Heather Boutwell Email and Phone Number
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I grew up discussing the supply and demand of mayonnaise around the dinner table with my dad, an economics professor at Ole Miss. I read my first econ book at age 6: How to Turn Lemons into Lemonade. Writing about the economy lets me honor his legacy by making complex ideas accessible, engaging, and relevant to everyone, reminding us all: even the most sour of situations can spark something sweet.My passion lies at the intersection of data, analytics, and generative AI, where I create impactful market launches that drive conversion and engagement. My track record spans lead generation, customer retention, and revenue growth across industry leaders, including FedEx. Highlights include driving innovative customer-focused solutions at FedEx, increasing leads by 247% and meetings by 96% at Optimizely, and supporting FlavorCloud's rise to become one of the Inc. 5000 fastest-growing companies and a Gartner Cool Vendor in Logistics.In addition to my work in digital commercialization, I am also a tech fiction author, weaving stories that explore the digital zeitgeist and human side of technology. I’m a writer, a mother, and a lifelong learner, deeply inspired by my father's legacy and values, with a commitment to always exploring, adapting, and pushing the boundaries of what's possible.
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Digital Commercialization ManagerFedex Mar 2024 - PresentMemphis, Tn, Us -
Co-FounderAi Content Group 2023 - PresentChicago, Il, UsCreating niche-dominating online publications that establish executives and brands as go-to industry thought leaders. -
Head Of MarketingFlavorcloud Inc. Jun 2021 - Sep 2023SeattleLed Growth and Marketing for ecommerce tech startup to Inc. 5000 highest growth companies (2x) and Gartner Cool Vendor in Logistics. -
Head Of Demand GenerationOptimizely Apr 2019 - Jun 2021New York, New York, Us--Developed demand generation and ABM strategy to achieve 247% increase in leads and 96% increase in meetings set in 2020 -
Director Of Customer Acquisition & Strategic AccountsAutocar Trucks Oct 2017 - Jan 2019Birmingham, Alabama, Us• Developed Neuromarketing Strategy and Sales Training to achieve all-time record sales and new customer acquisition for 2018• Created new value proposition focused on safety• Created new email program contributing an incremental $3M in Sales• Launched market data to Sales team leading to promote conquest acquisition• Redesigned tradeshow experience to increase engagement and highlight value proposition• Created business requirements for Customer Master Database project• Conducted "Voice of Customer" customer experience interviews and delivered wireframes for "My Autocar" portal, eliminating key customer pain points -
Head Of Marketing, Tax & AccountingWolters Kluwer Dec 2015 - Oct 2017Alphen Aan Den Rijn, NlSr. Director of Marketing for Research & Learning, Tax and Accounting• Launched new digital product CCH AnswerConnect (cchanswerconnect.com); winner of the 2017 Stevie awards for "Best New Product--B2B"• 400% increase in lead generation• Transformed Direct Mail program to 5:1 ROI from .5 to1• Tripled lead-gen conversion by improving lead qualification and implementing drip campaigns• Launched marketing automation (Hubspot)• Created a tax and accounting news-based email opt-in program; doubled email revenue YOY• Site redesign for cchgroup.com increased conversion rate 48%• Built a new datawarehouse from 20+ data sources in Amazon Redshift, creating the first holistic view of the customer, both individual and firm• “Custom eCatalog” Divisional winner of Innovation Awards • Managed Marketing and Business Intelligence teams• Rolled out products to an international reseller market for the first time -
Director, Digital Marketing & AnalyticsWolters Kluwer Nov 2009 - Nov 2015Alphen Aan Den Rijn, NlDevelop and implement analytics-based marketing strategies for global institutional business (B2B) and 280+ medical and nursing journals (B2C)• Created a Clinician email opt-in program with 160M emails per year using ExactTarget, creating a revenue stream of ~$2M/year in advertising and subscription sales• Built a new datawarehouse from 200+ data sources in Amazon Redshift, creating the first holistic view of the customer, both individual and institutional• Rolled out analytics to Sales, Publishing, Marketing, Business Development, and Finance in Tableau, SalesForce, and Adobe Analytics o “Real-Time Analytics” won 2015 Innovation contest for the Health division o Data-driven Sales opportunities from DWH drove $2M+ in institutional sales o Implemented modeling for Direct Mail program, increasing incremental revenue 22% for test campaigns o Developed customer segmentation for institutions and individuals• Increased email segmentation for ad sales from 21 segments to 500 segments—resulting in 30% revenue increase• “Big Data” breakout session at the WK Tech Conference: “How to Turn Disparate Data Sources into Business Opportunities”• 2010 MVP to the Publishing Team
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Ecommerce Marketing ManagerCatherines Stores Inc Jun 2004 - Nov 2009New York, Ny, UsManage all e-commerce and Internet marketing processes for Catherines.com and Lane Bryant Outlet. Achieved planned revenue increase of 17% for 2009.• Marketing Employee of the Month: March 2009 (Awarded for SEO development)• Implement online marketing strategies, including site development, e-mail campaigns, social networking, media banners, pay-per-click ads, and affiliates.• Analyze customer paths and purchasing behavior using Omniture to optimize conversion.• Manage cross-departmental web marketing processes. • Develop Direct Email campaign for house list of 400,000 Catherines addresses and 400,000+ Lane Bryant Catalog addresses.• Optimize search engine terms and key search terms for ad serving.• Coordinate with ecommerce planner to optimize inventory for planned growth. -
Art DirectorLiving Blues Magazine 2001 - 2004
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Art DirectorArabella Magazine 2001 - 2002
Heather Boutwell Skills
Heather Boutwell Education Details
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Wake Forest UniversityDigital Communication And Media/Multimedia
Frequently Asked Questions about Heather Boutwell
What company does Heather Boutwell work for?
Heather Boutwell works for Fedex
What is Heather Boutwell's role at the current company?
Heather Boutwell's current role is Digital Growth @FedEx, Tech Fiction Author (talks about the economy, ecom, logistics, gen ai, data-driven marketing, and writing).
What is Heather Boutwell's email address?
Heather Boutwell's email address is he****@****ver.com
What is Heather Boutwell's direct phone number?
Heather Boutwell's direct phone number is +184726*****
What schools did Heather Boutwell attend?
Heather Boutwell attended Wake Forest University.
What skills is Heather Boutwell known for?
Heather Boutwell has skills like Email Marketing, E Commerce, Digital Marketing, Seo, Analytics, Online Marketing, Marketing Strategy, Web Analytics, Omniture, Marketing, Ppc, Google Analytics.
Who are Heather Boutwell's colleagues?
Heather Boutwell's colleagues are Kalimba Harris, Calise Baldwin, Michael Del Rosario, Archie Sanders, Osvaldo Gomez, Kelvin Hall, Christopher Bailey.
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