- Develop and execute marketing strategy, including creating messaging, promoting firm and portfolio company successes, and disseminating information across multiple platforms- Create and design content, including newsletters, pitch decks, one-pagers, social media messaging, and more- Project manage public-facing content, including social media, press, blog posts, newsletters, etc.- Manage and update website content, lead relationship with outsourced web developer- Assist the company’s GPs with article writing and placement, earned media, and securing speaking opportunities at targeted events- Provide written content related to the firm’s impact reports and financial reporting- Event planning and execution, including investor meetings, impact summits, and conferences- Supporting senior partners on fundraising activities, researching investors, creating custom presentations, managing the development collateral materials, and scheduling meetings- Collaborate with the team to implement strategies to enhance internal and external marketing processes and systems

- Produce monthly blog articles for specialist clients ranging in length from 350-1,000+ words- Draft engaging copy that spans from technical and educational to friendly and informative for online articles, email campaigns, and assorted marketing materials- Leverage search engine optimization techniques while crafting internet copy - Manage social media accounts for multiple clients, maintaining editorial calendar that encourages engagement and solidifies the brand as a subject matter expert- Devise monthly content calendars, coordinating schedules for blogs, social media, email campaigns, and marketing collateral

Project lead from conception through deployment including strategic and creative planning and day-to-day executions within the agency. Developed an understanding of client positioning, products, services, and solid competitive knowledge so I could represent the client's best interests during the brainstorming process, while also providing strategy, best practice recommendations, and reasoning behind creative choices back to client. Responsible for managing resources and logistics, partnering with internal and external teams to provide solutions to meet my client's marketing and business objectives and delivering successful and innovative projects on time and on budget.

Field Marketing support for the Financial Services and Manufacturing industries tasked with developing and executing targeted marketing programs, including demand generation and account based marketing campaigns, to meet revenue and profitability targets of the Digital Transformation Group within the Enterprise sales team. Led thought leadership initiatives to meet industry awareness of the team's service offerings as well as provided planning, strategy, and execution support for industry events to deliver opportunity and pipeline. Acted as subject matter expert for my stakeholders on all marketing programs by participating in content development and advising sales stakeholders on the progress and implementation of project plans. Responsibilities included digital communications, social selling, strategy and account planning, and campaign performance and result analysis to provide recommendations for improvement.

Managed all marketing, advertising, and promotional campaigns across 9 campuses of SAE Institute USA and Ex'pression College. Supervised SEM and PPL vendors as well as PR, marketing automation, and web development consultants to ensure adherence to brand guidelines and business objectives. Provided analysis on lead source performance and other KPIs in order to refine our lead generation and nurturing strategy. Developed a special interest in budget management, undertaking an audit of the multi-million dollar media and operational budgets and planning the allocation of both national and local spend. I also led any special projects within the department, from website and mobile app development to database management. My direct reports drove the development and aggregation of content across all digital platforms.

Assisted the National Marketing Director with corporate marketing efforts nationwide, including business and strategic planning as well as execution of national and local integrated marketing campaigns. Primarily focused on lead generation and analysis, email marketing, and website development, management, and analytics. Additionally, I was charged with media planning and buying, management and execution of partnership initiatives, event marketing, and budget management.

Crafted marketing copy for both Adult and Children's titles and Brady releases, refining my copy writing and SEO skills. Worked with the rest of the marketing team on monthly and bespoke email campaigns for three brands, contributed to the content on DK.com, and organized content for website and mobile app updates. Assisted with management of social media channels, coordinated POS displays, ran the monthly book review initiative, oversaw competitions, and responded to consumer queries.

Responsible for coordinating all campaigns from conception to exuction, managing author expectations and organizing materials necessary for the publicity campaign. I also managed the company's social media channels and maintained the CEO's calendar.

Secured placements for clients in fashion and lifestyle publications both online and offline. Helped with all ad-hoc duties necessary for campaigns and clients including tracking and sending samples and organizing/filing publicity clippings.