Senior Director, Audience Science
Current
Dec 2023 - Present
AeroLeads people directory · profile
Heather Owen Email & Phone Number
Audience Development | Performance Marketing | Data Governance | Marketing Analytics | Targeting Strategy
at
Universal Destinations & Experiences
1 work email found
@universalorlando.com
LinkedIn matched
✓ Verified Jun 2026
4 data sources
Profile completeness 100%
Current company
Role
Audience Development | Performance Marketing | Data Governance | Marketing Analytics | Targeting Strategy
Location
Greater Orlando, United States, United States
Who is Heather Owen? Overview
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Quick answer
Heather Owen is listed as Audience Development | Performance Marketing | Data Governance | Marketing Analytics | Targeting Strategy at Universal Destinations & Experiences, based in Greater Orlando, United States, United States. AeroLeads shows a work email signal at universalorlando.com and a matched LinkedIn profile for Heather Owen.
Heather Owen previously worked as Senior Director, Audience Science at Universal Destinations & Experiences and Director, Audience Science at Universal Destinations & Experiences. Heather Owen holds Bachelor Of Science, Marketing from Ucf College Of Business.
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{first}.{last}@universalorlando.com
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Profile bio
About Heather Owen
Audience Strategy | Data Planner | Personalization | Journey Management | Performance MarketingMy combined experience in strategic marketing roles, customer experience and analytics has allowed me to apply these core competencies within the emerging capabilities of performance marketing and people-based addressable strategies. As organizations are challenged to deliver real-time, personalized experiences, I am applying audience insights and building MarTech capabilities to influence engaging content strategies. I work everyday to drive for results through thoughtful and deliberate planning and I value organizations where the culture supports innovation – after all, change is necessary for growth.Specialties Marketing & Integrated Communication Design, Omni-Channel Personalization, Audience Development & Activation, Customer Journey & Persona Development, Brand & Product Strategy, Digital and Traditional Marketing, Marketing & Advertising Technology, Measurement Strategy, Analytics Development, Customer Insights, Testing and Optimization, Media Planning, Lead Generation, Corporate Partnerships, B2C, B2B. Collaborating with driven, innovative organization is important to me. If you are ready to optimize the value of your company – and your team – to deliver next-generation growth, connect with me.
Listed skills include Marketing Strategy, Integrated Marketing, Strategic Planning, Management, and 26 others.
Current workplace
Heather Owen's current company
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Universal Destinations & Experiences
AeroLeads page
11 roles
Heather Owen work experience
A career timeline built from the work history available for this profile.
Director, Audience Science
- Drive audience targeting recommendations for the domestic addressable paid media budget
- Maximize the use and performance of 1st party data resulting in 4X return over 3rd party alternatives
- Apply advanced analytics and predictive modeling to inform audience strategy, targeting, messaging, personalization, and test plans
- Lead the privacy operations workstream to evaluate marketing and consumer data risks and designed solutions to preserve digital resilience
- Provide leadership and development for a team of data scientists, analysts and audience planners with a dedicated focus on audience-first strategies
- Consult and operationalize Universal Parks & Resorts data sharing initiatives across NBC and Comcast subsidiaries
Oct 2019 - Mar 2024
Sr. Manager - Client Engagement, Analytics
Client-facing lead consulting and supporting analytics engagement for Sales & Marketing stakeholders to develop analytics-driven, audience-first recommendations. Partnering with Brand and the Digital Channels to discover business needs, develop KPIs and translate requirements into strategic, cross-functional solutions leveraging the talent of the digital.
May 2018 - Oct 2019
Digital Content Strategy - B2B & International Markets
Aug 2017 - May 2018
Senior Director, Commercial Sales & Account Management
Responsible for building trusted relationships with a large portfolio of mid-market employer clients as well as assigned benefit consulting firms, coalitions and third party administrators while driving client service excellence within the organization to ensure optimum retention and client satisfaction. Provided leadership and oversight to team of Account.
Nov 2015 - Apr 2017
Director, Sales Operations
Assumed full responsibility for driving operational best practice standards and processes across the specialty and rare disease business lines. Worked cross-functionally with physician sales, business development and fulfillment leadership to develop innovative service lines for new-to-market products with risk mitigation protocols. Oversaw pharma contract.
Mar 2014 - Sep 2015
Sr. Manager, Marketing
Oversaw and led the definition, segmentation and positioning of the CuraScript SD brand. Planned and directed marketing investments to ensure budget alignment and optimal returns. Collaborated with internal technical resources as well as external vendor relationships to execute the strategic and tactical plan to drive physician engagement with the.
Feb 2008 - Feb 2014
Web Manager
Responsible for the overall corporate web strategy encompassing B2B and B2C web initiatives and the integration of all legacy company web properties. Promoted to Web Manager with 12 months of accepting Web Coordinator role.
Feb 2006 - Feb 2008
Marketing Specialist
University Of Central Florida Alumni Association
In partnership with the UCF Foundation, served as the Charity Director for former State Senator Lee Constantine’s Charity Challenge event. Managed the production of new marketing materials with local vendors for the 2006 Charity Challenge event; including copy writing, graphics, logo generation and image selection. Coordinated radio and television.
Oct 2005 - Feb 2006
Trade Development Assistant
Priority Healthcare Corporation
Sep 2004 - Oct 2005
Marketing Intern
May 2003 - Aug 2003
1 education record
Heather Owen education
-
Ucf College Of Business
FAQ
Frequently asked questions about Heather Owen
Quick answers generated from the profile data available on this page.
What company does Heather Owen work for?
Heather Owen works for Universal Destinations & Experiences.
What is Heather Owen's role at Universal Destinations & Experiences?
Heather Owen is listed as Audience Development | Performance Marketing | Data Governance | Marketing Analytics | Targeting Strategy at Universal Destinations & Experiences.
What is Heather Owen's email address?
AeroLeads has found 1 work email signal at @universalorlando.com for Heather Owen at Universal Destinations & Experiences.
Where is Heather Owen based?
Heather Owen is based in Greater Orlando, United States, United States while working with Universal Destinations & Experiences.
What companies has Heather Owen worked for?
Heather Owen has worked for Universal Destinations & Experiences, Universal Orlando Resort, Express Scripts, Curascript Sd, and Curascript, Inc. An Express Scripts Co..
How can I contact Heather Owen?
You can use AeroLeads to view verified contact signals for Heather Owen at Universal Destinations & Experiences, including work email, phone, and LinkedIn data when available.
What schools did Heather Owen attend?
Heather Owen holds Bachelor Of Science, Marketing from Ucf College Of Business.
What skills is Heather Owen known for?
Heather Owen is listed with skills including Marketing Strategy, Integrated Marketing, Strategic Planning, Management, Leadership, Project Management, Cross Functional Team Leadership, and E Commerce.
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