Focus on cultivating and strengthening relationships with physicians, practice managers, and schedulers to drive growth and enhance service lines. Key responsibilities include supporting physician credentialing and onboarding processes, facilitating access to procedural scheduling, and spearheading initiatives for service line expansion.

Manage physician referral partnerships, boosted hospital census, and streamlined marketing initiatives at Methodist Hospital for Surgery. Oversee all external marketing endeavors, including events, press releases, and patient/physician communications. Control marketing budget allocation across collateral, advertising, and promotional materials. Direct marketing strategy and campaign messaging, focusing on customer-centric solutions. Lead recruitment, training, and supervision of volunteer services for enhanced community engagement.Execute comprehensive social media and digital marketing strategies to enhance Methodist Hospital for Surgery’s online presence and engagement. Manage content creation, scheduling, and optimization across various social media platforms. Implement targeted advertising campaigns to drive website traffic and increase brand awareness. Analyze performance metrics to refine tactics and maximize ROI. Collaborate with internal teams to ensure alignment with overall marketing objectives and brand messaging.

Drove revenue growth and sales strategy development across the Dallas metroplex, focusing on enhancing customer service relations with referring physicians. Orchestrated seminars and trade shows, crafted territory-specific sales and marketing plans, and optimized operational costs to boost profitability. Established robust relationships with referral source decision-makers, gaining insights into client business practices and market dynamics. Analyzed competition to tailor effective marketing strategies and maintained productive client relationships through proactive engagement.

Led the implementation of top-tier sales and marketing strategies across the Texas region for Silverado, focusing on ensuring sales staff mastery of products and services, adeptness in identifying customer needs, and proficiency in territory and new account development. Facilitated training and orientation for new sales associates, while supporting Administrators in enforcing established quotas and success metrics. Contributed to the development of a comprehensive and cohesive approach for full continuum sales efforts.

Elevated OrthoTexas’ market standing and facilitated enhanced financial growth by spearheading quality patient acquisition initiatives. Established long-term strategic objectives, cultivated vital customer relationships, and identified lucrative business prospects. Negotiated and closed impactful business deals while staying abreast of prevailing market dynamics. Oversaw all aspects of social media management, advertising, and sales force administration, including CRM maintenance, to ensure cohesive and effective marketing efforts.Led comprehensive social media management initiatives for OrthoTexas, driving brand awareness and engagement across various platforms. Developed and executed content calendars, created compelling multimedia content, and implemented targeted advertising campaigns. Monitored analytics to optimize performance and identify growth opportunities. Collaborated with cross-functional teams to align social media efforts with overall marketing objectives.