Heather V. Email & Phone Number

New York, Ny, Us

New York City Metropolitan Area

Digital Merchant Director of DTC Channels on Shopify platformwww.skarlettblue.comwww.ohlalacheri.comDIGITAL MERCHANDISER- Create and drive an exemplary and elevated overall site experience: drive the holistic digital strategy using insights to create a seamless customer experience, overseeing visual site merchandising, site functionality including navigation, PLP and PDP optimization and front-end development.- Serve as a strategic partner to internal stakeholders: devise and advise on strategies across company to capitalize on opportunities like assortment, marketing, branding, and inventory. - Build forward thinking strategies with external vendor partners. I.E; Native Shopify Apps and 3rd Party Apps- Continually identify opportunities and best practices that can scale – driving continuous improvement of the site’s strategic direction and detailed execution with an agile test to learn mindset.- Proactively monitor site health and performance through analytics, key metrics, and dashboards: providing strategic insights to internal stakeholders. - Lead the direction of the Digital Roadmap Calendar starting with metrics and weave marketing and assortment to tell one cohesive message each day. - Serve as a primary business partner to all 3rd party partners.- Train, develop, and manage 1 direct report with the responsibility of building bespoke digital strategies for each business. Think and lead like a digital merchandiser with a strong sense of curiosity – learning to pivot with live action changes as needed.Proficient in the following apps: Shopify, klayvio, 42technologies, okendo, GA4, hotjar, lucky orange, youpay, TikTok shop, shop app, retentionX

Edison, Nj

Intimate Apparel, Sport Bra Activewear, Shapewear; Branded, Private Label - Wacoal, Natori, Hanky Panky, Calvin Klein, Cosabella, Chantelle, Elomi and moreSpearhead strategic merchandising plan of the largest department (65% of total company volume)- Premium and Everyday that carries 64 brands across more than 500 sizeConsistently beating PL & LY while growing margins to over 54%Negotiate with team on VA, MDA, and CO-OP for 60 vendors domestic and internationalResponsible for leading total category OTBImplement framework with Planning and Finance for totalplanning including replenishment, sku rationalization and product architecture to achieve CC count goalsSteer total category assortmentDevelopment and execution of line plans that deliver the brand vision in addition to sales, gross margin and inventory productivity goals across categories and price-points in all brands and private labelLeverage comp intel reports, strategic visual growth patterning, and white space opportunities using competitive analysis and consumer-led data to translate market trends into actionable product and merchandising directionFacilitate Off Price and Closeout Buys to drive key events and top line marginPartner cross-functionally with Email, Site Merchandising, and Marketing teams Drive sales through tailored assortments across all channels and marketplaces; Amazon, Walmart, and Target Analyze SEO, PLA, Paid Search, Affiliates, Influencer Programs, and A/B Testing to find opportunitiesConceptualize and guide site merchandising marketing efforts to maximize key seasonal trends and category specific sales driving toolsPartner with Site Merchandising Manager daily on customer UX experience, navigation, links, sequencing, Google Analytics, and Core MetricsTrain, manage, and develop a team of 2 Buyers and 2 Assistant Buyers Manage team on Product Life Cycle: imagery, copywriting, markdown using KPIs Developed and launched 2 private label brands.

New Jersey, United States

Greater New York City Area

Ecomm DTC digitally native brand Specialty Intimates business once a wholly owned subsidiary of Walmart– Premium, Contemporary, and Luxury Brands; Wacoal, Chantelle, Natori, Panache, Eveden, Prima Donna, Hanky Panky & more• Manage largest department (45% of total company sales) consistently beating sales LY and PL while making margin goals ○ Responsible for OTB, planning replenishment, writing orders, negotiating margin and co-op, VA and MDA support for 40 Vendors○ Develop strategic assortment plans, competitive patterning and determine white space to create opportunities thru exclusives, closeout buys, off price, and developing new product○ Manage the Product Life Cycle from imagery to copy writing (features and benefits) to markdown using business KPIs ○ Responsible for conceptualizing every marketing effort on site, email, and social like creating new sale events, driving site merchandising navigation and email experience, and developing our influencer network• Work closely with Site Merchandising Manager to maximize marketing efforts, style and brand pushes, and to ensure the best customer navigation experience• Developed, launched, and managed exclusive Private Label brand, Birdsong to designing, sampling, costing, and marketing○ Develop styles, source and cost with factories to expediting, and manage the product life cycle to maximize demand to establish the brand globally• Work closely with vendors on exclusives, merchandise line planning, committing to co-op for new marketing concepts and fair play on Amazon, Walmart, PLA, and Paid Search, and other 3PL• Partner cross-functionally collaborating with email, site merchandising, and marketing teams on SEO, PLA, Conversion, Marketplace, Natural Search• Train, develop, and manage 2 Assistant BuyersProficient in OneNote, SAP, Retail1, Just Enough, AS400, and Microsoft Office (Excel, Word, Powerpoint) retail math

Greater New York City Area

Men’s Dress Shirts and Neckwear - Polo Ralph Lauren & Lauren Ralph Lauren • Managed the Polo, Lauren Men’s Dress Shirt and Neckwear business in 8 major department store accounts and various Specialty ecomm / store accounts for domestic and international○ Worked with design and merchandising teams to ensure assortment selections and deliveries○ Created the line for each account based on their business needs and sell accordingly○ Produced weekly business recaps to upper management and managed all summit recaps ○ Responsible for 14 forecasts and meeting all company margin requirements• Worked closely with Marketing to ensure proper brand representation in print, internet, and media• Developed planograms and managed the relationship with 3rd party merchandising group; Winston Staffing

Greater New York City Area

Neckwear, Accessories - Penguin, Ben Sherman, Geoffrey Beene, Perry Ellis, Countess Mara & Dept Store Private Labels • Managed the Macy’s Private Brand Neckwear business in over 500 doors • Launched various Specialty ecomm flash site accounts, and the Jonathan Adler and Tommy Bahama brands• Managed the Ben Sherman, Penguin store, Macys.com and Off Price competitor’s account VHO○ Projected assortments, created lines from mill production to packaging and ticketing per customer○ Prepared weekly business recaps, Sales & PO logs, working with budget & sales forecasts○ Managed OTB & Forecasts as well as achieve cost effective dilution rate/ markdowns in all accounts○ Planned and forecasted for all accounts by delivery and for all replenishments○ Prepared and lead all Buy Meetings with accounts and with MMG

Greater New York City Area

Watches, Jewelry - Emporio Armani, Burberry, Marc by Marc Jacobs, A|X, Adidas• Responsible for assisting in all account businesses (Macy’s & Bloomingdales) & soley managing the businesses of Saks.com, Bloomingdales.com, Lord and Taylor, & Emporio Armani USA Stores:○ Projecting assortment and writing/distro all orders / Assist in creating exclusives and line extensions○ Weekly business recaps, keeping Sales & PO logs, working with budget & sales forecasts○ Negotiate all RTVs and work with sales support daily• Created seasonal and quarterly schematics based on assortment and deliveries for in-store caseline presentations; communicated directives to over 100 field merchandisers across the country to ensure standards • Developed all brand seminar programs and presentations sent to merchandisers and account Buying Teams• Responsible for showroom and market preparation: order samples & create display cases

Greater New York City Area

Macy's Herald Square, NYCResponsible for merchandising Fossil Women's Leathers (Handbags, Belts Mini Bags, Wallets, and Sunglasses) at the company's best 'A Door'; Maintained a close relationship with Macy's East Buyers in order to have the best real estate & inventoryCommunicated with Fossil Account Executives and Designers on a daily basis on sell through of product, product design, and fixture display

Implemented action plans that generated sales revenue through performance reporting analysis, clear communication channels and personal volume accountability of a Top 100 $6.5 million dual gender business that ranked consistently in the Top 3rd resultsUsed strategic management skills, created a professional and enthusiastic store atmosphere, and ensured that visual standards were maintained for a positive customer experience to drive profitable top-line sales growth and communicated the brand's identitySeeked talent and facilitated associate growth; hiring, training, continuing education through selling seminars & daily performance observations that ultimately maximize store productivity and upgradestaff skillsPerformed duties associated with Sales Lead

Greater New York City Area

Intern for wholesale AE's for brands; Blumarine, Blu Girl, and Anna Molinari under Blufin SpA for Ricky Reva and Marco Cattoretti

Bachelor Of Science - Bs, Marketing And Italian

Activities and Societies: 7 years of German Study 4 years of Italian Study. President of the Italian Club (2 years)

Study Abroad, Italian Language And Literature

Education record