Leading the team that positions POWER to win work in the markets we serve through smart strategy, effective branding, deep customer understanding, and skillful tactics.

I'm promoting POWER's engineering solutions though content strategy and deployment. Our engineers produce highly-technical thought leadership to advance innovation in our industry; I'm working to get that valuable info seen, heard, and acted upon by our key stakeholders.

I devised and implemented marketing strategy and tactics for AG Ferrari's five-store retail presence, as well as supporting marketing activities in the catering and fresh food resale channel. In partnership with senior leadership, I worked on fresh food packaging, producing entertaining in-store events, creating buzz around our delicious food and exceptional store experience, and producing long-term impacts on sales.

A former colleague invited me to join TCHO to elevate the company’s online and retail brand presence. I started as E-Commerce Manager then earned a promotion in 2015. Here, I led an energetic team in managing all e-commerce, social media, retail development / oversight, event marketing and PR functions. I also played a key role in strategizing TCHO’s retail expansion – establishing five retail locations within a 10-month period.✔ Successfully built the brand and curated the “voice” of TCHO via social media and paid media placements, consistently integrating business analytics in all decisions.✔ Cut website operating costs by 14% and introduced a re-platforming project that promised to save 40% in operating costs.✔ Managed end-to-end operation and content for TCHO.com. Also established and implemented best practices that grew the email marketing program by 30%.

Following a family relocation back to the Bay Area, I was invited to return to Bill Moore & Associates, as project coordinator.✔ Demonstrated ability to effectively manage multiple initiatives simultaneously, directing 50+ nationwide retail sign projects from concept design to fabrication.

I first joined Diedrich to grow the online presence of three brands: Diedrich.com, CoffeePeople.com and CoffeeTeaStore.com. Following the company's 2009 merger with Keurig Green Mountain, I continued to design and implement multi-faceted email, social media, paid search and peer review marketing campaigns.✔ Exceeded net income goals, delivering 190% of goal in 2010, while astutely managing all P&L functions for the company’s online business, ✔ Realized top-line revenue growth of 90% across all of Diedrich Coffee’s web properties.

I was initially brought in as a content manager and then tapped to take on a broader role, managing affiliate marketing programs for the company’s nine direct-to-consumer brands. Here, I worked within the company’s catalog division for brands including Lane Bryant Catalog and Shoetrader.com, handling marketing communications, reporting and analysis. I concurrently planned, executed and grew the company's consumer and affiliate programs. ✔ Transformed a fledgling affiliate marketing program into a $5M powerhouse in just one year.✔ Launched a Lane Bryant Catalog program that exceeded $800K in sales in its first year.✔ Realized 250% revenue growth year-over-year for the Shoetrader program.