leadership Foodservice, SouthThe Coca-Cola Company Jan 2021 - Feb 2023Atlanta, Ga, Us★ Exercises P&L accountability for over $500M in annual revenue. Oversees six direct reports in sales and marketing functions, including one vice-president and five directors. Leads cross functional leadership team including operations, finance, and legal.★ Directs a 44-person team managing over 700 client accounts throughout the South Zone, from mid-sized businesses to major Fortune 500 brands.★ Reporting to the South Zone President and member of the South Zone Leadership Team in the North America Operating Unit.★ Successfully managed the team through changes in staffing and culture transformation as the structure of the organization changed, while maintaining the quality and consistency of service to clients.
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Vice President, National Foodservice & On PremiseThe Coca-Cola Company Feb 2018 - Jan 2021Atlanta, Ga, Us★ Exercises P&L accountability for over $300M in annual revenue. Oversees seven direct reports, including four directors, two senior national sales executives, and administrative support personnel.★ Directs a 20-person team managing over 500 client accounts throughout the Southeast, from mid-sized businesses to major Fortune 500 brands.★ Sustains a 100% rate of renewal and won two new client accounts, with four additional opportunities pending.★ Successfully managed the team through multiple changes in staffing and the structure of the organization, maintaining the quality and consistency of service to clients.☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲☲ABOUT THE COCA-COLA COMPANYThe Coca-Cola Company, a beverage company, manufactures and distributes nonalcoholic beverages worldwide. The company provides sparkling soft drinks; water, enhanced water, and sports drinks; juice, dairy, and plant–based beverages; teas and coffees; and energy drinks.
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Director, National SalesThe Coca-Cola Company Nov 2015 - Feb 2018Atlanta, Ga, Us★ Managed relationships with 100 national accounts in the East Zone, with authority over a seven-person team, mentoring and developing top performers for promotions.★ In 2016, achieved 102.3% of plan with $161M in revenue, representing 107% of target. Secured 15 key accounts in 2015 that translated to $3.5M in annual revenue, and $1.4M in revenue in 2017.★ Applied effective negotiating tactics to lower costs by over $3M for the company.
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National Account Sales DirectorThe Coca-Cola Company Feb 2011 - Nov 2015Atlanta, Ga, Us★ Promoted to lead the client relationship with Denny’s, encompassing $150M in annual revenue supporting 1800 Denny’s locations.★ Worked closely with C-level executives, the Denny’s Franchise Association Board, and stakeholders in Marketing, Operations, and Finance.★ Defined a three-year Total Beverage Strategy based on consumer research findings and integrating product development and merchandising, serving as the basis for a YOY increase in Minute Maid juice volume of 10% in 2013 and 8.5% in 2014.★ Led the deployment and testing of Coca-Cola Freestyle in Denny’s locations and achieved 200% of installation target in 2014.★ Developed and launched a Minute Maid Berry Blend juice product exclusive to Denny’s, managing consumer testing, brand naming, and merchandising.★ Worked with the Culinary Institute of America and Chef Virginia Willis to develop over 50 smoothie recipes that generated over $18M in sales.
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Senior Customer Marketing ManagerThe Coca-Cola Company Feb 2002 - Jan 2011Atlanta, Ga, Us★ Managed all facets of marketing for the Burger King account, using knowledge and experience gained in prior employment with Burger King global marketing.★ Credited with contributing to the sale of $1.3B in Coca-Cola products to thousands of Burger King locations.★ Launched the Who Drinks What BK Beverage Strategy and three-year roadmap that led to $400M in additional sales.★ Sold 8 million cases of Burger King exclusive Minute Maid Smoothies and Minute Maid Mimosa products.
Heather Trotter Skills
Heather Trotter Education Details
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Emory University - Goizueta Business SchoolExecutive Coaching Diploma -
University Of North TexasMarketing
Frequently Asked Questions about Heather Trotter
What company does Heather Trotter work for?
Heather Trotter works for The Coca-Cola Company
What is Heather Trotter's role at the current company?
Heather Trotter's current role is Senior Vice President & General Manager, East Region at The Coca-Cola Company.
What is Heather Trotter's email address?
Heather Trotter's email address is ht****@****ola.com
What is Heather Trotter's direct phone number?
Heather Trotter's direct phone number is +140467*****
What schools did Heather Trotter attend?
Heather Trotter attended Emory University - Goizueta Business School, University Of North Texas.
What skills is Heather Trotter known for?
Heather Trotter has skills like Product Development, Leadership, Brand Management, Market Planning, Shopper Marketing, Cross Functional Team Leadership, Trade Marketing, Merchandising, Product Marketing, Pricing, Forecasting, Customer Insight.
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