Heather Anding Email & Phone Number

Dallas, TX, US

Dallas, TX

Strategic sales support identifying and packaging services and content for new revenue proposals to convert interest from prospects and clients to sold business. Develop client-specific solution proposals, starting with understanding the situation or need for the brand, identifying options for how we can help drive the desired behaviors through our.

Dallas, TX

Supporting sales to identify and package Harte Hanks services for new revenue proposals for prospects and existing clients. Craft and deliver our sales strategy in collaboration with the team as well as providing strategic content. Deliver thought leadership content and relevant industry data for retail clients and our client-facing retail account roles.

Dallas, TX

Strategic level resource to oversee all areas of our consumer brand global leader account and recognize internal services connections, in order to ensure delivery of a value-rich product. CRM leadership partner to help define customer strategy and CRM revenue growth and lead enablement solution and services support. - Drove 42% increase in annual revenue.

Dallas, TX

Identify and develop direct marketing, loyalty and CRM program opportunities to drive customer loyalty behaviors and incremental results from additional Harte Hanks service solutions. Influence conversion of services in partnership with the sales organization, focused on the retail vertical. Led insight project work for various retail brand accounts to.

Kettering, OH

Private-label and co-brand card financing provider for Retail and OEM partners. Develop annual client-specific marketing plan strategies to support Retail Strategic Team sales plans and profitably grow retail specialty programs. Responsible for marketing priorities and business wide initiatives, working within program and client marketing budgets. Develop.

Kettering, OH

Developed and drove Consumer Electronics Industry marketing plan to exceed dealer acquisition and activation goals for business. Executed go to market plans leveraging industry segmentation and communication strategies. Partnered with sales organization to support all facets of industry sales growth plan, including media and trade show planning, sales.

Richfield, MN

During tenure at Best Buy, I held roles across multiple teams:Reward Zone (October 2003 - December 2004)Drove program awareness, member acquisition and engagement through integration of program with brand marketing and relationship marketing programs, partnerships and campaigns. Responsible for member value proposition, creative development, communication.

St. Paul, MN

Led the development of marketing programs and brand management strategies to support the division's portfolio receivables. Partnered with industry manufacturers and retailers to create consumer purchase behavior and sales volume through multi-faceted marketing programs. Planned and coordinated industry trade shows and division management conferences within.

St. Paul, MN

Managed direct marketing programs targeted at real estate loan prospects. The primary marketing goal of lead generation for national branch network and centralized inbound origination center. Program focus through real-time internet and contact center for Mortgage Services and direct mail for Home Improvement channels. Re-designed with consolidation of.

Dallas, TX

Acquisition Marketing ManagerDeveloped and managed direct marketing programs targeted at acquired portfolio assets to cross-sell customers into Associates' product in order to drive customer retention and profitability.Marketing Research Analyst Participated in the development of multiple analytic techniques and models using Claritas' MicroVision and.

Dallas, TX

Managed and investigated child abuse and neglect cases in Dallas County. Performed assessments and analysis with families and parties involved. Developed recommendations and provided services for all individuals. Responsible for securing permanent conservatorship for children. Site leader during system automation implementation.

Bs, Human Development & Family Studies

Activities and Societies: Alpha Phi Sorority: President, Philanthropy and Community Service Chairman; Freshman Council; Dean's List; Order.

Education record