Heather Boutwell Email & Phone Number

Memphis, Tn, Us

Chicago, Il, Us

Creating niche-dominating online publications that establish executives and brands as go-to industry thought leaders.

Seattle

Led Growth and Marketing for ecommerce tech startup to Inc. 5000 highest growth companies (2x) and Gartner Cool Vendor in Logistics.

New York, New York, Us

--Developed demand generation and ABM strategy to achieve 247% increase in leads and 96% increase in meetings set in 2020

Birmingham, Alabama, Us

• Developed Neuromarketing Strategy and Sales Training to achieve all-time record sales and new customer acquisition for 2018• Created new value proposition focused on safety• Created new email program contributing an incremental $3M in Sales• Launched market data to Sales team leading to promote conquest acquisition• Redesigned tradeshow experience to increase engagement and highlight value proposition• Created business requirements for Customer Master Database project• Conducted "Voice of Customer" customer experience interviews and delivered wireframes for "My Autocar" portal, eliminating key customer pain points

Alphen Aan Den Rijn, Nl

Sr. Director of Marketing for Research & Learning, Tax and Accounting• Launched new digital product CCH AnswerConnect (cchanswerconnect.com); winner of the 2017 Stevie awards for "Best New Product--B2B"• 400% increase in lead generation• Transformed Direct Mail program to 5:1 ROI from .5 to1• Tripled lead-gen conversion by improving lead qualification and implementing drip campaigns• Launched marketing automation (Hubspot)• Created a tax and accounting news-based email opt-in program; doubled email revenue YOY• Site redesign for cchgroup.com increased conversion rate 48%• Built a new datawarehouse from 20+ data sources in Amazon Redshift, creating the first holistic view of the customer, both individual and firm• “Custom eCatalog” Divisional winner of Innovation Awards • Managed Marketing and Business Intelligence teams• Rolled out products to an international reseller market for the first time

Alphen Aan Den Rijn, Nl

Develop and implement analytics-based marketing strategies for global institutional business (B2B) and 280+ medical and nursing journals (B2C)• Created a Clinician email opt-in program with 160M emails per year using ExactTarget, creating a revenue stream of ~$2M/year in advertising and subscription sales• Built a new datawarehouse from 200+ data sources in Amazon Redshift, creating the first holistic view of the customer, both individual and institutional• Rolled out analytics to Sales, Publishing, Marketing, Business Development, and Finance in Tableau, SalesForce, and Adobe Analytics o “Real-Time Analytics” won 2015 Innovation contest for the Health division o Data-driven Sales opportunities from DWH drove $2M+ in institutional sales o Implemented modeling for Direct Mail program, increasing incremental revenue 22% for test campaigns o Developed customer segmentation for institutions and individuals• Increased email segmentation for ad sales from 21 segments to 500 segments—resulting in 30% revenue increase• “Big Data” breakout session at the WK Tech Conference: “How to Turn Disparate Data Sources into Business Opportunities”• 2010 MVP to the Publishing Team

New York, Ny, Us

Manage all e-commerce and Internet marketing processes for Catherines.com and Lane Bryant Outlet. Achieved planned revenue increase of 17% for 2009.• Marketing Employee of the Month: March 2009 (Awarded for SEO development)• Implement online marketing strategies, including site development, e-mail campaigns, social networking, media banners, pay-per-click ads, and affiliates.• Analyze customer paths and purchasing behavior using Omniture to optimize conversion.• Manage cross-departmental web marketing processes. • Develop Direct Email campaign for house list of 400,000 Catherines addresses and 400,000+ Lane Bryant Catalog addresses.• Optimize search engine terms and key search terms for ad serving.• Coordinate with ecommerce planner to optimize inventory for planned growth.