Heather Boutwell
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Heather Boutwell Email & Phone Number

Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing) at FedEx
Location: Greater Chicago Area, United States, United States 10 work roles 1 school
1 work email found @flavorcloud.com 4 phones found area 847 and 215 LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email h****@flavorcloud.com
Direct phone (847) ***-****
LinkedIn Profile matched
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Current company
FedEx
Role
Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing)
Location
Greater Chicago Area, United States, United States
Company size
10 employees

Who is Heather Boutwell? Overview

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Quick answer

Heather Boutwell is listed as Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing) at FedEx, a company with 10 employees, based in Greater Chicago Area, United States, United States. AeroLeads shows a work email signal at flavorcloud.com, phone signal with area code 847, 215, and a matched LinkedIn profile for Heather Boutwell.

Heather Boutwell previously worked as Digital Commercialization Manager at Fedex and Co-Founder at Ai Content Group. Heather Boutwell holds Bachelor Of Arts (B.A.), Digital Communication And Media/Multimedia from Wake Forest University.

Company email context

Email format at FedEx

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{first}.{last}@flavorcloud.com
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AeroLeads found 1 current-domain work email signal for Heather Boutwell. Compare company email patterns before reaching out.

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Profile bio

About Heather Boutwell

I grew up discussing the supply and demand of mayonnaise around the dinner table with my dad, an economics professor at Ole Miss. I read my first econ book at age 6: How to Turn Lemons into Lemonade. Writing about the economy lets me honor his legacy by making complex ideas accessible, engaging, and relevant to everyone, reminding us all: even the most sour of situations can spark something sweet.My passion lies at the intersection of data, analytics, and generative AI, where I create impactful market launches that drive conversion and engagement. My track record spans lead generation, customer retention, and revenue growth across industry leaders, including FedEx. Highlights include driving innovative customer-focused solutions at FedEx, increasing leads by 247% and meetings by 96% at Optimizely, and supporting FlavorCloud's rise to become one of the Inc. 5000 fastest-growing companies and a Gartner Cool Vendor in Logistics.In addition to my work in digital commercialization, I am also a tech fiction author, weaving stories that explore the digital zeitgeist and human side of technology. I’m a writer, a mother, and a lifelong learner, deeply inspired by my father's legacy and values, with a commitment to always exploring, adapting, and pushing the boundaries of what's possible.

Listed skills include Email Marketing, E Commerce, Digital Marketing, Seo, and 42 others.

Current workplace

Heather Boutwell's current company

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FedEx
Fedex
Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing)
Memphis, Memphis, Tennessee us
Website
fedex.com
Employees
10
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10 roles · 25 years

Heather Boutwell work experience

A career timeline built from the work history available for this profile.

Digital Commercialization Manager

Current
Fedex

Memphis, TN, US

Mar 2024 - Present

Co-Founder

Current
Ai Content Group

Chicago, IL, US

Creating niche-dominating online publications that establish executives and brands as go-to industry thought leaders.

2023 - Present ~3 yrs 5 mos

Head Of Marketing

Flavorcloud Inc.

Seattle

Led Growth and Marketing for ecommerce tech startup to Inc. 5000 highest growth companies (2x) and Gartner Cool Vendor in Logistics.

Jun 2021 - Sep 2023

Head Of Demand Generation

Optimizely

New York, New York, US

--Developed demand generation and ABM strategy to achieve 247% increase in leads and 96% increase in meetings set in 2020

Apr 2019 - Jun 2021

Director Of Customer Acquisition & Strategic Accounts

Autocar Trucks

Birmingham, Alabama, US

  • Developed Neuromarketing Strategy and Sales Training to achieve all-time record sales and new customer acquisition for 2018
  • Created new value proposition focused on safety
  • Created new email program contributing an incremental $3M in Sales
  • Launched market data to Sales team leading to promote conquest acquisition
  • Redesigned tradeshow experience to increase engagement and highlight value proposition
  • Created business requirements for Customer Master Database project
Oct 2017 - Jan 2019

Head Of Marketing, Tax & Accounting

Wolters Kluwer

Alphen Aan Den Rijn, NL

  • Sr. Director of Marketing for Research & Learning, Tax and Accounting
  • Launched new digital product CCH AnswerConnect (cchanswerconnect.com); winner of the 2017 Stevie awards for "Best New Product--B2B"
  • 400% increase in lead generation
  • Transformed Direct Mail program to 5:1 ROI from.5 to1
  • Tripled lead-gen conversion by improving lead qualification and implementing drip campaigns
  • Launched marketing automation (Hubspot)
Dec 2015 - Oct 2017

Director, Digital Marketing & Analytics

Wolters Kluwer

Alphen Aan Den Rijn, NL

  • Develop and implement analytics-based marketing strategies for global institutional business (B2B) and 280+ medical and nursing journals (B2C)
  • Created a Clinician email opt-in program with 160M emails per year using ExactTarget, creating a revenue stream of ~$2M/year in advertising and subscription sales
  • Built a new datawarehouse from 200+ data sources in Amazon Redshift, creating the first holistic view of the customer, both individual and institutional
  • Rolled out analytics to Sales, Publishing, Marketing, Business Development, and Finance in Tableau, SalesForce, and Adobe Analytics o “Real-Time Analytics” won 2015 Innovation contest for the Health division o.
  • Increased email segmentation for ad sales from 21 segments to 500 segments—resulting in 30% revenue increase
  • “Big Data” breakout session at the WK Tech Conference: “How to Turn Disparate Data Sources into Business Opportunities”
Nov 2009 - Nov 2015

Ecommerce Marketing Manager

Catherines Stores Inc

New York, NY, US

  • Manage all e-commerce and Internet marketing processes for Catherines.com and Lane Bryant Outlet. Achieved planned revenue increase of 17% for 2009.
  • Marketing Employee of the Month: March 2009 (Awarded for SEO development)
  • Implement online marketing strategies, including site development, e-mail campaigns, social networking, media banners, pay-per-click ads, and affiliates.
  • Analyze customer paths and purchasing behavior using Omniture to optimize conversion.
  • Manage cross-departmental web marketing processes.
  • Develop Direct Email campaign for house list of 400,000 Catherines addresses and 400,000+ Lane Bryant Catalog addresses.
Jun 2004 - Nov 2009

Art Director

Living Blues Magazine
2001 - 2004 ~3 yrs

Art Director

Arabella Magazine
2001 - 2002 ~1 yr
Team & coworkers

Colleagues at FedEx

Other employees you can reach at fedex.com. View company contacts for 10 employees →

VK Vansh Kumar Vansh Kumar Colleague at FedexJhajjar, Haryana, India, India View → TB Thomas Blanchard Thomas Blanchard Colleague at FedexLanghorne, Pennsylvania, United States, United States View → JB Julien Bottos Julien Bottos Colleague at FedexGreater Paris Metropolitan Region, France View → MC Mark Coyne Mark Coyne Colleague at FedexMemphis Metropolitan Area, United States View → LB Lena Brown Lena Brown Colleague at FedexNashville Metropolitan Area, United States View → CB Calise Baldwin Calise Baldwin Colleague at FedexAtlanta, Georgia, United States, United States View → CH Cynthia Holman Cynthia Holman Colleague at FedexPeoria, Arizona, United States, United States View → PY Paulina Yunuen Alcaraz Paulina Yunuen Alcaraz Colleague at FedexLeón, Guanajuato, Mexico, Mexico View → TV Thomas Vanparys Thomas Vanparys Colleague at FedexThe Hague, South Holland, Netherlands, Netherlands View → RP Rebecca Page Rebecca Page Colleague at FedexArlington, Tennessee, United States, United States View →
1 education record

Heather Boutwell education

  • Wake Forest University
    Wake Forest University
    Digital Communication And Media/Multimedia
FAQ

Frequently asked questions about Heather Boutwell

Quick answers generated from the profile data available on this page.

What company does Heather Boutwell work for?

Heather Boutwell works for FedEx.

What is Heather Boutwell's role at FedEx?

Heather Boutwell is listed as Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing) at FedEx.

What is Heather Boutwell's email address?

AeroLeads has found 1 work email signal at @flavorcloud.com for Heather Boutwell at FedEx.

What is Heather Boutwell's phone number?

AeroLeads has found 4 phone signal(s) with area code 847, 215 for Heather Boutwell at FedEx.

Where is Heather Boutwell based?

Heather Boutwell is based in Greater Chicago Area, United States, United States while working with FedEx.

What companies has Heather Boutwell worked for?

Heather Boutwell has worked for Fedex, Ai Content Group, Flavorcloud Inc., Optimizely, and Autocar Trucks.

Who are Heather Boutwell's colleagues at FedEx?

Heather Boutwell's colleagues at FedEx include Vansh Kumar, Thomas Blanchard, Julien Bottos, Mark Coyne, and Lena Brown.

How can I contact Heather Boutwell?

You can use AeroLeads to view verified contact signals for Heather Boutwell at FedEx, including work email, phone, and LinkedIn data when available.

What schools did Heather Boutwell attend?

Heather Boutwell holds Bachelor Of Arts (B.A.), Digital Communication And Media/Multimedia from Wake Forest University.

What skills is Heather Boutwell known for?

Heather Boutwell is listed with skills including Email Marketing, E Commerce, Digital Marketing, Seo, Analytics, Online Marketing, Marketing Strategy, and Web Analytics.

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