Heather Shaw Email & Phone Number

Phoenix, Az, Us

Santa Ana, Ca, Us

Design bespoke communications strategies and approaches to help clients across various industries create deeper connections with their audiences. Services include end-to-end communications support (assessment, strategy, execution, measurement and go-forward plan), executive communications, advisory services, crisis communications and event presentation coaching.

Scottsdale, Az, Us

Santa Ana, Ca, Us

Designed and launched first formalized internal communications strategy and plan to build engagement across the division. Developed and released comprehensive internal and external executive communications plan for new EVP, President. Drafted and introduced the 2022 Strategies and Priorities to align employees under one central goal. Partnered with the VP of division MarCom to implement new ways of working designed to establish the team as strategic business partners.

Worldwide, Oo

Led the development and launch of Strategic Communications as a Service business for a leading Fortune 500 consulting firm. Developed strategic communication plans and campaigns, managed communications work streams from concept to delivery, and managed project budgets and timelines. Led, coached, and mentored various project teams of up to 6 professionals. Worked closely with clients in non-profit and private sectors to develop internal and external communication and engagement strategies, assisted clients develop critical communication strategies, and partnered with senior leadership to build digital communications framework.

Scottsdale, Arizona, Us

Drove compelling employee communications for a leader in payment and risk solutions technology. Collaborated with senior leadership to develop and deliver companywide communication strategy in support of business objectives. Partnered with peers to develop new internal communications channels and structure creative communications plans to drive employee engagement. Counseled business partners provided communications support for companywide initiatives and events, and designed internal communications processes.

Phoenix, Arizona, Us

Directed transformation of internal communications, shifting from print to digital in just 3 months, and managed the development, drafting, and management of critical documents and communication including the Annual Report and Sustainability Report, and developed and executed annual Corporate Communications Plan. Led the development of internal communication plans and strategies in support of major business objectives. Formulated strategic communication plans for complex initiatives involving multiple communication streams. Collaborated with senior leadership and other stakeholders to coordinate and enhance employee communications and develop creative solutions to communication challenges. Led the Internal Communications & Creatives Services Team comprised of 5 professionals to design team processes and metrics. Created multi-level/multi-media communications, which included speeches, presentations, videos, scripts, announcements, and communication guides (templates, talking points, and FAQs) for new product launches and campaigns and provided executive communications support for internal/external messages and engagements. Participated in crisis response communications and partnered with senior leadership to improve processes to streamline crisis communications.

Boston, Ma, Us

Developed internal communications strategy, branding, and communication for newly created business unit of global insurance company. Launched an internal social media site for communication with the global GS IT audience, managed Town Hall and site events to promote employee engagement, and developed presentations, blogs, and policy messages for the Market CIO and Senior Leadership Team to ensure accurate and consistent branding. Acted as the Communications Lead on the Lean initiative and community giving programs and managed the contract, budget, and deliverables with a third-party graphics company. Supervised an Intern and co-directed the work of two employees. Led the departmental Employee Opinion Survey Response Team, scheduled focus groups, trained Facilitators; established deliverables and timelines, and developed recommendations to correct deficiencies.

San Antonio, Tx, Us

Led IT communications strategy for Fortune 150 petroleum refiner. Designed strategic communication and change management plans to support the deployment of state-of-the-art technology and software applications and partnered with business leaders to identify key strategic goals to assess business readiness. Conducted change impact analysis and resource planning to support each strategy and created targeted communication materials. Prepared presentations for the IT Director and VP of IT aimed at communicating the value of technology changes and to justify expenditures to a C-level audience.

Dublin 2, Ie

Provided communications collateral and change management consulting to support multiple projects across diverse industries for high value clients including Chevron, Baker Hughes, Aetna, and Tesoro. Identified and evaluated client needs and developed targeted communication strategies and leveraged various vehicles including newsletters, brochures, presentations, product demo videos, and global town-hall meetings to deliver client messaging. Developed training materials and reference guides, and generated weekly, quarterly, and annual reports. Led teams of between five and 18 depending on each project.