Development of social media marketing strategy for women's fashion brand. Oversight of social media calendar, content creation, and copywriting (all platforms). Creation of calendar, story development, and copywriting for all email and homepage marketing efforts. Additionally, responsiblity for all product description copywriting.

Development of social media & influencer relationship strategy for lifestyle fashion brands (Trina Turk & its men line, Mr. Turk). Responsibility for editorial calendar, content creation & copywriting, community management, influencer event ideation & execution, along with both post-campaign & weekly performance reporting.Previously, as Content Operations Manager, held responsibility for day to day management of two lifestyle fashion brands' online stores (Trina Turk & Mr. Turk). Responsibilities included 2 monthly collection launches, men's & women's merchandising, photo shoot coordination & styling assistance, sample coordination, & management of copywriter. Advised digital marketing team of key styles within buy to inform email, homepage, & paid social marketing strategy.

Merchandising of luxury brand’s online store, with oversight of Product Catalog Coordinator to ensure new products are added in accordance with each delivery. Wardrobe styling for e-commerce photo shoots. Development & execution of engaging social media marketing strategies that deliver an elegant brand story, increase sales, & build customer relationships through platforms including Facebook, Instagram, Twitter, & Pinterest. Development of collaborative efforts & fostering of relationships with digital influencers.

As an intern at Saga Swimwear during my final semester of college, I helped manage the brand's social media outlets and develop programs for social media outreach to maintain relationships with current customers, as well as expand brand awareness.