Heather Wight Koch Email and Phone Number

Lead strategic marketing initiatives to drive membership growth, enhance brand visibility, and ensure operational excellence across multiple locations. Established systems and procedures for the department and company by creating scalable and repeatable processes resulting in increased efficiency, transparency, and accountability.

In this position, I diligently oversaw the Marketing and Creative department's $500k budget while directing multi-faceted aspects of key marketing systems and special projects to direct workflow, project deliverables, and resource allocation. I managed corporate partnerships and served as the primary contact with each partner and developed programs to mutually benefit both companies. I sourced and procured branded promotional items, incentives, accessories, and gifts to support sales and promotional initiatives. I collaborated with the Head of Marketing in composing promotional strategies and product launch cadence.Some key achievements in this role include:• Forecasted marketing's impact through sales and operations planning for 133 SKUs over 12 months.• Initiated the launch of the Salesforce support App in the Verb platform and handled Verb partnership, content, and organization.• Skillfully ideated and applied for 24 company and product trademarks by liaising with the trademark attorney.• Thoroughly planned all aspects of 4 sales conferences, creating engaging events to launch new initiatives and motivate salesforce to drive business development.

In this position, I presided over relationships, quotes, and agreements with packaging providers, analyzing and interpreting data to identify trends and recommend improvements. I championed the selection, setup, launch, and training of employees on project management software to improve productivity, communication, duplication, training, and efficiency. I actively researched new, innovative, and sustainable packaging options for current and new product offerings.Some Key achievements in this role include:• Devised a beneficial plastic offset program in partnership with CleanHub to collect more plastic from the ocean than what is utilized in the company's packaging.• Implemented a product testing program through the identification of cruelty-free tests and laboratories, collecting and shipping samples, and developing a system to track results.• Launched a quality assurance program instituting protocols for selecting manufacturing partners, identifying defects or issues before inventory release in addition to analyzing and presenting results before market launch.• Notably conceptualized new packing formats that were utilized by the Fulfillment department to improve pack-out time and shipping damages.

In this position, I led the receipt, assignment, response scripts, and priority of all customer and sales associate inquiries through email, telephone, and social media. I leveraged data and analytics to make informed decisions and drive business improvements. I upheld positive customer relations by addressing problems head-on and implementing successful corrective actions.A key achievement in this role includes:• Created documents and tools necessary for the successful orientation, education, and training of new employees to foster team and individual development through coaching, feedback, and encouragement.

With this company, I directed the development and implementation of marketing communication efforts and materials, controlled annual budgets and forecasting for each brand totaling $385K, and managed contact with licensed partners and agencies. I produced photo and video shoots to feature and promote brand ambassadors, products, and performance features. I meticulously evaluated potential professional golfers for the brand ambassador program, made recommendations, coordinated contract execution, and supplied apparel to be worn on TOUR.Some key achievements in this role include:• Planned, developed, and executed marketing strategies for 4 golf brands including PGA TOUR, Jack Nicklaus, Grand Slam, and Pro Tour.• Crafted and carried out promotions with key retail partners such as Macy's, JCPenney, Kohl's, and Beall's for execution in-store and online.• Cultivated prosperous relationships with key media influencers, resulting in the publication of national feature digital articles.• Beneficially executed 2 simultaneous brand redesigns affecting 238 trims, signage, product, digital content and advertising, print materials, and video.

With this company, I supervised brand identity and creation of all advertising materials as well as coordinated placement of radio, print, out-of-home, and online advertising with media outlets and media placement agencies. I oversaw the game presentation of each athletic event including giveaways, contests, entertainment, scoreboard content, timelines, and scripts.Some key achievements in this role include:• Constructed and executed the marketing plan for all 18 intercollegiate athletic programs to raise the department's revenue potential while building the brand image of the FIU Panthers with a $300K annual department budget.• Headed the implementation of all promotional activities to drive attendance at events by utilizing social media and text messaging to build event awareness, leading to a 20% increase in attendance.

With this company, I executed sponsorship strategies to maximize brand awareness, shipping revenue, and customer hospitality while overseeing the $12M annual department budget and supervising one Sponsorships Coordinator. I hosted customers at sponsored events from companies whose annual revenue ranged from $20K to $15M. I led Major League Baseball Advanced Media partnership, including media placement, online promotion development, website exposure, and online store. I reviewed and analyzed sponsorship proposals against the company's marketing goals and objectives and created and presented beneficial partnership proposals to the department head which led to new contracts. I composed detailed event recaps and year-end reports and presented them to US and Global Management. I evaluated requests for charitable shipments. Created awareness of charitable initiatives through PR stories. I organized signage, staffing, and promotions for industry trade shows.Some key achievements in this role include:• Activated Major League Baseball sponsorships with the Atlanta Braves, Chicago White Sox, Cincinnati Reds, Los Angeles Dodgers, New York Mets, and New York Yankees, yielding 20% brand awareness and $10M in shipping revenue as well as hosted customers at events representing $75M in revenue.• Managed brand activation of Mercedes-Benz Fashion Week New York and Miami sponsorships consisting of booth design, premium items, staff, hospitality, operation support, and advertising, resulting in $2M in shipping revenue and hosted customers representing $30M in revenue.

In this position, I oversaw the implementation of signage, advertising, appearances, promotions, hospitality, and events for more than 140 corporate sponsors, including ADT Security Services, Anheuser-Busch, BankAtlantic, Coca-Cola, Office Depot, Spirit Airlines, and Norwegian Cruise Line. I created and controlled a $300K annual department budget. I directed all sponsor advertising, broadcast copy, website exposure, and in-market promotions. I orchestrated a changeover of the arena’s naming rights twice during my tenure. I trained, developed, and conducted performance reviews for four Account Managers.A key achievements in this role includes:• Achieved 85% account renewal by ensuring timely delivery of contractual elements, providing personal attention, and exhibiting in-depth knowledge of businesses.