Lead comprehensive digital media strategies, social media marketing, and content production across multiple brands within the JohnHart and affiliated companies, including JohnHart Real Estate, JohnHart CRE, Eqwitek, Golden Coast Finance, and One Key Escrow.Key Responsibilities & Achievements:• Spearhead social media strategy and content creation across multiple platforms, managing both corporate brand presence and supporting individual agent/team marketing initiatives.• Develop and execute digital marketing campaigns that elevate brand visibility and engagement across all affiliated companies.• Produce creative video content including local community spotlights, interviews, promotional ads, reels, and unique and trending reels as a Producer for JohnHart Media.• Create and optimize SEO-focused blog content to enhance digital presence and drive organic traffic.• Manage email marketing campaigns to nurture leads and maintain client engagement.• Conceptualize and implement creative strategies for company initiatives through various digital channels.

Developed logos, brand identity packages, print and digital collateral, merchandise, and packaging designs for a range of clients. I also collaborated with businesses to create and implement marketing and social media strategies, enhancing online engagement and brand awareness through creative content creation, and tailored social media graphics.Selected clients:Nyx Litré - Drag Queen, Performer, and Entrepreneur• Created dynamic graphics for events, apparel, and merchandise, showcasing the artist’s style and brand.Rude Cosmetics - Cosmetic Company• Conceptualized eyeshadow palette design, including packaging, illustrations, and color choices, capturing the company’s overall brand aesthetic.• Designed compelling web and social banners to advertise new product launches.The Next Sweet Thing - Bakery• Re-imagined and re-designed logo and brand identity, delivering a cohesive and impactful look and feel across all collateral, increasing brand visibility and recognition.• Produced illustrations and designs for custom packaging, social media graphics, menus, banners, and merchandise.That’s Hollywood Baby - Sketch Comedy Series• Crafted brand identity and logo design, pitch deck, social graphics, and key art/on-screen visuals.

Directed visual brand strategy and marketing design operations, creating scalable design systems and marketing solutions for the #1 Keller Williams Franchisee (outside of TX). Developed comprehensive creative assets supporting 11 market centers, 3,000+ Realtors, and $9+ billion in closed sales volume.Career Progression:• Director of Marketing and Branding (2022-2023)• Lead Design Manager (2021-2022)• Graphic Designer (2019-2021)Key Responsibilities & Achievements:• Transformed marketing department from a non-revenue generating service to a profitable business unit, expanding client base from 250 to 1,000+ across 11 market centers.• Built and led high-performing creative team of 3 designers, implementing strategic workflow systems utilizing HubSpot.• Oversaw production and managed operational, strategic, and administrative functions for the marketing department.• Developed and produced comprehensive marketing collateral including brand packages, print materials (postcards, booklets, brochures, pitch decks, signage), and digital assets.• Created and executed digital marketing strategies including web assets, email campaigns, and social media content.• Established and managed strategic partnerships with key clients, vendors, and third-party companies including media teams, web developers, and e-commerce professionals.• Designed and conducted marketing presentations and training courses that drove department growth and client acquisition.• Implemented efficient project management systems to handle high-volume design requests under tight deadlines.• Led brand development and execution for both company initiatives and independent agents/teams.

At the Toledo Museum of Art (TMA), a world-renowned nonprofit arts institution, led creative initiatives and audience engagement strategies that enhanced the museum's mission of art education through visual literacy.Key Achievements:• Designed and executed interactive visitor experiences that transformed traditional gallery spaces into engaging, social media-driven environments.• Produced comprehensive marketing materials spanning digital and print channels, including exhibition collateral, gallery guides, and promotional content.• Crafted compelling copy across multiple platforms - from exhibition labels to event promotions - ensuring consistent brand voice and messaging.• Managed outreach department initiatives and led cross-functional teams of staff, students, and volunteers to deliver successful programming.• Cultivated and maintained strategic community partnerships with local institutions, resulting in successful co-sponsored events and expanded audience reach.• Analyzed visitor feedback and attendance data to optimize programming effectiveness and drive increased museum visitation.