I acted as the guiding force behind the company's marketing strategy and brand messaging, continuing to position the business for strong growth within a competitive market. For key contributions and achievement since taking the role, I…Optimized the performance of a skilled marketing team, delivering the training and coaching enabling each team member to excel.Crafted a comprehensive brand deck and personas, while modernizing the company's advertising templates and marketing technology stack, resulting in the team continually exceeding brand standards.Continued developing new, targeted marketing content for social media platforms, that has continued to boost leads and sales wins.Trained the Digital Marketing Specialist on effective digital strategies, reducing Google Ad costs by up to 30%, while SEO-generated traffic has increased between 50% and 100% across different markets.Introduced a new analytics capability within the enterprise CRM system to determine cost-per-appointment and other key insights. This has enabled the team to exceed lead generation and appointment goals for the last two months, while maintaining 5% cost of sale.Directed incentive programs that have led the 60+ member Sales team to exceed the company's $40M sales goal for 2023.Successfully orchestrated 20+ Home Shows since joining the company, generating hundreds of leads and millions of dollars in new sales.

I made a powerful impact on the mission-critical organization's marketing and communications capabilities, maximizing outreach and engagement. This included overseeing all digital and traditional collateral, such as direct mail, flyers, website content, SEO, event programs books, and more for major events. In addition, I…Spearheaded a top-to-bottom organizational brand transformation to dramatically raise the group's profile and increase visibility.Completed a major website redesign and introduced a new operational reporting strategy, strengthening the connection between the organization and network of supporters.Orchestrated three major fundraising events, which included celebrity guests, video presentations, live entertainment, silent auctions, and other components, that combined to raise over $1.5M.Organized and coordinated a number of media events to maximize coverage of the organization's Jefferson Award win and annual gala.Significantly improved the social media and CRM strategies. This included Executed multiple Google Nonprofit ad campaigns, in addition to strategic ad buys with Meta and LinkedIn.Selected and introduced a new enterprise CRM system to fully automate email marketing, resulting in a major increase in donations.

For a new career challenge, I founded and served as the Head Coach of a successful consultancy providing clients with customized, one-on-one coaching focused on improving health & wellness utilizing a proprietary program. During this time, I employed my marketing expertise to design high-value digital and social media marketing campaigns, securing 12 new clients within six months and continue expanding the client portfolio, generating high monthly revenues.In addition, I developed/maintained blogs, an organizational website, guidebooks, emails, and other assets.

● Program an active schedule of 20+ client’s fitness and diet regimen on a monthly basis● Produce $6,000+ in revenue each month

For SF AppWorks, I served as a strategic partner to the company's founders, working hand-in-hand with top leaders to transform the marketing and sales strategy to increase overall marketing capabilities and drive the organization's growth. For highlights, I…Successfully launched a new revenue stream, providing new marketing services for client leveraging HubSpot to develop powerful content marketing strategies. I generated $20K in new revenue within five months of creating the new marketing services business line after securing two new clients for the program.Designed and continued to refine targeted content marketing campaigns and market/industry research-based persona profiles for the company and the company's clients.

For over 10 years, I continued to drive impressive growth for the automotive industry company through marketing technology innovations, acquiring sponsorships & endorsements, spearheading product go-to-market campaigns, and more. For select contributions and achievements with Kia, I…Increased ROI for event leads by 20% by rolling out a new data capture tool, dramatically increasing the timing and accuracy of key analytics.Negotiated/secured hundreds of sponsorships and endorsement agreements with high-profile athletes and athletic organizations, including the NBA, LPGA, FIFA, LeBron James, Michelle Wie, and so many others.Launched over 24 sponsorship activation programs and hosted hundreds of activation-focused events annually.Prioritized and maximized ROI for a $40M+ budget supporting all experiential and integration marketing.Created dynamic marketing campaigns supporting multiple product launches.Gave final approval for all display materials, marketing collateral, and other marketing resources used for every national program, all regional field initiatives, UGC contests, mobile & online games, banner ads, etc.

Coordinated with IT department to implement a paperless case management and billing system allowing for more accurate and timely legal billing and case processingPerformed legal reviews of marketing creative and promotional materials as well as reviewing and redlining basic service agreements for the company

Initiated and implemented a certification and recognition program as incentive for retail personnel to use the new on-line training systemCreated requests for proposals, organized bids and participated in the vendor selection process for various projects

• Organized and facilitated promotional events and tradeshows• Wrote ad copy and collaborated on the creative design of all marketing pieces• Created catalogs, flyers, an e-commerce website, direct mail pieces, e-blasts, brochures and promotional items

• Selected mall entertainment and planned events promoting a local shopping center• Concepted, planned and implemented a two month live signing competition • Assisted in the development and execution of the marketing plan for the center which supported corporate and local retailer’s goals

- Managed over 600 mystery shops, in multiple locations across the U.S., monthly - Oversaw other co-workers and assisted in solving customer complaints