Heather Downing Email & Phone Number

Houston, Tx, Us

Madrid, Es

Amadeus is a global leader providing SaaS-based hospitality infrastructure technology, business intelligence, and marketing solutions. Hired initially by TravelClick, which was purchased by Amadeus in 2018.Director of Sales - Media Specialist (9/2022-present)Consultative sales expert for complex sales, supporting 3 regional vice presidents of sales in North America, 16 regional director of sales, and 6 business development managers. Clients include hotel owners, C suite, above-property senior leadership, and on-property senior management. Member of Commercial Hospitality team, working in close collaboration with media sales leadership, product, marketing, and legal to ensure media plan is delivered in North America. • Leveraged expertise in digital, metasearch, and GDS marketing strategies, as well as business intelligence solutions (Agency360, Demand360) to ensure media sales targets are met in North America• Keynote speaker for industry events, recently HSMAI Ontario and Minne-CSC (2024), addressing emerging trends in hospitality, effective on-property sales team models, current revenue maximization strategies, evaluation and impact assessment of hotel marketing investment options, data mining skills for decision making and on-trend channel and segment performance optimization• Recognized as 100% Performance Club Winner (6 of 8 years at the company)• Trained and influenced regional directors, business development managers, customer success managers, renewal managers and media planners• Created a rollup of GDS data for a customized snapshot illustrating a client’s hotel performance. This was later standardized, automated, and distributed throughout the company as a best practice in the GDS advertising sales process

Madrid, Es

Drove the growth of full Amadeus Hospitality stack of SaaS solutions for key existing and potential customers in the North Central Region of the United States. Led sales across 7 lines of business to a portfolio of over 800 hotels in North America. Leveraged data to generate new and renewal solutions sales for global and domestic clients, including Rosewood, Makeready, Bunkhouse, and 21c Museum Hotels. Established relationships with owners, management companies, asset managers, and on-property leadership. Collaborated with an internal team of product specialists, sales managers, account managers, and retention managers. • Sold the following SaaS technology solutions: Sales and Catering System (Delphi), Booking Engine (iHotelier), Digital Advertising, Metasearch, GDS Advertising, Business Intelligence Solutions (RevenueStrategy360, Agency360, Demand360), Guest Management Solutions, Website and Video Integration, and Service Optimization (HotSOS) • Named 2018 President’s Club Winner – TravelClick (Top 5 Directors of Sales in NORAM)• Created strategic account development plans, targeting penetration of new accounts and expanding customer partnerships

Hilton Garden Inn Denver South // General Manager // Englewood, CO Responsible for daily management of hotel operations and 45 associates. Developed and implemented guest satisfaction improvement initiative, increasing guest satisfaction average from 61% to 93% in seven months. Crowne Plaza Dallas Market Center // Director of Sales & Marketing // Dallas, TX Created annual marketing plan, and revenue and expense budgets. Oversaw all marketing efforts, including website and social media content, and purchased print, digital, and GDS advertising. Developed sales goals, need-date incentives for sales managers, and curated initiatives to foster excellence in guest service. Increased STR RevPar index from 92% to 125%Wyndham Dallas Park // Assistant Director of Sales // Dallas, TX Implemented successful digital and GDS campaigns. Assisted in the management of a seven-person sales team, including group, catering, and revenue managers, while carrying a personal annual revenue goal of over $1.5M. Achieved 154% of personal goal, and sales team accomplished 145% of goal.InterContinental Hotels - Candlewood Suites Denver Tech Center // Director of Sales // Centennial, CO Upon my arrival, the hotel ranked 160 in the 161-hotel system. In fourteen months, because of an excellent operations team, combined with sales efforts, the hotel was named Hotel of the Year. Exceeded personal goal by 210%. Awarded Director of Sales of the Year. Hilton Austin Airport // Senior Sales Manager // Austin, TX Dual role as a sales leader and individual contributor. Trained and managed a nine-person team, generated owner’s reports, ran daily lead review meetings, contributor in RevMax meetings, created sales spiff programs to foster incremental revenue growth, and collaborated with management company senior leadership on budget and marketing plan development. Generated over $4.2M in group rooms revenue, 114.3% of goal, Achieved 90% rebooking on annual programs.

Company offered consulting and advisory services, including business plan development, market and competitive set analysis, website content creation, sales team alignment, and marketing strategy advisory services for hotels, non-profit organizations, and startup companies. Representative projects included: Pre-opening for Holiday Inn Express Dallas East, Doubletree Campbell Centre Dallas, Mira4 non-profit fundraising plan, and Medical City Hospital retail development project.

Founded Free World Foods, an allergen-free food manufacturing company. Completed a $1M friends and family capital raise, assembled a seasoned management team, secured exclusive rights to specialized allergen-free recipes, created branding and packaging and organized the buildout of a production facility. Developed and wrote the five-year pro forma, marketing plan and investor deck. Conducted market research for product taste comparisons, branding appeal and price-point evaluations. • Prospected and generated sales to over 250 King Sooper's Grocery stores, Disney Resorts Worldwide and Sysco Corporation. Picked up by one of the nation's leading natural food brokerage firms, which would have achieved nationwide distribution. • Incubated by Greenmont Capital, chosen by Golden Seeds Venture Capital for A round funding from thousands of applicants for their 2009 portfolio. Successfully completed the due diligence process for a $1.5M fund. (Unfortunately, the withdrawal of all new investments by Golden Seeds due to the stock market crash in 2008 kept the company from moving forward.)

Bachelor Of Business Administration (Bba), Marketing

London, England- International Business-Marketing