Heather Mcdonald Email & Phone Number

New York, Ny, Us

New York, Ny, Us

Leader of the Ecommerce team. Directly responsible for online sales, approval on user experience updates, site merchandising, product launches, QA and technical integrations, customer satisfaction, fraud prevention, warehouse, order and inventory management. Successfully launched the TOM FORD UK site, introduced Ready-to-Wear online, developed a shared inventory model, and more.

Manhattan, New York, Us

- Leading email marketing strategy and promotions for in-store and online customer relationships- Implementing and overseeing digital strategies and design (display advertising and retargeting)- Managing ongoing site design and user experience- Managing affiliate marketing relationships- Translating online identity to in-store experience- Creating weekly marketing dashboards - Monitoring all product reviews and responding to reputation management issues- Managing the Ecomm design and merchandising team- Utilizing Google Analytics for site discoveries and reporting

- Managing relationships with all new vendors and providing recommendations for site upgrades- Elevating all site content including customer service, promotional materials, marketing campaigns, and product copy- Supervising a staff of freelance copywriters- Managing the relationship with design agency hired to create new brand guidelines, identity, and advertising initiatives- Providing and designing monthly reports on all e-commerce metrics- Writing new business development and strategy briefs

Projects included: copy writing, editing and writing product descriptions, project management of email blasts, xml updates, QA, image maintenance and graphic production, as well as database and catalog management.Clients included: Tommy Hilfiger, A.P.C., Automoblox, Kenneth Cole

Amsterdam, North Holland, Nl

Member of the Marketing team. Responsibilities included:- Providing post-event analysis of marketing campaigns including direct mail, email blasts, and advertising- Translating and designing analytic data into actionable briefs- Recommending changes to improve the return on investment and profitability of future campaigns- Identifying profitable consumer segments and analyzing marketing program results via the maintenance and mining of the consumer database- Managing the relationship with the database vendor and coordinating all database enhancements

Integral member of a small team introducing an eco-luxury dark chocolate line to the market. Overall responsibilities included: - Research, analysis, and presentation of in-depth reviews relating to competitive packaging concepts, trends, website functionalities, impact in the retail environment, editorial coverage, pricing strategies, policies, and flavor profiles- Development of website and retail sales analysis including average purchase patterns, gifting strategies, consumer point of origin, and drop off rates- Sourcing and point of contact with purveyors of custom packaging in US and China. Reviewing samples, negotiating pricing, delivery agreements, and final inspection.- Manage website design team including development of overall site architecture, e-commerce functionality, graphic look and feel, search engine optimization, on-line advertising, and content management.- Generate and coordinate promotional opportunities and events including trade shows, brand partnerships, and charitable donations

New York, Ny, Us

Managed behavioral research projects to provide quantitative data and qualitative recommendations to increase the success of retail environments. Responsibilities included: - Writing proposals, negotiating with clients regarding scope and pricing of project- Designing observational methodology for traffic flow analysis- Composing questionnaires, and working with third party data affiliates- Hiring freelance research teams, traveling to research sites to oversee data collecction- Conducting client presentations for clients such as Bulgari, Banana Republic, Levi Strauss, Philips, Estee Lauder, Gillette, and Hewlett Packard.