- Results-driven marketing & EP with over 20 years of experience planning and managing successful events in diverse settings. Specialized in corporate & associations with a proven track record of executing events for 25 to 500 attendees. Strong expertise in coordinating logistics, managing budgets, and delivering exceptional experiences. Possess a comprehensive network of industry contacts and a passion for creating memorable events. - Skilled in enhancing processing systems, marketing strategies, and sales objectives to drive revenue growth for local small businesses.- Experienced in transforming leadership practices to create a supportive and high-performing environment that maximizes employee potential.- Proficient in assisting start-up businesses with comprehensive support in marketing, operations, sales, and training and development.- Strong track record of driving business success through strategic planning, market analysis, and effective implementation of growth initiatives.- Demonstrated ability to identify and capitalize on opportunities, resulting in increased market share, customer acquisition, and profitability.- Proactive in developing and nurturing relationships with key stakeholders, clients, and industry partners to foster business growth and partnerships.- Skilled in leveraging market insights and consumer trends to develop tailored marketing campaigns that resonate with target audiences.- Adept at designing and implementing sales strategies that generate leads, drive conversions, and maximize revenue generation.- Effective communicator and motivator, adept at leading and inspiring cross-functional teams to achieve and exceed performance goals.- Strong analytical skills, with the ability to analyze data, identify trends, and make data-driven decisions to optimize business outcomes.- Continuously up-to-date with industry trends, best practices, and emerging technologies to stay ahead of the curve in an ever-evolving business landscape.

As the Lead Content Generator, I spearhead content creation for our website and social media, while also contributing to our organization’s magazines, e-news, and various platforms. My role involves cultivating and shaping our association’s digital content and social strategies enhancing overall online presence.I contribute to the productivity of our sales team by developing impactful marketing collateral. My responsibilities extend to analyzing and reporting on marketing ROI, providing crucial insights for strategic decision-making. Collaborating with partners and sponsors, I drive marketing initiatives to elevate our association’s brand.In addition, I direct marketing communications strategies aimed at generating revenue and offsetting dues through our association’s for-profit subsidiaries. Serving as a marketing advisor, I utilize diverse communication and marketing channels to implement integrated plans.My support extends to providing email marketing expertise. I collaborate with internal teams on upcoming projects and events, ensuring a well-organized content calendar.I coordinate design and printing projects with external vendors, ensuring seamless execution. My role also involves staying ahead of the curve by investigating new marketing tactics and trends, contributing to the continuous evolution of our marketing approach.Enhanced Skills:Strategic Leadership: Lead the development of comprehensive digital content and social strategies.ROI Analysis: Implement effective analytics to measure and report on marketing ROI, providing valuable insights for informed decision-making.Integrated Marketing: Effectively utilize diverse communication channels to execute integrated marketing plans.Email Marketing Expertise: Provide expert support for email marketing campaigns.Project Management: Demonstrate strong project management skills.Innovation and Trend Awareness: Proactively investigate and incorporate new marketing tactics and trends.

- Oversee all marketing and communication within the subscription-based WealthBuilders Community App at Empify.- Develop and execute the vision for membership strategies to drive customer acquisition, brand culture awareness, engagement, and retention.- Collaborate with cross-functional teams, including marketing, customer success, and operations, to ensure seamless execution of community-building best practices.- Take ownership of generating creativity and excitement among members, fostering increased platform activity, event/session attendance, and personal results.- Contribute to the development and implementation of community growth initiatives, leveraging your expertise in fintech app design.- Analyze and interpret user data and feedback to identify opportunities for improving the community experience and driving member satisfaction.- Create and manage engaging content, including newsletters, social media campaigns, and community events, to foster a thriving online community.- Utilize effective communication skills to establish and maintain strong relationships with members, ensuring their needs are met and concerns are addressed.- Stay up-to-date with industry trends and emerging technologies in fintech app design, bringing innovative ideas to enhance the user experience.- Collaborate with the product team to provide insights and recommendations for app enhancements based on user feedback and market trends.- Track and report on key performance indicators, providing regular updates on community growth, member engagement, and retention metrics.Note: The job description includes an additional emphasis on fintech app design to highlight the importance of this skillset in the role.

- Serve as a Construction Project Manager, overseeing on-site and virtual operations to ensure successful completion of community development projects.- Implement strategic marketing and advertising initiatives to enhance project visibility and attract potential stakeholders.- Lead event design and implementation, coordinating engaging activities that promote community engagement and project awareness.- Assume the role of a culture and people leader, fostering a positive work environment and empowering team members to achieve their full potential.- Manage project budgets, timelines, and resources effectively to ensure efficient execution and delivery.- Collaborate with cross-functional teams, including architects, contractors, and engineers, to ensure seamless coordination throughout the project lifecycle.- Implement effective risk management strategies, proactively identifying and mitigating potential issues that may impact project progress.- Develop and maintain strong relationships with stakeholders, including local government entities, community organizations, and residents, to foster positive partnerships and drive project success.- Monitor and evaluate project performance, providing regular updates to senior management and stakeholders on key milestones, achievements, and challenges.- Stay updated on industry trends and best practices in construction project management, incorporating innovative approaches to enhance project outcomes.

- Emulate the values and experiences that create connections between community members, fostering and strengthening their sense of value and belonging.- Serve as the heart and soul of the diverse community, demonstrating care, attentiveness to people's needs, and proactive initiative.- Create an exceptional experience for neighbors, ensuring their overall satisfaction and fostering a positive community environment.- Spearhead, manage, and produce event programming, with a primary focus on developing relationships and fostering ongoing traditions within the community.- Drive neighbor participation in community events, engaging them in meaningful and enjoyable experiences.- Develop and maintain relationships with community members, building a strong sense of community and fostering positive interactions.- Identify opportunities to enhance community engagement and participation, implementing strategies to maximize neighbor involvement.- Collaborate with internal and external stakeholders to coordinate and execute successful events and initiatives.- Proactively identify and address any concerns or issues raised by community members, ensuring their needs are met and fostering a positive community atmosphere.- Stay updated on industry trends and best practices in community management, incorporating innovative approaches to enhance the community experience.

- Support the mission of SportsEvents Magazine to assist planners of amateur sporting events and competitions in being more effective, informed, and successful with their events.- Assist in the creation and coordination of editorial content, including "how-to" articles, news, spotlights on destinations and sports complexes, interviews, profiles, and other industry-relevant information.- Collaborate with recognized authorities in the field to develop informative and engaging content that addresses the needs and interests of sports event planners.- Conduct research and gather information for article development, ensuring accuracy and relevance of content.- Assist with the editing and proofreading of articles, ensuring adherence to editorial standards and guidelines.- Collaborate with the editorial team to develop and maintain an editorial calendar, ensuring timely delivery of content.- Assist in conducting interviews with industry professionals, athletes, and event organizers, capturing valuable insights and perspectives.- Contribute to the development of creative ideas for feature articles, special issues, and editorial projects.- Stay updated on industry trends, news, and best practices in sports event planning, keeping the team informed of relevant developments.- Assist in coordinating with destinations, sports complexes, and industry partners for editorial collaborations.- Assist in managing the submission and review process for contributed articles, ensuring timely responses to authors, maintaining organized records.- Support the production process by providing input on layouts, images, and other visual elements to enhance the magazine's overall presentation.- Collaborate with the marketing and sales teams to support promotional activities, including social media posts, newsletter content, and events.- Provide general administrative support to the editorial team, including managing correspondence, organizing files, and maintaining records.

- Serve as the primary point of contact for potential club members, promoting the club's offerings and benefits.- Implement strategies to recruit and enroll new members, aiming to achieve the club's membership sales goals.- Ensure a seamless and efficient enrollment process, collecting and recording membership profile information accurately.- Create and execute quarterly game plans, which are definitive sales and marketing plans designed to achieve departmental revenue goals.- Utilize Bell Notes as part of the sales process to maintain records and track member interactions.- Maintain a prospect database in accordance with standards, utilizing system functionality to stay organized and generate reports.- Represent the club in city and community activities and organizations, enhancing awareness of the club and developing sources for prospective members.- Foster relationships with key influencers and community leaders to strengthen the club's presence and reputation.- Collaborate with the marketing department to develop programs and social media campaigns that create awareness and brand recognition for the club.- Participate in networking events, industry conferences, and trade shows to expand the club's reach and network.- Develop and implement strategies to enhance member satisfaction and retention rates.- Proactively engage with existing club members to address concerns, answer inquiries, and provide exceptional service.- Collaborate with other departments to organize member-exclusive events, programs, and promotions to enhance member engagement and loyalty.- Track and analyze membership data, including acquisition, retention, and revenue metrics.- Generate regular reports on membership trends, providing insights to inform strategic decision-making.- Utilize data-driven approaches to identify opportunities for improvement and develop targeted retention and acquisition strategies.

- Successfully managed and developed a team of three employees, providing guidance and mentorship to drive individual and team performance.- Transformed a stagnant sales department through strategic sales and marketing efforts, resulting in significant growth and revenue increase.- Designed and executed innovative digital and print ads, effectively capturing the attention of target audiences and driving lead generation.- Conducted new business prospecting and development, identifying and securing lucrative partnerships and accounts.- Utilized email and social media marketing techniques to expand brand reach and engage with potential clients.- Produced compelling marketing videos to showcase the company's offerings and enhance brand visibility.- Generated planner profiles to highlight key features and benefits, effectively positioning the company as a preferred choice.- Provided sales coaching and training to the sales team, equipping them with the skills and strategies to excel in their roles.Sales and Marketing Accomplishments:- Spearheaded initiatives that led to a 3-4% increase in the average daily rate for all hotels in Macon-Bibb County during fiscal year 2018-2019.- Achieved double-digit growth in tax collections, with an impressive 43% climb in February 2019.- Contributed to an 11% year-on-year increase in tax collections for FY19, leveraging new regional and national level group bookings with higher-rated revenue and substantial economic impact.- Implemented new marketing strategies that fueled new business development, expanding the company's client base and revenue streams.Skills:- Strategic Sales and Marketing- Team Management and Leadership- New Business Development- Digital and Print Advertising- Email and Social Media Marketing- Video Production- Revenue Generation and Economic Impact Analysis- Sales Coaching and Training- Relationship Building- Market Research and Analysis

- Achieved remarkable results during tenure, with a 150% increase in leads, a 161% increase in leads awarded, and an 8% increase in actualized room nights.- Played a pivotal role in driving a significant 6.21% growth in overall lodger's tax collection in Aurora from 2015 to 2016.- Fostered strategic partnerships with Buckley Air Force Base and Anschutz Medical Campus, resulting in increased room night bookings for both group and business travel segments.- Collaborated closely with all departments to enhance the Aurora image, providing innovative marketing ideas to drive group room bookings and promote sales and group travel.- Represented Visit Aurora at multiple trade shows, successfully acquiring new clients, leads, and securing new events and conferences for our partner hotels in Aurora.Sales and Marketing Accomplishments:- Led a transformative period of growth, driving substantial increases in leads, awards, and actualized room nights.- Effectively established and nurtured key relationships with Buckley Air Force Base and Anschutz Medical Campus, expanding business opportunities and generating higher room night bookings.- Collaborated cross-functionally to develop and execute strategic marketing initiatives, elevating the Aurora brand and driving increased group room bookings.- Demonstrated exceptional networking skills at trade shows, successfully acquiring new clients, leads, and securing valuable events and conferences for Aurora's partner hotels.- Played a pivotal role in driving revenue growth and contributing to the overall success of Visit Aurora and its partner hotels.Skills:- Sales and Business Development- Relationship Building and Networking- Marketing Strategy and Execution- Revenue Generation and Forecasting- Event Planning and Coordination- Trade Show Representation- Client Relationship Management- Cross-Functional Collaboration- Marketing Ideation and Implementation- Results-Oriented Approach

- Successfully tracked all contracts in transit, ensuring accurate accounts receivable and timely packaging of deals to lenders for funding.- Worked closely with finance managers to facilitate smooth funding processes, providing support and assistance as needed.- Negotiated contracts and secured funding by engaging directly with lenders, demonstrating effective communication and negotiation skills.- Assisted the owner in various tasks related to new processes, monthly sales tracking, auto industry division, rentals, and title management.- Played a crucial role in tracking outstanding titles and collecting money due from bounced checks, ensuring financial accuracy and minimizing losses.- Provided support to the General Manager (GM) and General Sales Manager (GSM) in daily operational tasks and day-to-day operations.- Managed finance payroll, ensuring accurate and timely payment to finance department employees.- Took responsibility for dealer trades for Volkswagen (VW) and Nissan, ensuring smooth coordination and execution.- Conducted RDR (Retail Delivery Report) surveys for Nissan, collecting valuable feedback from customers to enhance overall satisfaction.- Implemented and organized various events, including offsite sales, employee parties, and employee recognition programs, fostering a positive and engaging work environment.Skills:- Contract Tracking and Management- Accounts Receivable- Funding and Negotiation- Financial Analysis and Reporting- Title Management- Payroll Administration- Dealer Trade Coordination- Customer Satisfaction Surveys- Event Planning and Organization- Strong Communication Skills

- Aggressively sold the property's products and services, consistently achieving high closing ratios and exceeding sales targets.- Prepared legal rental paperwork with accuracy and efficiency, ensuring compliance with relevant regulations and timely completion of documentation.- Outsourced marketing efforts to acquire new residents, implementing strategic campaigns and utilizing various channels to reach target audiences effectively.- Organized and planned events to enhance resident retention, fostering a sense of community and promoting positive experiences.- Conducted market surveys of surrounding competition, gathering valuable insights to inform pricing strategies and competitive positioning.- Created monthly marketing plans and initiatives, aligning efforts with property objectives and leveraging advertising channels to maximize visibility.- Provided exceptional customer service, addressing resident inquiries, concerns, and maintenance requests promptly and professionally.- Cultivated and maintained healthy relationships with residents, establishing rapport and trust to foster long-term satisfaction and loyalty.Skills:- Sales and Closing Techniques- Legal Rental Paperwork- Outsourced Marketing Campaigns- Event Planning and Organization- Market Research and Analysis- Marketing Strategy Development- Advertising and Promotions- Customer Service Excellence- Relationship Building

- Managed and produced schedule, ensuring efficient staffing and coverage to meet operational needs and maintain a high level of customer service.- Trained employees on bar operations, including drink preparation, customer service, and safety protocols, fostering a skilled and knowledgeable team.- Catalogued annual inventory of beer, liquor, and supplies, maintaining accurate records and implementing inventory management strategies to minimize waste and optimize stock levels.- Increased beer and liquor sales by implementing and designing a new menu, strategically showcasing offerings and promoting unique selections to enhance customer interest and drive revenue.- Advertised and promoted events, leveraging various marketing channels such as social media, email campaigns, and in-house signage to attract patrons and increase event attendance.- Researched and programmed Beer Run's first point of sale system, streamlining operations, enhancing efficiency, and improving accuracy in transaction processing.- Managed register money and deposits, maintaining proper cash handling procedures and reconciling daily sales to ensure accurate financial records.- Assisted in hiring process by researching potential candidates, conducting initial screenings, and participating in interviews, contributing to the selection of qualified individuals to join the team.Skills:- Schedule Management- Employee Training and Development- Inventory Management- Menu Design and Implementation- Event Promotion and Marketing- Point of Sale Systems- Cash Handling and Reconciliation- Hiring Support and Recruitment

- Demonstrated extensive knowledge of wine, beer, and food to provide exceptional customer service and ensure a memorable dining experience.- Successfully trained all new employees on restaurant procedures, product knowledge, and service standards, contributing to a cohesive and knowledgeable team.- Created nightly Prix Fixe menus, offering unique and enticing dining options to guests and contributing to increased sales and customer satisfaction.- Organized and advertised children's events, attracting families and creating a welcoming and enjoyable atmosphere for young guests.- Exhibited proficiency in fine dining and country club etiquette, delivering impeccable service and upholding the highest standards of professionalism.- Responsible for opening and closing the restaurant, ensuring smooth operations, proper setup, and adherence to safety and security protocols.Skills:- Extensive Wine, Beer, and Food Knowledge- Training and Team Development- Menu Planning and Design- Event Organization and Promotion- Fine Dining and Country Club Etiquette- Restaurant Operations and Management