Heather Briganti Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

Matthews, North Carolina

• Fostered relationship with Boys & Girls Clubs of America (BGCA), increasing philanthropic giving from $319k to $544k in a two-year period; maximized cause marketing budget to have a greater impact for the company• Launched a program with Coca-Cola that raised $1 million in its first year• Cross-collaborated with internal departments to oversee the development and execution of national donation programs and other in-store fundraising efforts for BGCA • Orchestrated content management of all social media channels, including managing external social media agency to ensure vendor social media commitments are met• Monitored news and social media channels for issues that may impact the company and prepared talking points and briefing sheets for executives • Maximized impact of Family Dollar’s grand opening and grand re-opening events, incorporating local officials, local Boys & Girls Clubs, check presentations, traditional and social media coverage• Partnered with the investor relations team from Dollar Tree (parent company) to gather information in order to quickly and accurately respond to crisis situations

Santa Fe, New Mexico Area

• Managed day-to-day communications activities with two direct reports and two external public relations agencies• Strategically communicated tourism information, pitched and secured coverage in outlets including CNN.com, Forbes.com, Los Angeles Times, Travelocity.com, USA Today, US News & World Report, and Budget Travel• Led industry relations efforts through brainstorming sessions with regional marketing teams statewide• Member of leadership team that produced record-breaking visitor numbers, visitor spending, and tourism economic impact for the state • Crafted talking points for cabinet secretary of tourism and governor; guided cabinet secretary with talking points for external meetings • Created a positive impression of the tourism department and its brand statewide; elevated New Mexico’s image as a travel destination on a national level

Albuquerque, New Mexico Area

• Planned, conducted, and measured success of all public relations activities, increasing local media coverage for conventions and organization successes• Monitored various sources for pitch leads to pursue stories that were a fit for the destination and its strategic partners• Collaborated with key partners to plan all aspects of travel writer and blogger visits to Albuquerque, influencing positive media coverage• Project managed and edited the Visitors Guide, an 80-page annual publication, to ensure project deliverables were met to deliver 350k printed copies• Partnered with the Albuquerque mayor’s office on press conferences, welcome letters, talking points, and scheduling

Phoenix, Arizona Area

▪Managed public relations activities for all consumer marketing programs, including AAA, NASCAR, Harley-Davidson, and Cesar Millan▪Served as the first point of contact for crisis situations for 2,100 North American properties▪Promoted corporate philanthropic giving to World Vision, increasing number of children sponsored through the brand ▪Planned all media events, from specialized familiarization tours to national media luncheons ▪Facilitated communication training on public relations planning to property owners and general managers ▪Directed social media content management and activities for five contracts bloggers▪Promoted from Associate Public Relations Manager to Public Relations Manager▪Gained targeted media coverage for these partnerships that created awareness in and more sign-ups for the loyalty programs▪Dramatically decreased crisis response time to media outlets, fewer "no comments" about the brand in media coverage