Heather Atkinson Email & Phone Number

Greenville/New Bern/Jacksonville Nc

Greenville/ New Bern/ Jacksonville

Greenville, North Carolina, United States

New Bern/Jacksonville

- Managed and grew an account list while leveraging market trends to drive new advertising revenue across diverse platforms.- Cultivated and maintained strong client relationships, serving as a liaison across departments, initially from satellite stations and transitioning to remote work in 2020.Key Responsibilities:- Prospected and acquired new accounts, demonstrating expertise in identifying potential opportunities.- Conducted comprehensive Client Needs Analysis to understand client objectives and develop tailored solutions.- Presented compelling market solutions utilizing broadcast and digital products, effectively showcasing the value proposition.- Negotiated competitive rates with local clients, ensuring mutually beneficial agreements.- Wrote and produced creative commercials and digital advertisements, delivering impactful messaging.- Projected monthly sales figures, providing accurate sales forecasts.- Managed advertising schedules, ensuring optimal placement and monitoring performance.- Oversaw individual billing for all local accounts, ensuring accurate and timely collections.

New Bern, Nc

- Led branding and marketing initiatives for multiple brands within the Bender brand umbrella, devising effective strategies to drive growth and market presence.- Orchestrated the development and management of diverse e-commerce sites catering to key clients and sub-brands, encompassing business-to-business, direct-to-consumer, and internal ordering systems.Key Responsibilities:- Developed and executed comprehensive marketing and sales strategies, product launches, and campaigns to maximize brand visibility and revenue generation.- Organized and coordinated the company's presence at live conferences and events, ensuring impactful brand representation and engaging customer experiences.- Proactively identified market opportunities, customer needs, and emerging trends to guide strategic decision-making and maintain a competitive edge.- Managed and motivated a team of creative content creators, fostering collaboration and delivering high-quality marketing materials.- Authored compelling copy for various marketing channels, including email campaigns, blog posts, radio commercials, videos, and print materials, driving brand messaging and engagement.- Strategically placed, monitored, and analyzed digital advertising campaigns to optimize performance and ensure a strong return on investment.- Spearheaded the planning, development, and maintenance of multiple e-commerce websites, enhancing user experience and facilitating seamless online transactions.

- Founded and developed a resource platform for new and expecting parents, offering guidance and information on baby products. - Leveraged digital content and in-person engagements, including conferences, events, and CPR & First Aid Certification classes.- Established a robust online presence through strategic networking, fostering partnerships, and creating influencer content on blogs, local San Diego News and morning TV programs, as well as print media such as The Bump magazine.- Successfully rebranded the company in 2013 to meet the growing demand for personalized gifts and baby announcements, adapting to evolving market needs.Key Responsibilities:- Developed and executed comprehensive marketing strategies, utilizing both online and in-person channels to engage with the target audience and drive brand awareness.- Cultivated strategic partnerships with influential individuals and organizations in the parenting space, leveraging their reach and expertise to amplify brand exposure.- Created compelling influencer content, effectively showcasing the company's offerings and expertise across various media platforms.- Managed the e-commerce shop, overseeing inventory, order fulfillment, and customer inquiries to ensure a seamless shopping experience.- Implemented systems and processes to drive productivity and efficiency, optimizing operations without compromising quality.- Maintained outstanding customer service ratings, consistently delivering exceptional support and exceeding customer expectations.

Carson, California, United States

Key Responsibilities:- Assisted in the planning and execution of pre-game and game-day promotions, focusing on creating an exciting atmosphere for fans.- Set up and managed fan activity booths, coordinating engaging activities and providing exceptional customer service.- Conducted on-site surveys to gather valuable data on fan preferences, feedback, and demographics, contributing to data-driven marketing strategies.- Worked closely with game day operations, ensuring smooth coordination and efficient execution of promotional activities.- Actively promoted the L.A. Galaxy brand at youth camps and events, showcasing the team's values and engaging with the local community.