Heather Berko Email & Phone Number

Hartsdale, Ny, Us

Hartsdale, Ny, Us

New York, New York, United States

Set the strategic path for marketing CLEAR travel, responsible for delivering consumer-first integrated marketing strategies to accelerate brand and business growth.- Led marketing launch of first new travel product in 14+ years, driving positioning, branding, creative execution, forecasting, and cross-functional go-to-market campaign planning across growth marketing, PR, web/app, and operations.- Developed H2 strategy across the CLEAR travel business unit, defining a 360 marketing roadmap to achieve annual marketing goals across multiple products through always-on channels and tentpole brand campaign moments.

New York, United States

Built and led Zocdoc’s first-ever brand marketing team, developing brand strategy and launching B2B & B2C brand & performance campaigns through paid and owned channels.- Led strategy and execution of consumer-first, insight-driven marketing campaigns, collaborating with cross-functional teams to create compelling brand & growth marketing campaigns based on consumer research and data insights (+18% ROAS YoY)- Created and published Zocdoc’s first brand book, defining the company’s brand positioning, tone, values, and audience targeting for both B2B and B2C growth efforts.- Established and implemented Zocdoc’s first brand health tracking system, directly linking brand health improvements to business performance metrics, enhancing overall marketing efficiency.- Led go-to-market product campaigns, managing cross-functional collaboration between marketing, product, PR, and operations teams, ensuring seamless execution of product positioning and communication strategies.

Long Island City, New York

Led team of five managing all domestic and international marketing (strategy, creative, and media planning) for JetBlue and JetBlue Mastercard, all organic and paid social media, and owned channel marketing. - Launched 10+ domestic and international JetBlue brand campaigns, leading process from research & insights, writing briefs, creative evaluation and feedback, full funnel media plan development, and execution/ongoing optimization; 2019 campaign resulted in a 9% lift in brand health.- Led media and creative strategy for JetBlue Mastercard co-brand card (US and Puerto Rico) to drive brand awareness, acquisition, and retention; led marketing strategy for most successful promotion to date resulting in highest acquisition rate in card’s lifetime. - Led creative development and execution of 23 activations and integrated marketing programs garnering a collective 7 billion+ earned media impressions. - Oversaw relationships with all external agencies (creative, media, PR, social, and research/measurement); spearheaded internal cross-functional go-to-market campaigns for company and product announcements.- Directed go-to-market campaigns for company and product announcements, including the launch of European routes and a new first class product experience, resulting in 3 billion+ earned media impressions. - Directed ongoing brand health tracking, campaign measurement, and consumer insights and market research to inform marketing planning, briefs, and messaging.

Greater New York City Area

Managed team of two to lead strategy planning and campaign execution of the National Park Service’s centennial anniversary marketing campaign, Find Your Park. - Spearheaded a cross-functional agency team to establish an integrated communications program inclusive of traditional advertising, consumer promotions, digital content, talent partnerships, and experiential. - Developed an ongoing activation plan that earned 10 billion+ impressions over 2 years.- Secured nine corporate partners (such as Coca-Cola, REI, Subaru) to sponsor and amplify the campaign with no media budget; collaborated with partners to concept and execute marketing programs.- Created ongoing digital branded content with five talent partners and oversaw creation of media and distribution plan.

Greater New York City Area

New York, Ny

Spearheaded execution of experiential marketing strategy for AT&T’s sponsorship in the Northeast region.- Developed marketing communications, activation concepts, and collateral creation with internal teams and external vendors and agencies.

Greater New York City Area

Managed strategy development and creation of experiential event concepts for Time Warner Cable within the OgilvyEntertainment division.- Produced ten tentpole activations, integrated new Time Warner Cable brand identity and message into all touchpoints through experiential activations and consumer promotions.

Worked on various parts of the American Express business to promote awareness, acquisition, and loyalty.- Created awareness product launch campaign for the ZYNC Card, developing activation initiatives, digital content creation, and social media tactics for customer acquisition.- Managed American Express’s Tribeca Film Festival sponsorship relationship by creating annual digital communications, consumer promotions, and advertising.

- Managed partnerships with entertainment venues and music promoters to promote cardmember offers through digital and social channels to drive incremental card spend.

New York, Ny

Los Angeles, Ca