Heather Bielecki Email & Phone Number

Sandy, Ut, Us

Minneapolis, Mn, Us

• Rebuilt the demand engine including new and updated integrations with marketing technology: Marketo, Demandbase, Outreach, Zoom.info, Seamless,ai, Sale Navigator, Salesforce, Impartner.• Refined lead flow by updating all webforms to feed Marketo, created Salesforce campaigns and moved the team to an all contact universe in Salesforce to optimize BDR performance and reporting.• Lead, architect and administrate Salesforce for the GTM team.• Data steward responsible for building a robust ABM database including target accounts, contacts, technographics while striving for strong data quality, persona identification and compliance. • Project management of support team responsible for web operations, ppc, paid social, SEO, GA.• Develop reporting to identify key insights on what activities are driving demand and executive dashboards to evaluate marketing funnel and pipeline.• Lead GTM programs including creation of email nurtures and support of content syndication programs and events.

Troy, Mi, Us

• Develop, implement and reinforce data strategy and vision that supports Sales effectiveness and ensures marketing targets the right prospects• Lead cross-functional team to map out data needs; advise business on relevant data and champions data appropriateness (when and why to buy and when to sunset) and communicate the opportunities and challenges• Map and assess current processes and structures for data strategy and identify gaps and areas for improvement• Establish and track KPIs to a successful implementation of the data strategy• Partner with Corporate Strategy and Sales Ops to review and enhance account data and structure, including prospects and customers• Partner with Sales Ops to review existing territory and team assignments and refine as needed• Develop a process for account segmentation and prioritization using account and lead scoring and layering in of intent data• Develop a process of building, enriching and maintaining the contact database. Ensure at least 75-80% accuracy of sales and marketing database at any given time• Partner with Demand Gen team to define and document marketing treatment of different database segments• Expand and enhance database of customer contacts to support cross-sell and upsell efforts• Partner with IT and Marketing Ops teams to operationalize data-related process in CRM and Marketing Automation system• Partner with Legal and security teams to ensure data is in compliance with local and global regulations such as GDRP, CAN-SPAM, etc.• Keep up-to-date on emerging data and integration trends; anticipate future business needs

Troy, Mi, Us

Key project and responsibilities Implemented Full Circle Insights measurement tool to increase marketing contribution to pipeline and revenue. Optimized and improved lead-to-revenue process to achieve higher marketing qualified leads. Owned and implemented the demand funnel in alignment with sales. Tracked conversions at each stage in the buying cycle across various channels and touch points.Partnered with Sales Ops and implemented the lead qualification process including lead scoring, lead routing, BDR follow up, etc.Oversaw Marketing Automation platform, including production of assets, integrations, tracking, reporting and roadmap.Implemented and created the data strategy that supported territory growth and designed processes for database growth, contact and account enrichment, data hygiene, data governance and quality, data security and compliance with regulations such as GDPR.Optimized marketing technology stack that helped the Marketing organization drive efficiency in the execution of various programs.Identified and implemented a budget management solution. Coordinated the budget strategy and managed the budget allocation and reconciliation process.Translated detailed data into concise, relevant business insights for senior management.Partnered with IT to optimized SFDC platform, acting as the Marketing SFDC Admin. Developed and mentor Marketing Operations team members.Supported marketing technology: Salesforce, Eloqua, Workfront, Avention, Full Circle, Allocadia, Triblio, Integrate, Bizzabo, Vidyard, ON-24, PFL, Swag IQ, Salesloft, Sales Navigator, D&B Optimizer

Troy, Mi, Us

Manage the Marketing Operations team at Plex Systems, focusing on providing metric driven results and increasing the company’s revenue. Key Projects & Responsibilities:Systems Admin: Salesforce, Eloqua, Workfront, Avention, Hoovers, EngagioTech Stack Integration: Triblio, Integrate, Cvent, Vidyard, ON-24, Snap App, Lookbook, HushlyImplementation of CSPAM Database Support of New Business: Including Target Account Definitions and Lead RoutingBDR Team Support: Lead Routing, Salesforce Optimization, Reporting,Territory Assignments Reporting of KPIsData HygieneRoadmap & Strategy of Marketing Technology StackBudget AllocationKnowledge Management Initiatives

Troy, Mi, Us

Troy, Mi, Us

Troy, Mi, Us

Responsible for day to day customer service while establishing lasting customer relationships in order to generate future sales. Also responsible for conflict resolution (internal and external), inventory control, promotional displays, budget, and creating seasonal promotional flyers.

Mba, Business And Marketing

Ba, Marketing

Associate'S Degree, Business Administration And Management, General