Heather Anding Email & Phone Number

Dallas, Tx, Us

Dallas, Tx

Strategic sales support identifying and packaging services and content for new revenue proposals to convert interest from prospects and clients to sold business. Develop client-specific solution proposals, starting with understanding the situation or need for the brand, identifying options for how we can help drive the desired behaviors through our services and programs and wrap up and deliver the recommendations and proposal.

Dallas, Tx

Supporting sales to identify and package Harte Hanks services for new revenue proposals for prospects and existing clients. Craft and deliver our sales strategy in collaboration with the team as well as providing strategic content. Deliver thought leadership content and relevant industry data for retail clients and our client-facing retail account roles.

Dallas, Tx

Strategic level resource to oversee all areas of our consumer brand global leader account and recognize internal services connections, in order to ensure delivery of a value-rich product. CRM leadership partner to help define customer strategy and CRM revenue growth and lead enablement solution and services support. - Drove 42% increase in annual revenue through new, expanded services and organic growth strategies

Dallas, Tx

Identify and develop direct marketing, loyalty and CRM program opportunities to drive customer loyalty behaviors and incremental results from additional Harte Hanks service solutions. Influence conversion of services in partnership with the sales organization, focused on the retail vertical. Led insight project work for various retail brand accounts to identify customer and program strategies, such as marketing opportunity analyses to define immediate customer program opportunities; and CRM and loyalty program assessments.

Kettering, Oh

Private-label and co-brand card financing provider for Retail and OEM partners. Develop annual client-specific marketing plan strategies to support Retail Strategic Team sales plans and profitably grow retail specialty programs. Responsible for marketing priorities and business wide initiatives, working within program and client marketing budgets. Develop and enrich consumer value proposition aligned with client's strategy, competitive position, company brand and customer base. Drive store credit culture and program engagement. Deliver repeat cardholder spend and lifetime value through research, test and implementation. - Drive partner e-integration strategy for Strategic Team to increase program web presence and support business e-initiatives; supporting 19% increase in online account registration and 79% increase in Ebill enrollments in 2008.- Develop and implement first-purchase incentive and credit & rewards merchandising tests with national sporting goods chain to drive over 300% and over 30% increase in new accounts acquisition in 2008- Deliver annual program awareness campaigns with a Top 25 furniture specialty retailer gaining greater influence with store management teams, greater integration into brand advertising and promotion plans and yielding 40% increase in credit sales penetration the first campaign year.

Kettering, Oh

Developed and drove Consumer Electronics Industry marketing plan to exceed dealer acquisition and activation goals for business. Executed go to market plans leveraging industry segmentation and communication strategies. Partnered with sales organization to support all facets of industry sales growth plan, including media and trade show planning, sales collateral, cardholder marketing, research and dealer focus groups. - Delivered on 2006 initiatives supporting and exceeding Op Plan with 1,200+ New Dealer acquisition and $2B+ sales.- Drove 23% increase in cardholder email acquisition, online account registration and digital billing enrollment through industry communication plans.- Launched Gift Card product to industry dealer groups with trade show offerings, sign up incentives and direct marketing cardholder campaign tests, ending in over 120+ dealer program referrals.- Managed 23 client-specific direct marketing campaigns, including creative development and production, driving over $2MM in incremental private label portfolio repeat cardholder sales.

Richfield, Mn

During tenure at Best Buy, I held roles across multiple teams:Reward Zone (October 2003 - December 2004)Drove program awareness, member acquisition and engagement through integration of program with brand marketing and relationship marketing programs, partnerships and campaigns. Responsible for member value proposition, creative development, communication target and testing planning. Cross-functional leadership to ensure operational support and integration with retail sales development teams. Support and managed execution for integrated promotions, events and consumer marketing campaigns that touch program members. Ensured delivery of campaign; offer performance and communication to business teams and consumer marketing.Customer Centricity (March 2004 - December 2004)Account service support with integrated operating segment teams and retail segment stores. Participated and supported with segment value proposition development and delivery, marketing strategy, communication planning and consumer research learning. Managed direct marketing and consumer advertising strategies, as well as in store promotions and events in support of value proposition testing. Managed and supported dual loyalty and private-label credit card pilot, developing direct marketing communication, retail collateral and back-end operational fulfillment.Relationship Marketing (August 2002 - October 2003)Responsible for strategic planning and execution of relationship marketing programs for Best Buy product categories. Direct marketing programs' key focus to target retail and online channel customers to drive incremental performance through partnership with business teams. Managed execution for preferred customer weekend sales events, incorporating test planning with modeled customer targets and product or service offers. Managed execution and content planning for weekly entertainment digital communications. Responsible for campaign performance against budget.

St. Paul, Mn

Led the development of marketing programs and brand management strategies to support the division's portfolio receivables. Partnered with industry manufacturers and retailers to create consumer purchase behavior and sales volume through multi-faceted marketing programs. Planned and coordinated industry trade shows and division management conferences within timelines and on budget.

St. Paul, Mn

Managed direct marketing programs targeted at real estate loan prospects. The primary marketing goal of lead generation for national branch network and centralized inbound origination center. Program focus through real-time internet and contact center for Mortgage Services and direct mail for Home Improvement channels. Re-designed with consolidation of home improvement and mortgage services' web sites to better meet consumer needs through enhanced loan product information, quick inquiry form and cross-sell access to parent company insurance products.

Dallas, Tx

Acquisition Marketing ManagerDeveloped and managed direct marketing programs targeted at acquired portfolio assets to cross-sell customers into Associates' product in order to drive customer retention and profitability.Marketing Research Analyst Participated in the development of multiple analytic techniques and models using Claritas' MicroVision and Informark geo-informational systems as well as internal relational Oracle databases and Cognos query tools. Areas of study included: market and consumer segmentation and profiling; analysis of multiple branch markets to determine consumer finance market saturation; trade area sizing; branch office selection.

Dallas, Tx

Managed and investigated child abuse and neglect cases in Dallas County. Performed assessments and analysis with families and parties involved. Developed recommendations and provided services for all individuals. Responsible for securing permanent conservatorship for children. Site leader during system automation implementation.

Bs, Human Development & Family Studies

Activities and Societies: Alpha Phi Sorority: President, Philanthropy and Community Service Chairman; Freshman Council; Dean's List; Order.

Education record