Heather Atkinson

Heather Atkinson Email and Phone Number

Marketing and Customer Experience Director - UK Education @ Oxford University Press
Oxford, GB
Heather Atkinson's Location
Greater Oxford Area, United Kingdom, United Kingdom
Heather Atkinson's Contact Details

Heather Atkinson work email

Heather Atkinson personal email

n/a
About Heather Atkinson

Senior marketing and customer experience leader for one of the world's largest education companies; successful track record in driving revenue growth and market share, building multi-functional teams and leading partnerships and business initiatives; known as visionary, creative, empowering, and results-driven, but with a passion for putting the customer first and positively impacting the lives of young people.Key specialities include:• Strategic marketing & brand• Digital/social media strategy• Leadership & people development• Customer experience• Value proposition• Change management• Market research

Heather Atkinson's Current Company Details
Oxford University Press

Oxford University Press

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Marketing and Customer Experience Director - UK Education
Oxford, GB
Website:
corp.oup.com
Employees:
8015
Heather Atkinson Work Experience Details
  • Oxford University Press
    Marketing And Customer Experience Director - Uk Education
    Oxford University Press
    Oxford, Gb
    View
  • Oxford University Press
    Marketing & Customer Experience Director - Uk Education
    Oxford University Press Apr 2015 - Present
    Oxford, Gb
    Global leadership for marketing and professional services, helping to reach, engage, and support educators, parents, and key partners in improving the lives of young people through education. • Responsible for global marketing strategy and major contributor to wider business strategy.• Leadership of new CRM and martech solutions and SEO/Social Media improvement to drive growth.• Development of focused customer insight and analytics resource, skills and best practice.• Leadership of global brand strategy and new product/service branding and value proposition• Direction of thought leadership and key influencer strategies.• Driving improvements in organizational structure, resourcing and capability.
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  • Oxford University Press
    Head Of Market Strategy - Primary And Children'S
    Oxford University Press Jan 2010 - Mar 2015
    Oxford, Gb
    • Strategic leadership for marketing in the UK Primary Education and Children’s division. • Developed an innovative new whole-school improvement service proposition and branding.• Drove digital and data strategy improvement, including new web platforms, significant revenue growth and specialisms in customer data insight and analytics. • Integrated two departments to create excellent standards and greater efficiency and effectiveness.• Identified and built relationships with strategic partners in order to strengthen OUP’s position.
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  • Pearson
    Head Of Marketing - Primary
    Pearson Jan 2005 - Jan 2010
    London, Gb
    • Led the marketing and PR strategy to the UK Primary schools sector.• Directed a newly integrated team of eight marketing staff across split sites.• Drove customer-focused web, emarketing and PR strategies, including major product launches. • Managed the marketing plan to UK libraries, including dedicated marketing resource.
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  • Rm
    Marketing Communications Manager
    Rm Apr 2002 - Dec 2004
    Abingdon, Oxon, Gb
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  • Rm
    Senior Marketing Executive
    Rm Jan 1999 - Apr 2002
    Abingdon, Oxon, Gb
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Heather Atkinson Skills

Marketing Communications Marketing Digital Marketing Direct Marketing Marketing Strategy Publishing New Business Development Email Marketing Business Strategy

Heather Atkinson Education Details

  • Saïd Business School, University Of Oxford
    Saïd Business School, University Of Oxford
    Oxford Digital Marketing: Disruptive Strategy Programme
  • Cim | The Chartered Institute Of Marketing
    Cim | The Chartered Institute Of Marketing
    Integrated Marketing Communications
  • Oxford Brookes University
    Oxford Brookes University
    Business Administration & Management And Catering Management
  • Taunton School, Somerset
    Taunton School, Somerset
    English
  • Aylesbury High School
    Aylesbury High School
    9 Gcse’S

Frequently Asked Questions about Heather Atkinson

What company does Heather Atkinson work for?

Heather Atkinson works for Oxford University Press

What is Heather Atkinson's role at the current company?

Heather Atkinson's current role is Marketing and Customer Experience Director - UK Education.

What is Heather Atkinson's email address?

Heather Atkinson's email address is he****@****son.com

What schools did Heather Atkinson attend?

Heather Atkinson attended Saïd Business School, University Of Oxford, Cim | The Chartered Institute Of Marketing, Oxford Brookes University, Taunton School, Somerset, Aylesbury High School.

What skills is Heather Atkinson known for?

Heather Atkinson has skills like Marketing Communications, Marketing, Digital Marketing, Direct Marketing, Marketing Strategy, Publishing, New Business Development, Email Marketing, Business Strategy.

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