Heather Barefoot Email & Phone Number

Chapel Hill, Nc, Us

-Trusted partner for R&D, Commercial, and Executive teams in translating complex, scientific, and highly technical information into digestible, clear, and concise messaging and designs-Continued owner of experiential marketing at Pairwise-Marketing + communications liason for commercial, regulatory, and sales functions; responsible for sales enablement and marketing of The Fulcrum Platform by Pairwise-Owner of Pairwise website and social media-Owner of Hubspot instance for Pairwise, including website design and development, CRM software management, and marketing nurture campaigns

Durham, North Carolina, United States

-Responsible for bringing Conscious Greens to Popup Grocer in NYC during Q4 2023-Ideated, created, designed, and developed 3 city 'roadshow' to bring Conscious Greens, the first CRISPR gene edited produce available in North America, directly to consumers in Seattle, Austin, and Palo Alto-Created strategy, design, and execution for all experiential campaigns at Pairwise, including investor relations events, national tasting events, and industry trade shows-Creative Director for Pairwise and Conscious Foods brands-Account Director for agency vendors including 22squared-Manager, and part, of 2 person content creation team, creating an estimated 30 pieces of content for Pairwise and Conscious Foods per quarter-Owner of Pairwise and Conscious Foods' websites-Owner of Hubspot instance for Pairwise and Conscious Foods, including website design and development, CRM software management, and marketing nurture campaigns

Durham, North Carolina, United States

-Won 'Best In-line Booth, Produce' at IFPA GPFS 2022 on consumer brand Conscious Foods' first ever industry event-Ideated, created and commercialized the Conscious Foods brand and its first product - Conscious Greens - the first CRISPR (gene edited) produce available in North America.-Essential part of two-person marketing + communications team responsible for high-visibility earned media placements including BBC, BBC World News, The New York Times Magazine, and Wall Street Journal-Owned Pairwise brand experiential marketing, including the creation of people-first events, tasting experiences, and communications strategies, to drive awareness and increase positive public sentiment of gene editing in agriculture

Raleigh, North Carolina, United States

PublicInput.com: Building better relationships between local government and residents through community engagement software.*Create and support overall marketing strategy to align with company goals*Develop and nurture customer persona details and create detailed, specific marketing plans for each individual persona*Own marketing strategy and planning, including use of Public Relations, website management, content development, and additional marketing avenues*Lead the marketing team in fulfilling strategic plans that convert leads into quantifiable company successes*Tell the story of PublicInput.com and our mission of connecting local and state governments to their constituents

Raleigh-Durham, North Carolina Area

*Build commercial drone and Energy industry (utilities and oil & gas) brand share-of-voice by managing marketing initiatives, including branding, communications, trade show and event presence, thought leadership opportunities, and customer testimonials.*Improve sales pipeline by developing account-based strategies, creating campaigns, and managing content production and delivery.*Support sales outcomes by directly enabling sales with collateral and processes to shorten Time To Close.*Expand non-organic reach and demand by managing partner marketing initiatives.

Raleigh-Durham, North Carolina Area

*Created custom engagement strategies that influence sales leads to move from Opportunity to Deal. *Built and lead email marketing strategy to nurture leads through the sales funnel.*Identified top target, enterprise accounts and build an accounts-based strategy to drive the move from Prospect to Name and Name to Lead.*Managed external events strategy- including exhibiting, speaking, attending, lead acquisition, and reporting.

Raleigh-Durham, North Carolina Area

*Analyzed event, industry, and competitive data to improve effectiveness and efficiency of trade show presences in key industry verticals.*Created and implemented lead generation techniques to ensure event success metrics include brand presence and thought leadership as well as return on financial investment. *Managed lifecycle of leads from collection at event through marketing nurture campaigns and into direct sales pipeline. *Aligned marketing communications and event strategies to ensure cohesive brand messaging and thought leadership positions at major industry trade shows.*Responsible for all aspects of event presences from research and strategy to logistics, execution, and analysis. About PrecisionHawk:PrecisionHawk is a leading provider of drone technology for the enterprise. PrecisionHawk’s client list includes Fortune 500 companies and market leaders in 150 countries, spanning a range of industries, including agriculture, energy, insurance, government and construction. To date, PrecisionHawk has raised more than $100 million from leading venture capital firms including Third Point Ventures and Millennium Technology Value Partners, with strategic investments from enterprise customers and partners including Comcast Ventures, DuPont, Intel Capital, NTT Docomo, and Yamaha Motor. The company, founded in 2010, is privately held and headquartered in Raleigh, NC.

Raleigh-Durham, North Carolina Area

*Strategized, planned, and executed all company event presences at 25+ global trade shows and events.*Responsible for budget management of over $500,000 annually, in-depth forecasts, and ROI analysis for all Samanage events and US/ international industry trade shows.*Worked in tandem with creative team to develop overall event theme and ensure brand compliance at trade shows.*Owned lead generation event marketing by attending industry trade shows as a representative of Samanage and creating pre & post show event strategies to strengthen brand presence and generate event ROI. *Responsible for vendor relationships regarding company swag and event management.*Supported content development by assisting with press releases, blog posts, webinars, and social media activity.

Raleigh-Durham, North Carolina Area

*Built and executed event strategy for first attendance and Cloud Expo and Service Cloud Kiosk sponsorship at Dreamforce, managing 12 executive team members, two booths, and acquiring 1,650+ scans.*Lead communications strategy for major product launch in partnership with Salesforce, including the management of events, public relations, and partner relations. *Planned strategy and execute logistics of company presence at events including industry trade shows, local user groups, board meetings, and other internal events. *Responsible for budgets and logistics for all events. *Attended industry trade shows as a representative of Samanage to strengthen brand presence and generate leads. *Organized, promoted, and ran company webinars. *Owned creation of all swag and all swag-vendor relationships for events, as well as customer and employee rewards. *Managed company's social responsibility, fun committee, and team-building activities.

Raleigh-Durham, North Carolina Area

*Engaged in key industry research to discover and report on newsworthy stories in gaming and entertainment industries.*Developed long-form editorial content with a gaming focus.*Created relevant pieces of content quickly and efficiently to keep up with the ever-present news cycle.

Raleigh, Nc

*Executed large-scale influencer campaigns for major national brands by managing each state of the campaign from ideation to analysis and reporting*Optimized paid media and fine-tuned strategies to ensure widespread saturation of content*Created relationships with influencers for continuation of successful campaigns*Guest speaker at Wake County Technical College, highlighting the importance of social media for the emerging workforce.

Raleigh-Durham, North Carolina Area

*Executed large-scale influencer campaigns for major national brands by managing each state of the campaign from ideation to analysis and reporting*Fine-tuned strategies to ensure campaign content reached audiences naturally*Created relationships with influencers for continuation of successful campaigns

Raleigh-Durham, North Carolina Area

*Provided excellent client service for three B2B Technology clients on a daily basis*Engaged in strategic industry research for technology industry, including research in Microsoft development, TV everywhere, and semantic data*Created numerous pieces of marketing collateral for clients including blog posts, press releases, and case studies

Raleigh-Durham, North Carolina Area

*Managed social media channels for The Escapist, Warcry Network, and EveryJoe websites.*Onsite logistics and wrangler of VIP Talent for Escapist EXPO*Created high-quality content including editorial features, video game reviews, and news stories.*Created and managed promotions, sweepstakes, and giveaways for The Escapist, WarCry Network, and EveryJoe websites.*Served as onscreen talent for The Escapist and EveryJoe websites, including podcasts and video shows.

Cary, Nc

*Worked with internal teams to manage consumer-facing promotions across social media channels*Created Official Rules and Terms and Conditions*Moderated sweepstakes and contest entries for clients including Jeep, Ram Trucks, and Country Inn and Suites*Develop relationships and secure social influencers for unique influencer marketing campaigns for clients including Jeep, Ram Trucks, and Country Inn and Suites*Developed effective outreach strategies to secure strong social influencer relationships

Raleigh, Nc

Marcom Associate*Managed the creation of new marketing collateral for the smart cities sector.*Increased brand awareness and position as a leading company in the smart grid/smart cities industry by creating collateral alongside research firms. *Critical member of planning team for national industry conferences and internal, company-wide events.

*Provided outstanding customer service by offering expert knowledge on company products with an engaging, optimistic personality*Ensured high standards of cleanliness and customer service while demoing new company product offerings at the Demo Station*Handled high number of monetary sums on a daily basis

Washington, Dc

*Engaged in lead generation by educating potential supporters on company's clients via phone outreach*Ensured day-to-day office tasks were handled in a quick and efficient manner

Bachelor Of Arts (B.A.), Public Relations, Advertising, And Applied Communication

Communications, Public Relations

Minor in Art and Visual Technology